Salomon appoints Bertrand Gachon to lead EMEA operations

Salomon is continuing to strengthen its leadership team as part of its ongoing global expansion. The French performance and lifestyle brand, part of the Amer Sports Group, has named Bertrand Gachon as General Manager for the Europe, Middle East, and Africa (EMEA) region.

Gachon joined Salomon last year to lead the brand’s Sportstyle category in EMEA and will now oversee the brand’s broader operations across the region. While still relatively new to Salomon, he brings over two decades of industry experience across sports and fashion.

He previously spent 25 years with Nike Inc., beginning at Nike and eventually becoming Action Sports Category Director for France. In 2011, he moved to Converse, where he served as General Manager for France. In 2017, he was promoted to Sales Director for Western Europe, a position he held until joining Salomon.

Salomon’s leadership update comes as the brand continues to grow its global retail footprint, with new store openings in key international cities including Shanghai, Tokyo, Melbourne, and Chicago.

In August, Amer Sports raised its full-year earnings forecast after reporting a 23% year-over-year sales increase in the second quarter, reaching $1.236 billion. The company also used the announcement to confirm the departure of Joe Dudy, former General Manager of Wilson. Andrew Page has taken over the role on an interim basis as of September 1.