Salomon opens first California store in West Hollywood

French sportswear brand Salomon is planting roots on the West Coast with the opening of its first California retail store in West Hollywood. 

Located at 8620 Melrose Avenue, the new space will serve as a hub for the brand’s rapidly growing Sportstyle category, blending function and style in the heart of Los Angeles. 

Salomon previewed the opening with a public pop-up at Skylight Row DTLA earlier this month, spotlighting its iconic XT-6 silhouette. The installation, part of Salomon’s Invented/Reinvented campaign, took the form of a multisensory gallery experience celebrating how the XT-6 has been reimagined by global audiences.

“Opening our first California store in West Hollywood marks a significant moment for Salomon—not only as a milestone in our growth within the U.S., but as a deeper commitment to a city that thrives on culture, creativity, and constant reinvention,” said Jenny Taylor, Salomon’s vice president of marketing, North America. 

“Los Angeles has always been a global hub for movement and expression—values that are core to who we are. We envision this new space as more than a store; it’s a gathering point for the LA community, and a place to connect, create, and explore together.” 

The West Hollywood boutique is Salomon’s fourth retail location in the region and its first on the West Coast. The opening is part of a broader growth strategy that includes five U.S. store launches planned through 2025.

Most recently, in August, it opened a new retail location in Chicago’s Bucktown neighborhood.