Seoul-designed Sisley K to make UK debut during London Fashion Week

The Benetton-owned Sisley apparel brand’s premium Sisley K label will debut in the UK during this week’s London fashion week following its arrival in Rome and Florence.

The group’s Oxford Street flagship will showcase the label that’s actually a project created in Seoul by a Korean design team and “aimed at a cosmopolitan woman, blending essential tailoring with urban minimalism in a modern key”.

It’s also part of a “broader international expansion project which will see the launch of new dedicated corners inside Benetton Group stores, starting with key locations”, including Rome (Cola di Rienzo), Milan (Corso Buenos Aires), Verona, Bologna, Bolzano, Palermo, Venice, and the OrioCenter mall at Bergamo’s Orio al Serio international airport.

The Sisley K autumn collection is built around two style inspirations: Poetic Romance, “which reinterprets boho elements with a romantic touch to create a fluid and sophisticated elegance”; and Day Traveler, a “versatile and practical everyday wardrobe designed for today’s modern, dynamic woman”.

Its Oxford Street debut will see the store’s large windows transformed into a digital installation with full-height arch screens displaying content “celebrating International Blue Klein and its connection with the Sisley K universe”. The experience will continue inside the store, with an area dedicated to Sisley K on the ground floor which will remain open after the conclusion of London Fashion Week.

The collection is currently available only in selected stores and online via the Sisley webstore.