Shiseido reports a net loss of nearly €250 million in first nine months of 2025

Japanese cosmetics and beauty company Shiseido ended the first nine months of 2025 with an attributable net loss of 43,983 million yen (€246 million), compared to a profit of 754 million yen (€4.2 million) in the same period a year earlier.

Revenue to September totalled 693,817 million yen (€3,893 million), down 4%. By geography, revenue in Japan edged up just 0.1% to 219,105 million yen (€1,229 million), while in China and in travel retail channels, such as airports, it fell 7.6% to 240,036 million yen (€1,347 million).

The company recorded sales of 96,121 million yen (€539 million) in EMEA, up 5%, while the Americas declined 10.3% to 78,187 million yen (€439 million) and the rest of Asia-Pacific contracted by 1.4% to 52,504 million yen (€295 million).

Cost of sales (cost of goods sold) totalled 161,818 million yen (€908 million), down 4%, while selling, general, and administrative expenses fell by 6.2% to 520,586 million yen (€2,921 million).

The company recognised an exceptional accounting charge of 46,818 million yen (€263 million) in the quarter due to weaker performance in the Americas, linked to lower cash generation.