Fashion
Showroomprivé announces plans to sell stake in The Bradery to founders
By
AFP
Published
October 16, 2025
Online retailer Showroomprivé announced on Wednesday that it has signed a letter of intent to divest its 52.75% majority stake in The Bradery to the platform’s two executives and co-founders, Timothée Linyer and Edouard Caraco.
In mid-March, Showroomprivé reported a net loss of nearly 40 million euros for 2024, notably due to a “remeasurement of The Bradery acquisition debt”.
The transaction, estimated at 23 million euros, values The Bradery at 43.6 million euros, the group said in a press release. It “reflects the value created by Showroomprivé since the acquisition of The Bradery”, it added.
Showroomprivé acquired a 51% stake in The Bradery in May 2022 for 10.2 million euros; since then, the company has recorded strong growth, with revenue rising from 21.7 million to 62.9 million euros between 2021 and 2024, and a return to profitability.
The sale, which is due to take place before the end of the year, provides for an initial payment of 17 million euros at closing, with the balance to be paid in instalments, including potential earn-out payments depending on The Bradery’s future performance.
Showroomprivé, which will present its third-quarter results on Thursday, reported a 16.5% year-on-year decline in revenue in the first quarter of 2025 amid “persistent market sluggishness”.
Paris, 15 Oct 2025 (AFP)
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