Skims opens first store in Middle East in Dubai

Skims made its debut in the Middle East on Monday with the opening of its first physical retail store in the UAE, at Mall of the Emirates in Dubai. 

The Dubai flagship reflects Skims’ global retail design language, characterized by a bold, minimalist aesthetic. Monolithic forms, curved architectural details, and reflective surfaces are paired with soft lighting and anchored by oversized 3D Skims signage, creating an elevated retail experience.

The store opens with a curated selection of the brand’s most popular collections, including Fits Everybody, Seamless Sculpt, Cotton Fleece, Cotton Rib, Cotton Jersey, Boyfriend, and Skims Mens underwear.

“Dubai stands among the world’s most dynamic retail markets, and enthusiasm from local customers made opening our first store an obvious next chapter,” said Jens Grede, co-founder and chief executive officer, Skims.  

“We’re delighted to bring Skims to Mall of the Emirates, an important milestone in our global expansion and a chance to deepen our connection with a region that continues to shape global trends.”

The launch, in partnership with luxury retail group Al Tayer Insignia, marks a significant milestone in the brand’s global expansion and underscores its growing focus on immersive, in-person retail experiences.

“We are proud to launch the region’s first-ever Skims store, marking an exciting milestone for both our customers and Al Tayer Insignia’s retail portfolio. Skims has become a global leader in redefining comfort, inclusivity, and modern wardrobe essentials, and we know there is strong demand for the brand here in the region,” said Dee Sarai, chief executive officer, Al Tayler Insignia. 

“Bringing Skims to our market reflects our ongoing commitment to introducing forward-thinking, relevant brands and delivering elevated shopping experiences that truly resonate with our customers. We look forward to building a strong, long-term presence for Skims in the region.”

Last month, Skims opened a standalone store at South Coast Plaza in Costa Mesa, less than a year after the debut of its first California store. The latest store opening joins other permanent store locations in New York, Los Angeles, Georgetown, Aventura, Austin, Houston, Atlanta, Boca Raton, Paramus, Las Vegas, Bloomington, Palo Alto, Tysons, and Mexico City.