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Source Fashion booms with focus on sustainable production

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Source Fashion booms with focus on sustainable production


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January 19, 2026

Source Fashion wrapped up last week at London’s Olympia with strong momentum as visitor numbers rose 16% while exhibitor numbers were up 12%. It was busy and buzzing with plenty of special attractions as well as the serious side — meeting buyers and writing orders.

The Source Fashion runway

That was both a reflection of the importance of trade shows in Europe generally and of the strength of Source itself that has carved out its place as Europe’s leading sourcing event.

Buying teams visiting the event included the big players such as M&S, Next, New Look, Tesco, N Brown, ASOS, Boohoo, Harrods, and Universal Music, as well as a host of smaller but still important names. Think Lucy & Yak, Joseph, Temperley London, Oliver Bonas, Hawes & Curtis, Agent Provocateur, Rat & Boa, AYBL and more.

UK manufacturing isn’t dead

Bethany Davy-Day, Creative and Operations Director at Fashion Enter said: “It’s been a great show so far. We’ve hosted two upcycling workshops today, and it’s been encouraging to see strong interest from a mix of e-tailers, retailers and start-up brands, all keen to explore UK manufacturing. As a not-for-profit social enterprise specialising in sustainable manufacturing in North London, it’s been valuable to connect with brands at every stage of growth.”

Fashion Enter
Fashion Enter – Source Fashion

There may be a widely held belief that Britain is no longer a manufacturing hub but the British Pavilion was a big draw at the show as companies focus on more sustainable ways of getting their products to market. The organisers cited exhibitors seeing “high-quality conversations, new commercial leads and a growing appetite from both start-ups and established brands to explore British production”.

Stacey Ohanian at Apparel Tasker, which also featured on the show’s catwalk, said that “we’ve had really positive conversations with start-ups and growing brands who are increasingly interested in working with British manufacturers, and we’ve been able to change perceptions around the cost and value of producing locally. We’ve made a lot of valuable contacts”.

And Colin Spender Halsey, CEO of The Natural Fibre Company, showing for the second time, hailed the “quality of visitors [that] has been even stronger this year. What’s been particularly encouraging is the growing interest in British manufacturing. Many of the visitors we’ve spoken to are actively looking to work with UK manufacturers, with traceability, sustainability and ‘Made in Britain’ increasingly high on the agenda. While we recognise the commercial challenges of producing locally, even small increases in business can make a significant difference to companies like ours”.

Outside of the British Pavilion, the wider show floor was also busy. Katherine O’Driscoll, co-founder of SP & KO, said the company “had a really strong show… the best Source Fashion yet for us. The event has been incredibly busy from start to finish, with fantastic engagement and a steady flow of meaningful conversations. We’ve generated some great leads and already confirmed new contracts, and it’s been particularly encouraging to see so many start-ups and independent designers attending”.

That view was echoed by Ivan Tang and Sandy Chang, respectively MD and business development head at South Enterprises. In their second show, they said they saw “even more traffic” having met “a wide range of new brands, from early-stage start-ups to more established businesses. What’s been particularly positive is seeing how much more focused and informed many brands are, with a growing interest in sourcing more sustainable fibres. There’s a real sense of optimism”.

Sustainability hub

Even director Suzanne Ellingham highlighted the direction the industry is moving in: “What is really encouraging is seeing the direct action that brands and retailers really are looking to bring production closer to home, this is the first time in a few years that we have felt that this is really happening. Alongside responsible sourcing and manufacturing, there is a growing appetite to address what happens at the end of a product’s life. 

Source Fashion

“Looking ahead, we want Source Fashion to be a place where brands can explore end-of-life materials, deadstock and remanufacturing, supporting circular solutions that create value, jobs and opportunity without relying on volume. That focus on transparency, lifecycle thinking and collaboration will continue to shape how the show evolves into its next edition.”

‘Edutainment’

Apart from the business that was done at the show, there was plenty to both entertain and educate with the content programme a big draw.

There were strong audiences across Source Fashion’s content stages, with supply chain accountability, circular business models, repair and longevity, craft-led production and future sourcing strategies, all on the agenda.

The show featured hands-on workshops
The show featured hands-on workshops – Source Fashion

Particularly interesting was a discussion hosted by Simon Platt focusing on supplier collaboration, material innovation and the role of long-term partnerships. Meanwhile, another session challenged brands and buyers to consider how reduced production, alternative value models and craft-led approaches could play a role in building a more resilient fashion industry. 

And data-led insight into the commercial outlook for fashion came courtesy of Euromonitor

That session outlined how “shifting consumer behaviour, commodity pressures and demand for value, quality and sustainability are reshaping the market”. It also highlighted growth opportunities across sportswear- and wellness-driven categories.

A big draw as well was Fashion Deconstructed, which debuted as a hands-on area “designed to shine a light on the skills, processes and people behind fashion production”. That meant live demos, workshops and maker-led sessions, with visitors able to step inside the making process, from repair and upcycling to weaving and circular material innovation. 

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Cotton innovation to take centre stage at Bremen conference 2026

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Cotton innovation to take centre stage at Bremen conference 2026



Beyond the Wardrobe – Innovative Cotton Takes the Spotlight

Cotton can do more – a lot more. Cutting-edge textiles and high-tech products made from 100% cotton prove just how power-fully performance and sustainability can come together. That very surge of innovation is front and centre at the 38th Bremen Cotton Conference, taking place March 25–27, 2026, at Bremen’s Parliament on the historic market square – culminating in a bold and dedicated closing session on Friday. In the spotlight: per-formance upgrades for pure cotton, smart strategies for circular textile waste solu-tions, and pioneering concepts for demanding technical applications. From natural fi-bre–reinforced composites to highly effective flame-retardant solutions, cotton steps out of the closet and shows the future potential woven into every fibre.

The 38th Bremen Cotton Conference, set for March 25–27, 2026, will spotlight cotton’s transformation into a high-performance, sustainable material.
Experts will present innovations in cotton functionalisation, circular textile waste conversion, natural fibre composites and halogen-free flame-retardant systems, highlighting cotton’s expanding role in advanced technical applications.

Cotton is so much more than just a T-shirt. As a renewable resource, it’s biodegrada-ble, free from microplastics, naturally breathable, and delivers comfort you can actually feel. But this fibre has long since broken free from the fashion rack. Cotton is evolving into a versatile high-tech material.

Thanks to advanced finishing technologies, functional coatings, innovative hybrid yarns, and bio-based material blends, its range of applications is expanding fast – far beyond traditional textiles. For companies, that means real opportunity: replacing fos-sil-based resources with sustainable alternatives, staying ahead of regulatory de-mands, and unlocking new high-performance markets. Cotton is transforming from a natural product into a true engine of innovation.

Cotton Textile Waste as a Resource

Future-ready innovation means thinking across the entire product lifecycle. Production scraps, offcuts, and post-consumer textiles are not just a growing waste problem — they are also a valuable and largely untapped resource. In his presentation, Dr. Mat-thew Farrell of Cotton Incorporated (USA) demonstrates how cotton textile waste can be converted into glucose. Since these materials consist primarily of cellulose — aside from dyes and finishes — they can be broken down into their sugar building blocks through hydrolysis.* The resulting glucose serves as a bio-based platform feedstock for a wide range of value-added products. Drawing on two processes developed in recent years, Farrell illustrates how used cotton textiles can be integrated into viable circular economy concepts.

* Note: During hydrolysis, cellulose chains are broken down into glucose using water — often supported by acids or enzymes.

Natural Fibre Systems and Flame Retardancy

At the same time, the market for natural fibre-reinforced composites is expanding rap-idly, as industry and research increasingly turn to renewable, lightweight, and re-source-efficient materials. Natural fibres generally offer a lower carbon footprint than glass or carbon fibre reinforcements and are especially attractive for applications driven by clear sustainability targets. However, fire performance presents specific chal-lenges. As plant-based fibres are inherently combustible, natural fibre composites of-ten exhibit less favourable fire behaviour than their glass- or carbon-fibre-reinforced counterparts. Meanwhile, regulatory and safety requirements are becoming more strin-gent: beyond flammability itself, parameters such as heat release rate, smoke devel-opment, and smoke toxicity are moving into sharper focus.

At the Bremen conference, Dr. Thomas Mayer-Gall from the German Institutes of Tex-tile and Fibre Research North-West (DTNW), Krefeld, will present newly developed, halogen-free flame-retardant systems from DTNW research designed for these de-manding applications.

More Performance from 100% Cotton

Complementing the circularity perspective, Seth Winner of Cotton Incorporated turns the spotlight on enhancing the performance of textiles made from pure cotton. The goal: to elevate 100% cotton fabrics with targeted functional upgrades — improving breathability, thermal insulation, and stretch, among other properties.

He will present innovative approaches that enable the precise functionalization of cot-ton textiles, using both new and established technologies to unlock the full perfor-mance potential of pure cotton.

Innovation Meets Circularity

Against the backdrop of rising demands for resource efficiency, circular economy so-lutions, and product safety, the closing session of the Bremen Cotton Conference sends a strong message. It delivers fresh, hands-on impulses for manufacturers, fin-ishers, and developers — and showcases the remarkable innovative power of cotton.

Cotton is no longer just a traditional apparel fibre. It is evolving into a high-performance raw material platform for technical and sustainable applications — with strategic rele-vance for the textile and materials industries of tomorrow.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (MS)



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Turkiye’s apparel exports drop 6% to $16.3 bn in 2025

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Turkiye’s apparel exports drop 6% to .3 bn in 2025



Exports of knitted and crocheted garments (HS Chapter **) fell *.* per cent to $*.*** billion from $**.*** billion a year earlier, as retailers trimmed replenishment volumes. Woven apparel and accessories (HS Chapter **) recorded a steeper fall of *.* per cent to $*.*** billion, compared with $*.*** billion in ****, reflecting weaker demand for higher-value fashion categories and formalwear.

December **** data signalled a slower contraction relative to the annual trend. Knitted and crocheted apparel exports rose *.* per cent year on year to $***.*** million from $***.*** million in December ****, supported by seasonal restocking. In contrast, non-knitted apparel declined *.* per cent to $***.*** million from $***.*** million. Combined shipments under HS ** and HS ** edged down *.** per cent to $*.*** billion.



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The new economics of fashion: Trust, longevity and price discipline

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The new economics of fashion: Trust, longevity and price discipline




Fashion demand in 2026 remains intact but more selective, with consumers spending cautiously and prioritising value, durability and versatility.
Intentional purchasing and promotion sensitivity are reshaping pricing dynamics and margin structures.
Polarised consumer behaviour is pushing brands to rebuild trust, justify full price and align sustainability with longevity.



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