StockX names new global brand integrity director to fight counterfeits

U.S. resale platform StockX announced on Monday the appointment of Pilar Toro to the role of director of brand integrity, as the company looks to double down on its verification systems.

Reporting to StockX’s chief security officer, Paul Guerra, Toro’s new role will focus on fortifying the firm’s partnerships with brands, advancing product verification efforts, and supporting anti-counterfeiting initiatives.

The executive will play a key role in shaping the Detroit-based firm’s global brand integrity strategy by “driving collaboration with external partners and introducing innovative approaches that complement the company’s broader brand protection and customer trust programs,” according to a press release.

With some two decades of experience leading brand protection programs across fashion, footwear, technology, and luxury goods, Toro previously held senior roles at Chanel, Lululemon, Sony, Burberry,Tiffany & Co., and Red Wing Shoe Company.

Most recently, she worked with the A-CAPP Center at Michigan State University, leading their outreach initiatives while deepening her insight of evolving brand protection risks and threats, consumer behavior, and the strategies required to counteract them.

“Pilar brings deep industry expertise and fresh perspectives that will help StockX continue to enhance efforts to combat counterfeiting, safeguard customers, and work collaboratively with brands to fight bad actors,” said StockX CEO, Greg Schwartz.

“As a marketplace founded on the principles of trust and transparency, we’re proud of the role StockX has played in setting standards across the resale industry. Pilar’s work will only further reinforce our position as a leader in brand protection and a company committed to doing everything it can to ensure safety and confidence for its community.”

Toro’s appointment comes as StockX looks to double down on the use of technology in its verification systems, and deepen law enforcement agency connections.

“I’m thrilled to be joining a company that through innovation is leading the way for an expanded view of brand protection in its category,” said Toro. “I greatly admire StockX’s unwavering commitment to customer trust, and I’m looking forward to helping the team further expand on its work in product verification, anti-counterfeiting, and customer protection.”

Earlier this year, StockX announced the appointment of Daniel De Jesus Krueger to the role of vice president and head of creative.