Superdry promotes Shaw to CFO, supporting next phase of transformation

Superdry has promoted Nic Shaw to chief financial officer and she becomes a member of the fashion retailer’s Executive Committee leadership team with immediate effect.

Shaw has been part of Superdry since February 2023, most recently serving as commercial finance director, building on her 25 years+ finance experience across leading UK retailers including senior finance roles at George at Asda, Sainsbury’s, and Tesco.

During her time with the business, Superdry said she has played a pivotal role in delivering its Restructuring Plan, the first year of the business’s turnaround, and two intellectual property sales.

Now as CFO, she will lead the finance function to support the next phase of Superdry’s transformation – “driving disciplined execution, partnering closely with the brand and commercial teams, and building long-term value”.

Founder and chief executive Julian Dunkerton said: “Our executive leadership team is performing strongly, and Nic is the final piece in the puzzle. She combines deep retail expertise with commercial clarity and a hands-on approach to delivery. Coming off the back of our FY25 results and return to profitability, Nic’s leadership will bring real stability to our finance function as we continue to build on this momentum and execute our ambitious growth plans.”

Shaw added: “The progress we’ve made over the last two years has been both inspiring and rewarding. I couldn’t have succeeded in my previous role without the support of our expert finance team, and I’m proud to lead them into the next chapter of the turnaround. Partnering with the business, we have a great opportunity to support the brand’s evolution, strengthen performance, and build a platform for sustainable growth.”