Sweden’s H&M Atelier unveils first pre-fall 2025 menswear collection

H&M Atelier presents its first pre-fall collection — a smartly edited, transitional offer that continues to build upon and evolve the definition of essential menswear pieces. This season, H&M Atelier’s elevated yet street-smart ethos unfolds through a back-to-work lens, exploring a uniform-like versatility with a contemporary feel. Familiar business attire, such as suiting, striped shirts, and ties, gains new meaning when cast in relaxed, slightly oversized silhouettes that can be layered and worn with confidence. A distinct colour palette that effortlessly combines indigo rinse denim, warm camel, deep brown, grey, and an intriguing accent of bright turquoise blue is complemented by tactile, high-quality heritage fabrics that reflect the line’s refined aesthetic.

“We wanted to explore a mid-season offer of iconic wardrobe pieces for the fashion-aspiring man — that transitional moment after summer when work uniforms come back into play. We continued to revisit celebrated archetypes with a directional silhouette while harnessing intriguing fibres that bring an elevated tactility and texture,” says Ana Hernández, Menswear Designer at H&M.

H&M Atelier’s debut Pre-Fall 2025 collection offers transitional menswear merging relaxed, oversized tailoring with a modern, street-smart edge.
Key pieces include suiting, striped shirts, ties, corduroy, denim, and knitwear in indigo, camel, brown, grey, and turquoise.
Crafted from tactile heritage fabrics with refined details, the collection launches exclusively online on August 21, 2025.

Sartorial codes remain essential in the H&M Atelier offer, expressed through a relaxed, dry wool grey suit designed to be integrated into a wardrobe but broken up for a modern look, striped crisp cotton shirting in unexpected hues, and even a woven tie. More understated silhouettes feature roomy corduroy pants or denim paired with knitwear worn on its own, including V-neck collared sweaters with ribbed trims, and a coordinating snug-fitting vest and boxy structured knit cardigan. Signature craft-like details are evident in the embroidered monogram pockets, cuff buttons, and the lived-in feel and treatment of the new season’s leather jacket.

The new H&M Atelier Pre-Fall 2025 collection will be available exclusively online from August 21, 2025.

Launched in 2024, H&M Atelier is a capsule menswear line designed for the fashion-forward, contemporary man. The collections are characterised by a refined aesthetic, offering iconic wardrobe essentials crafted from intriguing materials with distinct textures and tactility.

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Fibre2Fashion News Desk (RM)