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TikTok removes AI weight loss ads from fake Boots account

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TikTok removes AI weight loss ads from fake Boots account


Fake adverts for weight loss drugs by a company pretending to be health and beauty retailer Boots have been removed from TikTok after the firm complained.

The adverts for prescription-only weight loss drugs appeared to show smiling healthcare professionals from the British retailer – but in reality they were made with AI.

It is illegal to advertise prescription-only weight loss drugs to the public.

A spokesperson for Boots told the BBC the firm was “aware” of the videos and had complained to TikTok, which said it had removed the videos.

A TikTok spokesperson said it did not allow “harmful or misleading AI-generated ads” on its platform.

But the BBC found while the videos were removed, the account – seemingly located in Hong Kong – was not.

It was able to re-upload the exact same videos despite the originals being removed.

TikTok was again notified of this, and the user was subsequently deleted.

Weight-loss jabs have been available on the NHS in England since the end of June, but they are not available over-the-counter and patients must meet strict criteria in order to be eligible for a prescription.

Before the fake Boots account was removed, its videos linked to a website where weight loss drugs could be bought.

It featured testimonies from customers and doctors which were either made with AI or taken from other websites.

The TikTok videos showed what appeared to be health workers drinking from a vial of blue liquid.

This would then appear to jump forward several months, with the workers apparently having lost a drastic amount of weight.

“AI now makes it trivially easy to generate a convincing series of videos or images showing an apparent change in a plausibly real generic health professional, or to impersonate specific health professionals wholesale,” AI expert Sam Gregory told the BBC.

“The underlying question is how quickly and comprehensively platforms act when they detect – or are notified of – scams that clearly breach their terms of service.

“Major brands like Boots will get prioritised over an individual business owner who’s been targeted.”

Other videos uploaded by the same account on TikTok seemed to have used content originally posted by real people, showcasing their weight-loss journey, but repurposed and used without permission.

All of the videos used similar branding and names to that of the official Boots account on TikTok – using the handle “@BootsOfficial”.

Boots said it only runs adverts on social media through its actual account @BootsUK.

The website also included warnings from the MHRA, the UK’s governmental body that ensures medicines and medical devices are safe, about purchasing counterfeit products.

A spokesperson for the body told the BBC weight loss medicines “should only be obtained from a registered pharmacy against a prescription issued by a healthcare professional”.

“Taking these medicines sourced in any other way carries serious risks to your health with no guarantees about what they contain,” they said.

TikTok said it would continue to “strengthen” its detection methods for AI-generated content and it does not allow “the depiction, promotion, or trade of controlled substances”.



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Trump’s war could see fuel rationing and global recession within months, experts warn

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Trump’s war could see fuel rationing and global recession within months, experts warn


A global recession and widespread fuel rationing are likely if the conflict in the Middle East does not end soon, a leading economic body has warned ahead of a meeting of international allies to try to find a way to end the blockade of the Strait of Hormuz.

Oxford Economics’s latest research shows that the number of tankers passing through the Strait is already down 98 per cent, and if the key shipping route remains closed for an extended period it would see existing oil inventories continually depleted and the current shortfall of 2m barrels per day rising sharply.

That would mean a shortage around the world of 12 per cent of usual oil consumption, requiring fuel rationing and a big hit to world economic growth this year.

“In our prolonged Iran war scenario, we estimate the gap widens to around 13m barrels per day by the sixth month,” said head of oil and gas forecasting, Bridget Payne.

“That represents an unprecedented shortage of around 12 per cent of consumption, leading to widespread rationing concentrated in emerging economies, with significant hits to activity and supply chain disruption.

“Our modelling shows this scenario would trigger a global recession and slow world GDP growth to 1.4 per cent in 2026.”

Oxford’s research shows that the need for rationing would accelerate from the fourth month onward, with the US and Canada among the most protected from this due to both their large domestic production of oil and also their refining capabilities.

Europe, with better refining and strong government policy, sits on a middle ground – but “remains exposed if disruption is prolonged”, says the report.

“Emerging economies across the Asia Pacific and sub-Saharan Africa are the most exposed, combining heavy import dependence with limited inventory cover and, in many cases, weak fiscal and institutional capacity to manage shortages,” it adds.

(Middle East Images/AFP via Getty)

There are concerns in Bangladesh that it may be the first nation to run out of fuel. Drivers have been pictured queuing for hours to fill up their tanks, while universities have closed as the nation tries to protect its diminishing reserves.

Elsewhere, a raft of countries have taken proactive steps to protect their supplies.

Egypt has ordered shops and restaurants to close early to save on energy consumption, Pakistan has enacted a four-day work week, Philippines has ordered government fuel consumption reduced and Myanmar introducing alternate driving days.

Oxford further reports “panic buying and black markets for LPG” (Liquefied Petroleum Gas) cropping up in India and petrol stations being empty in Thailand.

It comes as foreign secretary Yvette Cooper hosts talks with a coalition of countries to reopen the crucial Strait of Hormuz shipping lane.

Meanwhile, the International Monetary Fund (IMF) warned Britain’s economy is “especially exposed” to spiralling prices because of its reliance on gas‑fired power, with fertiliser supply disruption also contributing to food price inflation which is expected to surge close to 10 per cent later this year.

Keir Starmer has been cautioned the public that price rises are “inescapable” this year due to the conflict in the Middle East, but the government has repeatedly said there is no call for fuel rationing at this stage – though they remain monitoring matters “hour by hour”.

Mr Starmer has also confirmed a virtual gathering will take place on Thursday hosting over 30 nations – not including the US – with a view to finding solutions to reopen the Strait of Hormuz.

Earlier in March, a former BP chief who served as advisor to Gordon Brown when he was prime minister said that the UK should prepare for fuel shortages and urged the government to take stock to ensure “crucial sectors [like] the health service, food supply, hospitals” were amply supplied.

On Wednesday night Donald Trump made further comments to suggest the war would end in weeks rather than months, but “the military timeline differs from the economic one,” said Oxford Economics’ chief global economist Ryan Sweet in response.

“The Strait of Hormuz is still effectively closed, and the baseline assumes that it won’t change until the end of April, removing additional oil supply from the market and adding to the economic costs with each passing day.”

The firm are forecasting average prices for Brent crude oil to be at $113 across April to June. On Thursday morning it sat at $109.

“Governments have been left scrambling to try to limit the impact on companies and consumers, with more rationing of energy likely to come into play,” said Susannah Streeter, chief investment strategist at Wealth Club.

(Getty Images)

“The UK government has held off announcing short-term support for sections of society which will be worst hit by the ramp-up in energy bills, with specific help not expected until the autumn. At this stage, with the government still mulling how to alleviate the pain of the energy shock, there could still be phased in hikes to fuel duty, as planned, from September.

“The big concern will be about further damage to energy facilities across the Gulf. The repair work is already likely to take years, and further destruction is likely to keep oil and gas prices elevated for even longer. Brent crude has jumped sharply, reflecting these worries, and European and UK gas futures have also jumped and are set to stay highly volatile.

“Around a fifth of global LNG supplies are usually transported through the Strait of Hormuz, but it remains largely impassable, and it’s becoming clear that there is going to be no easy exit from this war, with a lack of planning increasingly evident.”

Meanwhile, a new report from the Office for National Statistics (ONS) has also highlighted the state of concern among British businesses over energy costs across the second half of the year.

Over half (55 per cent) of businesses expressed some level of concern about energy prices, rising to nearly three-quarters (74 per cent) for businesses with 10 or more employees. In addition, almost two in five (37 per cent) of firms with 10-plus employees said they held concerns over international conflicts impacting supply chains across the coming year.

The questions were asked of businesses during March, after the Middle East conflict had started.



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PSX plunges over 3,800 points amid panic selling – SUCH TV

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PSX plunges over 3,800 points amid panic selling – SUCH TV



Panic selling returned to the Pakistan Stock Exchange (PSX) on Thursday as President ​Donald Trump said the United States would continue ‌to attack Iran, with the benchmark KSE-100 Index sinking by about 5,500 points during the opening minutes of business.

At 9:35am, the benchmark index was hovering at 150,022, down by 5,489 points or 3.45%.

However, by 11:00 the equities recovered some losses and the index was trading at 151,621.26 points down by 3,890.30 or 2.57 percent.

Experts opined that the jubilation of yesterday’s market halt has been completely wiped out as the ‘ceasefire rally’ crashed into a harsh geopolitical reality.

Offloading was observed in key sectors, including automobile assemblers, cement, commercial banks, oil and gas exploration companies, OMCs and power generation.

Index-heavy stocks, including MARI, OGDC, POL, PPL, MCB, MEBL, NBP and UBL, traded in the red.

On Wednesday, the PSX had staged a powerful rally with the benchmark KSE-100 Index surging past the key psychological barrier of 150,000 points as improving investor sentiment.

The KSE-100 Index closed at 155,511.57 points, registering a sharp gain of 6,768.25 points or 4.55%.



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Middle East war affects tens of thousands of bookings, Lastminute says

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Middle East war affects tens of thousands of bookings, Lastminute says



Travel agent Lastminute.com said war in the Middle East has impacted some 17,000 bookings, while holidaymakers are shifting towards alternative destinations like the Canary Islands and Sardinia.

The website, which offers holiday packages to destinations including Dubai and Abu Dhabi, said it was having to “adapt quickly” to travellers changing their preferences in light of the conflict.

The US-Israeli war with Iran, which escalated at the end of February, led to disruption and cancellations of some flights to Gulf states including the United Arab Emirates, Saudi Arabia and Qatar.

The airspace closures, coupled with consumer sentiment when it comes to travel taking a hit, affected approximately 17,000 bookings, Lastminute revealed.

It said the total volume of affected travel around the region is currently the equivalent of about a day and a half of its normal daily operations.

Despite the conflict influencing where and when people choose to book trips, the “overall intent to travel remains high”, according to Lastminute.

Consumers have been seeking reassurance and flexibility, and early booking patters indicate a shift in the preferences of travellers.

It noted increased demand toward alternative destinations such as Spanish archipelagos the Canary and Balearic Islands, Italian islands Sicily and Sardinia, and other European city breaks.

Lastminute’s chief executive Alessandro Petazzi said: “We continue to closely monitor the evolving situation in the Middle East, with supporting our customers remaining our top priority.

“At the same time, Lastminute.com’s flexible, pan-European model enables us to adapt quickly as travel patterns evolve, with demand naturally rebalancing across destinations.”

The Netherlands-based company reported a 15% jump in revenues to 361 million euro (£315 million) for the 2025 financial year, compared with the year before.

Adjusted earnings before tax and other costs increased by a third to 55 million euro (48 million).

The company said it was remaining “vigilant” against the geopolitical situation in the Middle East, but added that it was sticking to forecasts of a roughly 10% increase in revenues and profits in the year ahead.



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