Timberland opens first store in Detroit

Timberland has opened its first retail store in Detroit. 

The VF Corp.-owned brand opened the doors to its new 1,400-square-foot location at 1217 Woodward Avenue in Michigan, on Friday, with a full assortment of men’s and women’s footwear, apparel, and accessories, along with footwear for kids.

Notably, the footwear offering highlights some of Timberland’s most iconic silhouettes, including the 6-Inch Premium Waterproof Boots, Field Boots, Euro Hikers, and 3-Eye Handsewn Boat Shoes for men. Women’s selections highlight the 6-Inch Premium Waterproof Boots, Noreen Boat Shoes, and the brand’s new Stone Street collection. Apparel centres largely on outerwear.

Designed to reflect Timberland’s rugged-outdoors-meets-urban-utility aesthetic, the space is characterized by oak wood, brushed steel fixtures, textured concrete walls, and leather accents throughout.

The new flagship complements Timberland’s existing presence in the region, which includes an outlet store at Great Lakes Crossing in Auburn Hills. The opening follows a new retail store at Roosevelt Field in Garden City, New York, which made its debut in October. 

VF Corporation’s revenue reached $2.8 billion in the second quarter of the 2026 financial year, rising 2% year over year, it announced on October 28. Timberland reported 7% growth to $506.4 million, during the quarter.