Tom Ford taps Tilda Swinton for new fragrance campaign

Tom Ford Beauty has tapped Academy Award–winning actor Tilda Swinton as the face of its latest fragrance launch, Black Orchid Reserve. 

Debuting September 1, the campaign was created under the direction of Tom Ford creative director Haider Ackermann and shot by Inez and Vinoodh.

Swinton, known for her fearless artistry and transformative performances, appears in cinematic portraits designed to reflect the fragrance’s positioning as a study in rarity. The campaign showcases the actor in fluid motion, through gaze and gesture, stillness and strength.

“It is a profound honour for me to play a part in the history of Tom Ford’s legendary Black Orchid,” said Swinton. “Transformation, the blurring of boundaries and the celebration of magical properties have always drawn me close; Black Orchid Reserve is precisely such an enchantment.”

Black Orchid Reserve builds on the success of Tom Ford’s original Black Orchid fragrance, launched in 2006. The new iteration introduces the Ghost Orchid, a phantom-like flower, captured using headspace technology at the moment it blooms. The resulting note is a decadent white floral, providing a brilliant contrast to Black Orchid’s rich, dark accords and spice.

The Estée Lauder Companies, which became the sole owner of the Tom Ford brand in 2023, is doubling down on its fragrance portfolio with the debut of Black Orchid Reserve.