Fashion
Toms names new chief commercial officer
Published
December 3, 2025
Toms announced on Tuesday the appointment of Katie Wagner to the role of chief commercial officer.
In her new role, Wagner will oversee the U.S. footwear brand’s global sales channels, including wholesale sales and operations, e-commerce, and marketplaces.
“I’m thrilled to be part of the team shaping the next chapter of this iconic brand,” said Wagner. “I’ve been a fan of Toms shoes for so many years and I’m delighted to be working to reignite its brand relevance, apply a unified marketplace approach, and usher in a more modern distribution strategy just in time for the company’s 20th anniversary.”
Wagner joins Toms following an advisory period guiding the Los Angeles-based brand’s wholesale strategy. A footwear veteran, she brings nearly two decades of commercial leadership experience from her tenure at Crocs and its sister brand HeyDude, where she managed multi-hundred-million dollar portfolios, scaled major regional businesses and doubled revenue in key markets.
Wagner’s appointment comes as Toms chief executive officer, Jessica Alsing, looks to shakeup her company’s leadership and position the firm for accelerated growth heading into 2026, according to a press release.
“I had the great fortune of working with Katie at both Crocs and Melissa, so I know first-hand her unmatched ability to transform and build world-class footwear businesses,” said Alsing, who commenced in the top spot on October 8.
“Katie is unrivaled in building commercial relationships, laying a strong strategic foundation for sales, and bringing a creative approach to how she thinks about the omni-channel consumer experience. I’m delighted to be working with her again.”
Copyright © 2025 FashionNetwork.com All rights reserved.
Published
January 17, 2026
Wearable technology company Whoop has announced a multiyear collaboration with designer Samuel Ross MBE as global creative director, marking Whoop’s first performance design collaboration.
Dubbed “Project Terrain”, the partnership will deliver a bespoke capsule collection including limited-edition, customized Whoop bands, as well as new apparel pieces within the Whoop Body collection. The collection will roll out in limited-edition drops starting this year and continuing into 2028.
“At Whoop, we’ve always believed that wearable technology needs to be invisible or it needs to be cool,” said Will Ahmed, Founder and CEO of Whoop. “Working with Samuel Ross has been a true joy. He deeply understands wearable technology. Our members will feel something new and different when they wear this limited collection.”
Ross, founder of the award-winning studio SR_A and formerly founder of A-Cold-Wall*, has a history of reimagining culture, material science, and form through design. His portfolio includes collaborations with Nike, Converse, Oakley, Hublot, Acqua di Parma, and Beats.
Project Terrain will carry SR_A’s industrial and architectural ethos into Whoop’s design language, informed by utility, intentionality, and structural, materials-driven design approach.
“Whoop is shaping the future. That’s true progress, for all. It is one of the first design and technology companies of our generation, founded within our generation, by our generation, that is defining the right relationship to health, through advanced technology,” said Ross.
“I look forward to building the future with Will and the Whoop design teams. We have a clear, sharp vision to move global design expectations forward.”
The partnership also includes SR_A joining as an investor alongside partners Niall Horan and Cristiano Ronaldo. Whoop will support the SR_A Black British Artist Grant and host its recipient for an in-house design residency.
Copyright © 2026 FashionNetwork.com All rights reserved.
A coalition of the American Apparel & Footwear Association (AAFA) and other leading textile, apparel, footwear and retail associations has urged the US House of Representatives to pass legislation reauthorising key trade preference programmes for sub-Saharan Africa and Haiti.
A coalition of AAFA and other textile, apparel, footwear and retail groups has urged the US House to pass legislation reauthorising AGOA and Haiti HOPE/HELP.
The bills would retroactively extend the trade programmes for three years, backing US cotton and textile exports, helping diversify sourcing beyond China, and supporting about 3.6 million US workers.
In a joint letter, addressed to House Speaker Mike Johnson and Minority Leader Hakeem Jeffries, the groups called for passage of the AGOA Extension Act (HR 6500) and the Haiti Economic Lift Program Extension Act (HR 6504) on suspension.
The letter noted that the House Ways and Means Committee approved both bills last month with overwhelming bipartisan support. The proposed measures would retroactively renew the African Growth and Opportunity Act (AGOA) and the Haiti HOPE/HELP programmes for three years, providing certainty for US companies and stability for workers in sub-Saharan Africa and Haiti.
Industry groups said the programmes support American cotton and textile exports, help diversify sourcing beyond China, and directly support about 3.6 million US workers.
Signatories included the AAFA, the Footwear Distributors & Retailers of America, National Retail Federation, Outdoor Industry Association, Retail Industry Leaders Association, and the US Fashion Industry Association.
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