Topshop in Myer deal for Australia comeback

Topshop will be back in Australia from next February with a comeback launch in all 56 of key department store retailer Myer’s stores.

It’s the latest development in a relaunch story that has seen it inking online and physical store deals in multiple countries. It’s currently available physically in the UK, Ireland, Belgium, France, Denmark, Germany, the Baltic states, and Spain, and is continuing a long-term link-up with Nordstrom in the US. It’s planning around 20 international relaunches in 2026.

As with its relaunch in other countries, the Australian offer will be built around “sharp tailoring, statement outerwear and reworked denim” with long-time popular jeans styles.

Topshop’s brand director Henrik Matthiesen called the Myer deal an “important milestone as we reintroduce Topshop to the world. Working with Myer allows us to bring our renewed vision to the Australian market with energy, relevance and a stronger connection to how people want to dress today, all while building on Topshop’s iconic British heritage”.

And the department store chain’s chief merchandise officer Belinda Slifkas highlighted how the retailer is continuing to “refresh and elevate our womenswear offering with globally relevant, fashion-forward labels. We’re seeing a growing number of younger customers choosing Myer, and with Topshop’s arrival, we’re confident this will further strengthen our appeal and deepen our connection with this customer group”.

Topshop was last available in Australia as far back as 2020 and its return to the market will also see it available online there as well as in physical stores.

Its relaunch this year has grabbed headlines all the way as it has staged high-profile events like its Trafalgar Square runway takeover in the summer. It has also attracted plenty of interest by linking up with higher-end retailers such as Liberty, Printemps Haussmann, and Magasin du Nord.