True Religion taps Ciara for Holiday 2025 campaign

True Religion has unveiled its 2025 holiday campaign, fronted by Grammy Award–winning artist, entrepreneur, and philanthropist Ciara. 

Dubbed “Wrapped in True”, the campaign shines a spotlight on women redefining success across industries, from fashion and sports to business and culture. 

Joining Ciara in the campaign are model and real estate agent Nicole Anderson, former professional tennis player Ayan Broomfield, Detroit-born rapper, actress and entrepreneur Kash Doll, entrepreneur Mahogany Jones, and activewear brand founder Alisah Washington—five women who each embody True Religion’s ethos of self-expression and confidence.

“We couldn’t imagine a better partner for this campaign than Ciara, who embodies the essence of True Religion by inspiring others to own their presence, speak through style and lead with confidence,” said Kristen D’Arcy, chief marketing officer and head of digital growth at True Religion. 

“We also celebrate the other powerhouse women leading this campaign—the creators, entrepreneurs and athletes who unapologetically express themselves and use their platforms to embolden others, build community and drive culture forward.”

The campaign features puffer jackets, velour sets with faux fur trim, fuzzy sweaters, activewear, and party-ready bustier tops, alongside collegiate-inspired pieces such as varsity jackets and graphic polos with signature detailing.

It spans digital, video, social media, streaming audio, OOH, and experiential activations, including a Team True college campus tour across the U.S. and the brand’s drone show debut at major NCAA college football games this fall.

“Partnering with True Religion on Wrapped in True felt like a natural fit because this campaign celebrates multi-hyphenate, successful women who are defining culture,” said Ciara. “The brand truly understands the power of not limiting yourself to one role, and that’s what I strive to embody every day.”