Fashion
Ulta Beauty expands internationally with first stores in Mexico
Published
September 4, 2025
Ulta Beauty has expanded internationally with the opening of its first stores in Mexico.
Last month, the U.S.-based beauty giant debuted at Antara Fashion Hall in Mexico City, followed by a second location at Galerías Metepec. Additional stores are set to open across the country throughout 2025 including stores in Guadalajara, Monterrey, León and Tijuana.
The expansion marks Ulta’s first brick-and-mortar presence outside the United States and reflects the retailer’s long-term commitment to expanding its global footprint and bringing the Ulta Beauty experience to new markets worldwide.
It partnered with Axo to bring its shopping experience to Mexican consumers.
“Entering Mexico represents a bold and exciting step for Ulta Beauty as we bring our unparalleled assortment and inclusive shopping experience to beauty lovers in this significant international market,” said Kecia Steelman, president and CEO of Ulta Beauty.
“We’re thrilled to partner with Axo to share the brands and services our guests already know and love, while also celebrating and tailoring our offering to the vibrant beauty community in Mexico.”
The new stores will carry a curated mix of exclusive brands, fan-favorite products and new discoveries across makeup, skincare, haircare, fragrance and wellness. More than 35 brands will be available in Mexico for the first time, including exclusives such as Isima by Shakira, Peach & Lily, Orebella and Ulta Beauty Collection. Local offerings will feature Ahal, AloeVida, Bailando Juntos by Yuya and Sarelly Creativo Lab by Anna Sarelly.
“Mexico is home to one of the world’s most dynamic and passionate beauty communities,” said Andrés Gómez, CEO and chairman of the board at Grupo Axo. “We are proud to partner with Ulta Beauty to bring their one-of-a-kind retail experience to our market. Together, we look forward to inspiring guests with a fresh vision of beauty, powered by community, service, and innovation.”
Copyright © 2025 FashionNetwork.com All rights reserved.
Fashion
North India cotton yarn steady, falling rupee helps in export
Cotton yarn prices in Ludhiana also held firm, with domestic demand still sluggish and liquidity concerns limiting transactions. A local trader told Fibre*Fashion, “Spinning mills secured export orders, particularly from China, as the weaker rupee created a pricing advantage. This has strengthened mills’ confidence and helped maintain current yarn price levels.”
In Ludhiana, ** count cotton combed yarn was sold at ****;***–*** (~$*.**–*.**) per kg (inclusive of GST); ** and ** count combed yarn were traded at ****;***–*** (~$*.**–*.**) per kg and ****;***–*** (~$*.**–*.**) per kg, respectively; and carded yarn of ** count was noted at ****;***–*** (~$*.**–*.**) per kg today, according to trade sources.
Fashion
Bangladesh’s apparel sector may face crisis similar to jute’s: BKMEA
At a seminar organised by BKMEA at the Global Sourcing Expo 2025 in Purbachal, BKMEA president Mohammad Hatem said the changes in labour laws for this sector appear to have shown the ‘seeds of destruction’, just the way it happened to the jute sector. The impact will be visible later, he noted.
The domestic apparel industry may face a crisis similar to the one witnessed by the country’s jute sector once, trade body BKMEA recently cautioned.
At a seminar, BKMEA president Mohammad Hatem said the ‘deceptive’ reforms in labour laws for this sector appear to have shown the ‘seeds of destruction’, just the way it happened to the jute sector.
The impact will be visible later, he noted.
Calling the reforms ‘deceptive’, he lamented: “We feel somewhat betrayed. We are ready to hand over the keys of our factories within a year to them; we hope they will be able to run the industry as well as they run the government.”
IFIC Bank managing director Syed Mansur Mustafa said the reasons behind the reported closure of 400 factories should be properly probed, according to domestic media reports.
Federation of Bangladesh Chambers of Commerce and Industry (FBCCI) administrator Mohammad Abdur Rahim Khan said the narrowness of Bangladesh’s export basket becomes evident during trade negotiations.
Fibre2Fashion News Desk (DS)
Fashion
Ulta Beauty lifts annual forecasts on demand for cosmetics
By
Reuters
Published
December 5, 2025
Ulta Beauty raised its annual sales and profit forecast on Thursday, betting on strong demand for its makeup and skincare products going into the holiday season.
Shares of the company, which also reported third-quarter results above estimates, were up about 5% in trading after the bell.
The cosmetic retailer enjoyed strong sales at its outlets, helped by its trendy and affordable offerings, along with marketing efforts, which helped attract shoppers, especially younger demographics.
Ulta also benefits from fast-growing demand for fragrances, as well as the popularity of celebrity-owned labels on its shelves, including Rihanna‘s Fenty Beauty.
The positive outlook comes at a time when budget-conscious consumers are pulling back on discretionary spending amid macroeconomic uncertainty, causing expectations of muted holiday spending in the U.S. this year.
“As we look ahead to the all-important holiday season, we know many consumers’ wallets are pressured and they are seeking value,” CEO Kecia Steelman said in a statement.
The company now expects annual net sales of about $12.3 billion, compared with its prior forecast of $12 billion to $12.1 billion.
It expects comparable sales to rise in the range of 4.4% to 4.7% in fiscal 2025, compared with its prior growth forecast of 2.5% to 3.5%.
Ulta Beauty said it expects annual profit of $25.20 to $25.50 per share, higher than its prior forecast of $23.85 to $24.30.
Third-quarter sales rose 12.9% to $2.86 billion, compared with the average analyst estimate of $2.72 billion, while earnings per share of $5.14 beat estimates of $4.64, as per data compiled by LSEG.
Meanwhile, lower e-commerce shipping costs and inventory shrink – a term used for lost or damaged stock – helped the company’s margins.
© Thomson Reuters 2025 All rights reserved.
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