Unode50 advances in U.S. market with entry into Bloomingdale’s

Unode50 is moving forward with its plan to expand in the U.S. market by entering Bloomingdale’s, a high-end department store chain with more than thirty stores in the country.

“Being present in Bloomingdale’s marketplace is for us not only an opportunity for growth, but also a natural alignment with a platform that shares our values of quality, design, and exclusivity,” said Javier González de Vega, head of marketplaces at Unode50.

“This step is part of a broader strategy that seeks to position Unode50 as a global benchmark within contemporary jewelry, reinforcing our visibility in selective digital channels,” added the executive.

In parallel to its entry into Bloomingdale’s digital platform, the Spanish jewelry brand is also joining ShopSimon, Simon Property Group‘s digital marketplace specializing in premium brands and so-called accessible luxury. On this portal, Unode50 will market items from previous seasons, as reported.

The brand adds these two steps forward in its distribution in the United States to another key move: last April, it entered the Nordstrom marketplace, a key retail chain in the country. All these moves are part of Unode50’s strategy to grow in the U.S., its second largest market.

The Spanish jewelry firm, in addition to U.S. players, operates in the marketplaces of El Corte Inglés, Palacio de Hierro, Macy’s, Amazon, and TikTok Shop. On the physical level, it operates more than 90 of its own stores, is present in 70 countries, and has an extensive network of multi-brand points of sale.

Founded in the late 1990s and headquartered in Madrid, Unode50 presented its new brand identity at the beginning of 2024, with the aim of reaching out to a new generation of consumers.