Fashion
Upland sales down 41%, Pima demand muted in week ending Oct 30: USDA
Vietnam remained the top buyer at 14,200 RB, followed by Turkiye (10,200 RB) and India (7,100 RB). Mexico, Bangladesh, Pakistan, Japan and Indonesia contributed smaller volumes. Minor cancellations—mainly from Vietnam and South Asia—reflected mills’ sensitivity to shifting yarn demand and pricing dynamics.
US cotton export sales weakened in the week ending October 30, with Upland bookings down 41 per cent to 81,500 RB amid cautious global demand.
Vietnam and Turkiye led purchases, while shipments held steady at 146,600 RB.
Outstanding commitments remain well below last year.
Pima sales were subdued at 7,900 RB. Mills favoured short-cycle buying.
Export shipments of Upland cotton remained steady at 146,600 RB, supported by earlier contract execution. The largest shipment destinations were Vietnam, Mexico, India, Bangladesh and Nicaragua. Outstanding Upland commitments stand at 3.144 million RB, compared with 4.295 million RB a year earlier, pointing to shorter booking windows and a shift towards near-term sourcing.
Pima cotton activity was subdued. Net sales reached 7,900 RB, well below last year’s 12,300 RB, while shipments totalled 8,200 RB. No forward sales were reported, reinforcing slower momentum in the long-staple segment as luxury and high-value textile demand remains patchy.
Overall sentiment remains cautious. Mills continue to prioritise short-cycle procurement amid uneven yarn demand, currency pressure and competitive offers from alternative origins. Vietnam and Turkiye maintained steady interest, while India, Pakistan and China stayed selective—balancing domestic supply conditions, pricing parity and import needs.
Looking ahead, the pace of new sales may depend on downstream apparel order visibility, retail consumption patterns and ICE futures movement. Until clearer demand signals emerge, a buy-as-needed approach appears likely to dominate purchasing strategies moving into November.
Fibre2Fashion News Desk (KUL)
Fashion
UK’s Debenhams eyes $1.32 bn GMV within 3 years amid strong turnaround
Debenhams Group has reported a strong H1 FY26 turnaround, led by Debenhams’ 20 per cent GMV growth and 50 per cent EBITDA rise.
Its marketplace-driven, capital-lite model is boosting margins and doubling partner numbers to 20,000.
Youth brands returned to positive EBITDA and Karen Millen begins a premium repositioning strategy.
Costs have been cut by £160 million (~$211.85 million).
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Fashion
Turkish Nov domestic producer price index for textiles up 19.98% YoY
It increased by 26.72 per cent on the December 2024 figure and by 25.37 per cent on a twelve-months moving averages basis in the month.
Turkiye’s domestic producer price index (D-PPI) rose by 27.23 per cent YoY and 0.84 per cent month on month (MoM) in November, according to the Turkish Statistical Institute.
It increased by 27.04 per cent YoY and 1.17 per cent MoM for the manufacturing sector in the month.
For textiles, the index increased by 0.69 per cent MoM and 19.98 per cent YoY in the month.
It increased by 27.04 per cent YoY and 1.17 per cent MoM for the manufacturing sector.
The indices of main industrial groups increased by 23.09 per cent for intermediate goods, 33.17 per cent for durable consumer goods, 31.65 per cent for non-durable consumer goods, 27.40 per cent for energy and 28.44 per cent for capital goods on a YoY basis in the month.
The indices increased by 1.27 per cent for intermediate goods, 1.08 per cent for durable consumer goods, 0.48 per cent for non-durable consumer goods and 1.54 per cent for capital goods on a MoM basis in the month. The index decreased by 0.48 per cent MoM for energy.
For textiles, the index increased by 0.69 per cent MoM and 19.98 per cent YoY in the month, a Turkstat release said.
Fibre2Fashion News Desk (DS)
Fashion
Germany’s Hugo Boss sets 2028 strategy, sees growth returning in 2027
Hugo Boss expects a return to growth in 2027 as it rolls out Claim 5 Touchdown, its sharpened strategic plan designed to realign, simplify, and strengthen the business through 2028. The outlook comes as 2026 is designated a deliberate reset year, with currency-adjusted sales projected to decline mid- to high-single digits amid brand and channel realignment.
Hugo Boss expects growth to return in 2027 as it launches Claim 5 Touchdown, a strategy focused on realignment in 2026 and stronger brand, distribution, and operational execution through 2028.
The plan targets €300 million (~$349.69 million) annual free cash flow, an EBIT margin of around 12 per cent, and improved efficiency to strengthen long-term profitable growth.
The realignment phase will affect near-term performance. Despite expected gross margin improvements from sourcing efficiencies and selective price adjustments, EBIT is projected between €300 million (~$349.69 million) and €350 million in 2026.
“2026 will be a year of consolidation and realignment and an important step toward positioning Hugo Boss for long-term profitable growth. While we expect a temporary decline in sales, we will continue to drive our efficiency agenda along the value chain to safeguard margins and strongly accelerate cash flow generation. With this stronger financial foundation, we are well positioned to return to top- and bottom-line growth from 2027 onward and progress toward our long-term EBIT margin ambition of around 12 per cent, reinforcing our commitment to delivering value to all shareholders,” Yves Muller, chief financial officer and chief operating officer of Hugo Boss, added.
The plan builds on the momentum of Claim 5, which has driven robust brand performance since 2021. Both Boss and Hugo achieved a combined CAGR of 22 per cent between 2020 and 2024, supported by global market share gains and substantial structural investments.
The company expects free cash flow to reach around €300 million (~$349.69 million) annually through 2028, nearly tripling recent levels.
Execution will centre on three priorities: brand, distribution, and operational excellence.
Under Brand Excellence, Hugo Boss aims to elevate brand relevance and customer loyalty. Boss Menswear will continue to build on its 24/7 lifestyle positioning. Boss Womenswear will shift toward a tighter essentials-led assortment to strengthen appeal among female consumers, while Hugo will sharpen its identity with a more accessible, contemporary tailoring focus.
A new organisational structure with dedicated menswear and womenswear powerhouses is expected to unlock efficiencies across both brands. Marketing spend is set at around 7 per cent of Group sales, prioritising high-return initiatives and partnerships such as Beckham x Boss.
The company’s Distribution Excellence pillar targets a more curated, higher-quality footprint. Hugo Boss will optimise its own retail store network to improve experience and productivity, strengthen wholesale through strategic partnerships and selective assortments, and expand its franchise model.
Digital commerce will remain a critical driver, with deeper integration aimed at seamless customer journeys. Regionally, the company plans to build further in the US and China, tailor brand activity to local needs, leverage its strong European base for market share gains, and tap opportunities in emerging markets.
Through Operational Excellence, Hugo Boss seeks to enhance profitability by capitalising on past investments. Key initiatives include vendor consolidation, a sea-freight-first logistics strategy, shorter lead times, and the expanded use of AI and advanced planning tools. Automation and an upgraded logistics network are expected to strengthen back-end efficiency and support long-term growth.
Financially, Claim 5 Touchdown prioritises profitability and cash generation. The company aims to outpace market growth and deliver an EBIT margin of around 12 per cent over the medium to long term. Capital expenditure will be reduced to 3 to 4 per cent of Group sales, while inventory is expected to steadily decline towards 20 per cent of sales by 2028.
“Following the successes of recent years, we are now deliberately taking a step back to prepare for tomorrow’s growth. Our focus in the coming years will be on the ongoing optimisation in the areas of brand, distribution, and operations with the clear ambition to transform them from great to excellent. Our vision is clear: to be the premium, tech-driven, customer-centric global fashion platform,” Daniel Grieder, chief executive officer of Hugo Boss, said in a release.
As part of its capital allocation framework, the company reaffirmed its commitment to maintaining shareholder returns through dividends and share buybacks while reducing financial leverage and preserving headroom for future M&A. It will also work to maintain strong investment-grade ratings from S&P (BBB) and Moody’s (Baa2).
Hugo Boss said Claim 5 Touchdown will sharpen execution, reinforce operational discipline, and position the company to convert strategic focus into measurable financial results.
Fibre2Fashion News Desk (HU)
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