Fashion
US brand Gap teams with Summer Fridays for cosy lifestyle collection
“Gap and Summer Fridays are built on the same idea – that products designed to make you feel good and bring comfort and joy never go out of style,” says Mark Breitbard, President and CEO of Gap. “This collaboration celebrates everyday essentials in a way that feels fresh, modern, and authentic.”
Gap and Summer Fridays have launched a 20-piece cosy essentials collection blending Gap’s classic comfort with Summer Fridays’ minimalist SoCal aesthetic.
The line features soft knits, fleece sets, flannel pyjamas, accessories, and an exclusive beauty bundle.
The campaign, starring Barbie Ferreira, highlights self-care, comfort, and effortless everyday style.
The Gap × Summer Fridays collection offers covetable pieces that give fans a new way to wear and represent their favorite brands. Loungewear staples come in Summer Fridays’ signature tones – Pink Sugar, Cherry, Vanilla, and the iconic Jet Lag Mask blue – creating a true fashion-meets-beauty crossover. Highlights include:
- Knit sweaters and fleece sets made for mixing, matching, and lounging – versatile enough to wear anywhere.
- Flannel poplin pajamas and matching henley sets in fun prints and colors, including stripes and hearts.
- Giftable accessories like CashSoft socks and headbands for getting ready – or un-ready.
A Summer Fridays beauty bundle, created exclusively for Gap × Summer Fridays as a gift-with-purchase, featuring favorites like the Jet Lag Mask and Vanilla Lip Butter Balm.
“There’s such a natural synergy between Gap and Summer Fridays – we both believe in creating easy, timeless essentials for everyday life,” says Marianna Hewitt, co-founder of Summer Fridays. “We designed pieces that feel cozy and comfortable, soft sweats you’ll live in to elevated basics you can wear in or out of the home. Each style is made to fit seamlessly into real life, from travel days, easy mornings, or moments at home, while still feeling special with a Summer Fridays touch.”
“We’ve always thought of Summer Fridays as a feeling and our collaboration with Gap carries that ethos into a clothing collection, merging fashion and beauty in an unexpected yet familiar way,” says Lauren Ireland, co-founder of Summer Fridays. “Just like Gap’s pieces are woven into our daily lives, Summer Fridays is rooted in creating products that effortlessly become part of your daily routines and rituals. We share a combined sense of nostalgia and currency, making this partnership feel so natural from the start.”
The Gap × Summer Fridays collection comes to life through a playful film that reimagines the act of getting ready – to stay in. Featuring actor Barbie Ferreira, the spot captures effortless moments of comfort and confidence as she moves through her routine, blending self-care with style. Set to the track “I Don’t Care” by Dutch Actors and captured by director Charlie Di Placido and photographer Leoor Wild, the campaign celebrates the collection’s laid-back spirit, showing that a perfect Friday night in can be just as fun and full of energy as going out.
This collection launches December 12 at 12 p.m. ET & 9 a.m. PT on gap.com and in select Gap stores across the US and Canada. Available to shop in 55 locations across Gap’s key markets, this partnership invites the Summer Fridays’ community-driven audience into Gap retail spaces – creating moments of connection, energy, and discovery for customers who love to shop IRL.
To celebrate the collaboration, Gap and Summer Fridays will transform the Gap store at The Grove into a cozy gifting pop-up on launch day, featuring exclusive programming for Gap cardholders and Rewards members. Guests can enjoy sweet treats, custom embroidery with purchase, an interactive charm bar, and a special appearance from campaign star Barbie Ferreira.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Total merchandise trade between the two countries stood at $3.62 billion in FY24-25. They share complementarities across several sectors, and the FTA will be a catalyst to further enhance the bilateral trade by providing certainty and predictability to businesses, including micro, small, and medium enterprises (MSMEs), the Ministry of Commerce and Industry said in a press release.
India and Israel have begun the first round of FTA negotiations in New Delhi through February 26, 2026, following the November 2025 ToR signing.
With bilateral trade at $3.62 billion in FY25, talks cover goods, services, rules, SPS, TBT and IPR.
Officials highlighted opportunities in technology and innovation, aiming for a balanced pact to boost trade, supply chains and economic cooperation.
During this round, technical experts from both sides will engage in sessions covering various aspects of FTA such as trade in goods, trade in services, rules of origin, sanitary and phytosanitary measures, technical barriers to trade, customs procedure and trade facilitation, intellectual property rights, among others.
During the opening session, Indian Commerce Secretary, Rajesh Agrawal, underscored that the FTA negotiations had begun at an opportune moment of Prime Minister Narendra Modi’s visit to Israel from February 25-26, 2026.
Agrawal underscored the significant opportunities available to both sides in sectors such as innovation, science and technology, artificial intelligence, cybersecurity, high-tech manufacturing, agriculture, and services. He emphasised that the FTA would enable both countries to harness and fully leverage these opportunities.
Chief Negotiator of India, Ajay Bhadoo, Additional Secretary, Department of Commerce, reiterated the significance of this engagement for the two countries and encouraged both sides to work on a balanced agreement to build a forward-looking framework for an evolving partnership.
Chief Negotiator of Israel for the FTA, Yifat Alon Perel, Senior Director Trade Policy and Agreements and Deputy Trade Commissioner, Foreign Trade Administration, Ministry of Economy and Industry, Israel, expressed that the two countries shared a close relationship, and that the FTA has the potential to strengthen supply chains, enhance cooperation and open new markets for both countries.
This engagement highlighted the strategic importance of India-Israel bilateral relationship and reinforces India’s commitment to strengthen economic partnerships in line with national priorities and global aspirations. Both sides are working towards concluding a balanced and mutually beneficial agreement, added the release.
Fibre2Fashion News Desk (SG)
New Balance reported record 2025 global sales of $9.2 billion, up 19 per cent year on year, marking its fifth straight year of double-digit growth.
North America and Europe led gains, while apparel and owned retail each crossed $1 billion.
The brand expanded manufacturing, digital and distribution capabilities, deepened athlete partnerships, and donated $17.3 million to 95 nonprofits worldwide.
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DCCI president Taskeen Ahmed told a press conference that the unchanged policy rate has forced businesses to borrow from banks at 16-17 per cent interest, creating mounting pressure.
High lending rates, unstable law and order marked by extortion, energy uncertainty, lack of coordination in revenue management and absence of policy continuity in industrial regulations are affecting the trade environment and eroding confidence in investment and business operations, trade body DCCI has said.
Rising production and distribution costs are also fuelling inflationary pressures, it noted.
“The high volume of non-performing loans (NPLs) and the reduction of the loan classification period from nine months to three months have created an undesirable situation in the financial sector, which has led to instability in the industrial sector,” he was cited as saying in a DCCI release.
“Industrial production is being hampered due to inadequate gas supply and the recent increase in gas prices for new industries and captive power plants by Tk 40 and Tk 42 per unit respectively,” he said, mentioning that both domestic demand and export targets are being missed as a result.
He also pointed to structural weaknesses in the revenue management system, saying the lack of automation leads to harassment of compliant taxpayers, while many remain outside the tax net, depriving the government of revenue and slowing collection growth.
Taskeen said delays in land acquisition, high land prices, a 41-per cent average increase in service charges by the Chattogram Port Authority and underutilisation of inland waterways have significantly raised the cost of doing business. “Rising production and distribution costs are also fuelling inflationary pressures,” he added.
As the recently-signed trade agreement with the United States does not guarantee duty-free access for the readymade garment sector, Taskeen called on the government to renegotiate the terms with the US administration.
Fibre2Fashion News Desk (DS)
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