Fashion
US brand Wrangler partners with Coors Banquet on limited apparel line
Available starting August 21, the Wrangler x Coors Banquet Collection will feature more than twenty unique pieces. The designs showcase a Coors Banquet twist on classic Western wear across a variety of items, including denim vests with custom Coors-branded embroidery and patches, pullover sweaters with Western-inspired artwork, classic Wrangler 13MWZ Cowboy Cut Jeans with limited-edition copper hardware, graphic t-shirts, and more.
Wrangler and Coors Banquet have launched their first-ever co-branded apparel line, the Wrangler x Coors Banquet Collection.
Featuring over 20 pieces, the range blends Western heritage with Banquet’s legacy, from jeans with copper hardware to embroidered denim vests.
The rollout includes national ads painted with Coors beer and a Legends of the West pop-up tour.
“This collab is all about celebrating the Western spirit that Coors Banquet and Wrangler have lived and breathed for generations,” said Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands. “We’re thrilled to partner with Wrangler to help our fans connect with Banquet beyond the bottle. Whether it’s at a rodeo, your local bar, or an everyday moment, this collection lets fans wear the Banquet legacy on beloved Wrangler pieces.”
To bring the collaboration to life in a bold new way, Wrangler and Coors Banquet partnered with artist Caitlin Hatch to paint Rocky Mountain Watercolors – hand-painted, Western-style posters that will double as the first-ever national ads made with beer. Each poster was crafted using a custom watercolor blend made with Coors Banquet, the beer made with 100% Rocky Mountain water. The posters spotlight the limited-release apparel, and one was painted in a real rodeo arena. They will be featured in a variety of ad locations throughout the U.S.
“This collaboration reimagines classic Wrangler styles for a new generation, blending the rugged heritage of Western wear with the laid-back spirit of American leisure,” said John Meagher, Vice President of Global Brand Marketing at Wrangler. “Coors Banquet & Wrangler share an incredible interwoven western legacy, and this is a unique opportunity to unleash that in a fresh new way.”
Wrangler and Coors Banquet are also hitting the road to give fans a chance to experience the collection up-close through a series of pop-up events at local bars in Dallas (September 4), Nashville (September 11), and Denver (September 25). Dubbed the Legends of the West Tour, the experience will feature the full merch line available for purchase online, exclusive giveaways, a surprise musical guest and more.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
US ETR dips to 9.4% as blanket 10% tariff replaces IEEPA levies: Fitch
If the US administration imposes a 15-per cent levy, the US ETR would rise to 11.3 per cent.
President Donald Trump reinstated tariffs immediately following the US Supreme Court’s February 20 ruling that invalidated the reciprocal tariffs imposed under the International Emergency Economic Powers Act (IEEPA). The new blanket 10-per cent tariff rate is authorised under Section 122 of the Trade Act of 1974 and expires in 150 days unless extended by Congress.
The 10-per cent blanket reciprocal tariff imposed by the US on most trading partners has reduced the US effective tariff rate (ETR) to 9.4 per cent from 12.7 per cent, Fitch Ratings said.
If a 15-per cent levy is imposed, the ETR would rise to 11.3 per cent.
China has the highest ETR among trading partners, followed by Vietnam, Japan and Brazil.
China’s ETR is around 19 per cent from 29 per cent earlier.
Section 122 permits a maximum rate of 15 per cent but does not allow for tariff adjustments for individual countries.
Prior to the court decision, China was subject to two reciprocal tariffs: a fentanyl tariff of 10 per cent that applied to all imports and a 10-per cent reciprocal tariff on an import base subject to carveouts. The two tariffs have been consolidated into the 10-per cent blanket tariff, reducing China’s ETR to around 19 per cent from 29 per cent, Fitch said in a release.
China still has the highest ETR among major trading partners, followed by Vietnam, Japan and Brazil. Of the United States’ 31 largest trading partners, 26 will see their ETRs decline. Brazil benefits the most, with its ETR decreasing by 18 percentage points (pp) to 11 per cent from 29 per cent.
ETRs for most countries largely remain unchanged following the switch in tariff regimes, and no country will see an increase in its ETR if the Section 122 tariff rate remains at 10 per cent.
Fibre2Fashion News Desk (DS)
Fashion
US producer price index for final demand up 0.5% in Jan 2026
Unadjusted, it rose by 2.9 per cent for the 12 months ended January 2026.
Prices for final demand goods declined by 0.3 per cent, the largest decrease since falling 0.7 per cent in March 2025.
The seasonally-adjusted US producer price index (PPI) for final demand rose by 0.5 per cent in January.
Unadjusted, it rose by 2.9 per cent for the 12 months ended January 2026.
Prices for final demand goods declined by 0.3 per cent, the largest decrease since falling 0.7 per cent in March 2025.
Leading the January decline, the index for final demand energy dropped by 2.7 per cent.
Leading the January decline, the index for final demand energy dropped by 2.7 per cent.
The index for final demand less food, energy and trade services moved up by 0.3 per cent in January, the ninth consecutive increase. For the 12 months ended in January, such prices rose by 3.4 per cent, a BLS release said.
The index for final demand goods less food and energy advanced by 0.7 per cent in the month.
Fibre2Fashion News Desk (DS)
Fashion
Ind-Ra expects India’s apparel retail revenues to grow 9% YoY in FY26
Ind-Ra expects sector revenues to grow around 9 per cent year on year (YoY) in FY26 and 10.5 per cent YoY in FY27 following uneven and subdued growth through FY24 and early FY25; the growth in FY25 was 8 per cent YoY.
Ind-Ra expects India’s apparel retail sector revenues to grow around 9 per cent YoY in FY26 and 10.5 per cent YoY in FY27 following uneven and subdued growth through FY24 and early FY25.
Premium, branded and ethnic players are expected to see steadier, high single-digit growth trends.
Ind-Ra feels value retailers will outperform other segments within apparel, with robust revenue growth.
Ind-Ra feels value retailers will outperform other segments within apparel, with robust revenue growth through healthy same store sales growth and rapid store additions, albeit at a lower profitability.
Healthy growth in operating profit coupled with strong inventory turns is expected to result in value retailers demonstrating stronger-than-industry return indicators and credit metrics.
Premium, branded and ethnic players are expected to see steadier, high single-digit growth trends as consumer confidence rebuilds with a better spread out wedding calendar than in FY26 and early signs of normalisation seen in the first nine months of FY26.
Listed apparel retail players from Ind-Ra’s sample set reported revenue growth of around 10 per cent YoY in these nine months as the government’s consumption push through lower taxation and mild inflation resulted in higher disposable income and improved affordability.
The operating profit margins also improved to 15.6 per cent in the nine months compared to 15.2 per cent in FY25 due to various cost optimisation measures adopted by companies.
Organised retailers are pivoting from aggressive expansion to productivity-led growth. After elevated store additions in FY24-FY25, Indian apparel retailers are moderating store roll-outs, sharpening site selection, right-sizing formats and targeting faster ramp-ups of recent openings, with omni-channel execution and scalable franchise models enhancing reach and capital efficiency, Ins-Ra said in a press note.
It expects store additions to ease to nearly 7 per cent YoY in FY26 and 6 per cent YoY in FY27, even as retail area continues to rise by 9 per cent YoY in FY26 and by 9.5 per cent YoY in FY27, reflecting larger average store sizes and assortments designed to lift footfalls, average transaction values and sales per square foot.
Value and luxury segments are set to lead sector performance. Value formats benefit from GST rationalisation at lower price points, improved affordability, and rising private-label penetration, while luxury gains from a widening affluent base and deeper global-brand access.
Fast fashion continues to capture Gen-Z-led, content-driven demand. Casual and athleisure remain ahead of ethnic-casual and formal wear, in line with comfort- and lifestyle-led dressing trends.
Ind-Ra expects profitability to improve gradually as cost optimisation, better sourcing/mix, disciplined advertising and marketing promotions, and operating leverage offset residual pressures from expansion and fixed costs.
The working capital cycle for value retailers is likely to improve YoY in FY27, due to higher inventory turns and improved store level operating metrics.
Overall, as the consumption upturn broadens and retailers prioritise productivity over pace, Ind-Ra expects a stable, sustainable improvement in revenues and operating metrics for organised apparel retailers over FY26–FY27.
The luxury segment is also expected to benefit from an increase in target customer segment through widening affluent base and deeper global-brand access.
Mid-premium and several incumbent retailers witnessed slower growth in FY25, due to entry price mix-shifts and loss of market share to value retailers. This, coupled with investments in store format revamps, has stressed their margin profiles. Profitability pressures and a dip in inventory turns have slightly weakened credit metrics for segment players.
Fibre2Fashion News Desk (DS)
-
Politics5 days agoWhat are Iran’s ballistic missile capabilities?
-
Business7 days agoHouseholds set for lower energy bills amid price cap shake-up
-
Sports1 week agoTop 50 USMNT players of 2026, ranked by club form: USMNT Player Performance Index returns
-
Politics5 days agoUS arrests ex-Air Force pilot for ‘training’ Chinese military
-
Sports5 days agoSri Lanka’s Shanaka says constant criticism has affected players’ mental health
-
Business7 days agoLucid widely misses earnings expectations, forecasts continued EV growth in 2026
-
Fashion6 days agoNew Zealand’s apparel imports steady at $1.2 bn in 2025
-
Business5 days agoAttock Cement’s acquisition approved | The Express Tribune
