Fashion
US brand Wrangler partners with Coors Banquet on limited apparel line
Available starting August 21, the Wrangler x Coors Banquet Collection will feature more than twenty unique pieces. The designs showcase a Coors Banquet twist on classic Western wear across a variety of items, including denim vests with custom Coors-branded embroidery and patches, pullover sweaters with Western-inspired artwork, classic Wrangler 13MWZ Cowboy Cut Jeans with limited-edition copper hardware, graphic t-shirts, and more.
Wrangler and Coors Banquet have launched their first-ever co-branded apparel line, the Wrangler x Coors Banquet Collection.
Featuring over 20 pieces, the range blends Western heritage with Banquet’s legacy, from jeans with copper hardware to embroidered denim vests.
The rollout includes national ads painted with Coors beer and a Legends of the West pop-up tour.
“This collab is all about celebrating the Western spirit that Coors Banquet and Wrangler have lived and breathed for generations,” said Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands. “We’re thrilled to partner with Wrangler to help our fans connect with Banquet beyond the bottle. Whether it’s at a rodeo, your local bar, or an everyday moment, this collection lets fans wear the Banquet legacy on beloved Wrangler pieces.”
To bring the collaboration to life in a bold new way, Wrangler and Coors Banquet partnered with artist Caitlin Hatch to paint Rocky Mountain Watercolors – hand-painted, Western-style posters that will double as the first-ever national ads made with beer. Each poster was crafted using a custom watercolor blend made with Coors Banquet, the beer made with 100% Rocky Mountain water. The posters spotlight the limited-release apparel, and one was painted in a real rodeo arena. They will be featured in a variety of ad locations throughout the U.S.
“This collaboration reimagines classic Wrangler styles for a new generation, blending the rugged heritage of Western wear with the laid-back spirit of American leisure,” said John Meagher, Vice President of Global Brand Marketing at Wrangler. “Coors Banquet & Wrangler share an incredible interwoven western legacy, and this is a unique opportunity to unleash that in a fresh new way.”
Wrangler and Coors Banquet are also hitting the road to give fans a chance to experience the collection up-close through a series of pop-up events at local bars in Dallas (September 4), Nashville (September 11), and Denver (September 25). Dubbed the Legends of the West Tour, the experience will feature the full merch line available for purchase online, exclusive giveaways, a surprise musical guest and more.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Published
August 28, 2025
Central London’s department stores continue to attract brands for pop-ups and permanent spaces with Selfridges, Harrods and Liberty all adding key names recently.
Luxury lifestyle brand Smythson of Bond Street has opened a new concession in the latter. It’s in Liberty’s homewares department on the third floor. The brand’s signature diaries, notebooks, and stationery, along with a selection of leather accessories and a curated edit of the brand’s bestselling bags are all on offer with personalisation also available.
The brands have developed an exclusive limited-edition range of Smythson x Liberty products with the first collection having just launched. There’s a selection of signature notebooks and diaries in Liberty Purple, Smythson’s Nile Blue, and a seasonal Coral colourway, each lined with a Liberty silk in coordinating colours. The second edit, launching in November, will feature a range of bestselling accessories.
Meanwhile UK-based padel apparel brand Pulco has debuted at Harrods, becoming the store’s first-ever padel clothing label, underlining the sport’s surging popularity.
Products on offer include the key Aircon shirt made from an ultra-lightweight, Italian-engineered fabric “featuring a breakthrough weave that rapidly wicks moisture from the inside out, delivering unrivalled breathability and comfort in play”.
But as well as performance-wear, there’s a full lifestyle offering “blending elevated athletic apparel with understated, off-court elegance”. That means shirts, shorts, hoodies, jackets, T-shirts, sweatpants, caps, socks and more. Retail prices range from £10 up to £165.
And back in the West End, Samsøe Samsøe has moved to a new space within Selfridges that presents the Scandinavian brand’s contemporary womenswear “within the universe of its experiential design”. The pop-up revolves around the AW25 collection that also inspires the space, “which emulates the immersive ‘Radiant Connection’ exhibition” that Samsøe Samsøe introduced the collection with during Copenhagen Fashion Week.
Set against the backdrop of the exhibition’s set design and illustrated by the lookbook imagery of the season, the pop-up “becomes illuminated with the lime green shade that defines the visual identity” of the collection.
The brand said the pop-up is a “next step within Samsøe Samsøe’s ever-increasing focus on the UK market” and should help it reach new consumers.
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Bangladesh’s garment exports to the US surged 24.49 per cent in the first six months of 2025 to $4.24 billion, led by trousers and shorts, which made up 45.65 per cent of shipments.
Despite a heavy effective tariff burden of 35–36.5 per cent, Bangladesh has retained its dominance in bottom-wear exports due to strong price competitiveness.
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FIEO president S C Ralhan described the development as a severe setback, warning that around 55 per cent of India’s US-bound shipments, worth approximately $47–48 billion, now face pricing disadvantages of 30–35 per cent. This, he said, makes Indian products uncompetitive compared to those from China, Vietnam, Cambodia, the Philippines, and other Asian producers.
FIEO has warned that the US’ additional 25 per cent tariff on Indian goods, raising duties to nearly 50 per cent, threatens $47–48 billion in exports, hitting textiles, leather, and other labour-intensive sectors.
President S C Ralhan urged urgent government support, credit relief, expanded PLI schemes, FTAs, and stronger diplomacy with Washington to sustain competitiveness.
The textile and apparel hubs of Tiruppur, Noida, and Surat have already reported production halts due to eroding cost competitiveness. Other labour-intensive sectors including leather, ceramics, chemicals, handicrafts, and carpets are also expected to face order cancellations and reduced global competitiveness, FIEO said in a press release.
In response, the president urged immediate government intervention. Suggested measures include interest subvention schemes, enhanced export credit support, low-cost lending for micro, small and medium enterprises (MSMEs), and a one-year moratorium on loan repayments. He also called for automatic credit limit enhancements of 30 per cent, collateral-free lending on emergency credit line guarantee scheme (ECLGS) lines and expanded production-linked incentive (PLI) schemes.
FIEO further emphasised the need for aggressive market diversification through fast-tracked free trade agreements (FTAs) with the EU, GCC, Africa, and Latin American nations, alongside investments in cold-chain and storage infrastructure. While diversification is key, the president underlined that urgent diplomatic engagement with Washington remains critical.
Promoting ‘Brand India’ through global branding, innovation, and quality certifications was also highlighted as a long-term strategy. FIEO has appealed for swift, coordinated action between exporters, industry bodies, and the government to safeguard livelihoods and maintain India’s export momentum in the face of escalating trade headwinds.
Fibre2Fashion News Desk (SG)
Smythson opens at Liberty, Pulco at Harrods and Samsøe Samsøe at Selfridges
Bangladesh’s US garment exports surge in H1, led by trousers & shorts
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