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US brand Wrangler partners with Coors Banquet on limited apparel line

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US brand Wrangler partners with Coors Banquet on limited apparel line



From outfitting cowboys for generations to offering the same brewing tradition since 1873, Wrangler and Coors Banquet know firsthand what it takes to be the best in the West. Now, these two iconic brands are teaming up to create their first-ever co-collection. Introducing the Wrangler x Coors Banquet Collection, a joint salute to the brands’ shared craftsmanship and grit, whether it is stitched into a pair of jeans or brewed into a signature, stubby bottle of Banquet.

Available starting August 21, the Wrangler x Coors Banquet Collection will feature more than twenty unique pieces. The designs showcase a Coors Banquet twist on classic Western wear across a variety of items, including denim vests with custom Coors-branded embroidery and patches, pullover sweaters with Western-inspired artwork, classic Wrangler 13MWZ Cowboy Cut Jeans with limited-edition copper hardware, graphic t-shirts, and more.

Wrangler and Coors Banquet have launched their first-ever co-branded apparel line, the Wrangler x Coors Banquet Collection.
Featuring over 20 pieces, the range blends Western heritage with Banquet’s legacy, from jeans with copper hardware to embroidered denim vests.
The rollout includes national ads painted with Coors beer and a Legends of the West pop-up tour.

“This collab is all about celebrating the Western spirit that Coors Banquet and Wrangler have lived and breathed for generations,” said Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands. “We’re thrilled to partner with Wrangler to help our fans connect with Banquet beyond the bottle. Whether it’s at a rodeo, your local bar, or an everyday moment, this collection lets fans wear the Banquet legacy on beloved Wrangler pieces.”

To bring the collaboration to life in a bold new way, Wrangler and Coors Banquet partnered with artist Caitlin Hatch to paint Rocky Mountain Watercolors – hand-painted, Western-style posters that will double as the first-ever national ads made with beer. Each poster was crafted using a custom watercolor blend made with Coors Banquet, the beer made with 100% Rocky Mountain water. The posters spotlight the limited-release apparel, and one was painted in a real rodeo arena. They will be featured in a variety of ad locations throughout the U.S.

“This collaboration reimagines classic Wrangler styles for a new generation, blending the rugged heritage of Western wear with the laid-back spirit of American leisure,” said John Meagher, Vice President of Global Brand Marketing at Wrangler. “Coors Banquet & Wrangler share an incredible interwoven western legacy, and this is a unique opportunity to unleash that in a fresh new way.”

Wrangler and Coors Banquet are also hitting the road to give fans a chance to experience the collection up-close through a series of pop-up events at local bars in Dallas (September 4), Nashville (September 11), and Denver (September 25). Dubbed the Legends of the West Tour, the experience will feature the full merch line available for purchase online, exclusive giveaways, a surprise musical guest and more.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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US’ Old Navy launches little navy, a new newborn essentials collection

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US’ Old Navy launches little navy, a new newborn essentials collection



Old Navy announces Little Navy, a brand-new collection of newborn essentials designed to make those first months a little easier, and a lot cuter. Little Navy offers thoughtfully designed pieces that are easy to mix and match, making shopping and gifting a breeze for your littlest style icon. This is the newest way Old Navy continues to be a style destination for every generation, moment and milestone.

“We designed this collection with parents in mind. Shopping for a newborn, as a gift or for your own, should feel joyful and easy. Everything is intended to be mixed together and matched — it’s fun, it’s emotional, and the value is incredible.”. – Sarah Holme, Head of Design & Product Development for Old Navy.

Old Navy has introduced Little Navy, a new collection of newborn essentials designed to simplify early-stage shopping and gifting.
The range includes layettes, hats, booties and mix-and-match basics in soft, seasonless colours and cosy fabrics.
Sized for babies up to 24 months, the line focuses on comfort, versatility, emotional appeal and strong value for modern parents.

Little Navy goes beyond onesies, offering layettes, hats, booties, and more, all in one convenient collection and no extra searching required. It features a soft, seasonless color palette, cozy fabrics, and versatile styles made for newborns and babies up to 24 months, with sizing that allows Little Navy to grow with baby.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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Bangladesh’s BGMEA seeks policy reforms, release of pending incentives

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Bangladesh’s BGMEA seeks policy reforms, release of pending incentives



Bangladesh Garment Manufacturers and Exporters Association (BGMEA) representatives recently met Finance Minister Amir Khasru Mahmud Chowdhury and urged him to release pending cash incentives without delay and simplify the disbursement process.

They said bank audit procedures have stalled numerous applications. Around Tk 57 billion in incentives for the textile and apparel sector remain unsettled in fiscal 2025-26, creating acute liquidity pressure and affecting exports.

Bangladesh trade body BGMEA representatives recently met Finance Minister Amir Khasru Mahmud Chowdhury and urged him to release pending cash incentives without waiting for quarterly release schedules and simplify the disbursement process.
They said bank audit procedures have stalled numerous applications.
They also raised concerns over loan rescheduling and working capital.

The authorities were requested to disburse incentives upon application submission instead of waiting for quarterly release schedules, according to a release from the trade body.

BGMEA vice president Mohammad Shihab Uddoja Chowdhury raised concerns over loan rescheduling and working capital. He said banks often reschedule loans to maintain non-performing loan ratios, but fail to provide the working capital factories need to resume operations.

He proposed that banks pair rescheduling with working capital support to create a win-win outcome, allowing factories to operate and repay loans. The finance minister agreed with the proposal.

BGMEA leaders also called for business facilitation and lower operational costs to help Bangladesh remain competitive in the global market. They sought policy support to remove obstacles in customs, ports and other administrative layers and to ensure an investment-friendly environment.

Fibre2Fashion News Desk (DS)



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Bangladesh’s CPD calls for reforms in biz & tax climate, trade deals

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Bangladesh’s CPD calls for reforms in biz & tax climate, trade deals




Bangladesh think tank Centre for Policy Dialogue has called for major reforms in business environment, tax collection, trade deals and FDI management, cautioning that the country’s post-election economic transition may be at risk without evidence-based decisions and strong accountability.
A CPD study identified ‘leaking revenue’ as the weakest area across all decision-making indicators.



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