The National Football League and Abercrombie & Fitch announced a multi-year partnership naming Abercrombie & Fitch as an Official NFL Fashion Partner, a first for a league sponsor.

Building on the success since launching licensed NFL products in 2022, Abercrombie’s aim is to redefine fan style through a fashion-first lens in partnership with the NFL. By pairing athlete-led campaigns and player-designed apparel with a lifestyle assortment, Abercrombie will help blur the line between outfits worn during game day arrivals and everyday wear for both female and male fans as well as for players. In addition, Abercrombie will activate across NFL tentpole events, including select NFL international games and within its retail locations worldwide.

The NFL has signed Abercrombie & Fitch as its first Official Fashion Partner in a multi-year deal, expanding beyond licensing into lifestyle and style-driven fan apparel.
The tie-up includes athlete-led campaigns, player co-designed pieces, and the launch of Abercrombie’s Style Concierge service for NFL players.
A major national campaign featuring top athletes will debut this season.

“As the NFL continues to evolve, we are partnering with brands that share our strategic vision,” said Tracie Rodburg, senior vice president of global partnerships at the NFL. “Naming Abercrombie & Fitch as an official sponsor reinforces our position as a growing leader in the fashion community, creating deeper connections with our fans at the convergence of fandom and fashion and celebrating our players’ dynamic style.”

The partnership demonstrates the league’s ongoing efforts to grow its fan base, especially with female fans. With women making up to close to half of the league’s fans, fashion and sports are intersecting in new ways to provide them with options to showcase their fandom authentically on game day.

“We’re uniquely positioned for this moment where sports, fashion and culture are converging like never before,” said Abercrombie & Fitch Co. chief executive officer Fran Horowitz. “We’ve been working with the NFL and premier NFL athletes for several years, so officially becoming a league sponsor is a natural progression. As a style authority, we’re creating products that let fans represent their team while expressing their personal style. This NFL partnership goes beyond licensing. It is about meeting the needs of an expanding audience. Together, the NFL and Abercrombie are helping to build fandom through fashion.”

As part of the partnership, Abercrombie will launch the Abercrombie Style Concierge, a first-of-its-kind service providing curated outfitting for select NFL athletes. The program offers direct access to Abercrombie’s in-house styling experts, tailored to each athlete’s individual style and schedule.

To celebrate the partnership, Abercrombie debuted a national seasonal campaign “Style Concierge” featuring players known for their personal style off the field, including Christian McCaffrey (San Francisco 49ers), Amon-Ra St. Brown (Detroit Lions), CeeDee Lamb (Dallas Cowboys) and Tee Higgins (Cincinnati Bengals). The campaign represents the largest advertising investment the brand has made in the sports space and will run nationally across linear, CTV and HBO Max as well as Meta, TikTok and NFL-owned channels. In addition to the campaign, each player has partnered with Abercrombie to design a limited-edition co-designed apparel, available for purchase this upcoming NFL season.

“Style has always been a part of the NFL’s DNA, from the history of the game to players’ gameday outfits,” said Kyle Smith, fashion editor at the NFL. “Partnering with Abercrombie & Fitch lets us honor that legacy while introducing a new generation of fans to looks that are timely, versatile and connected to the culture of NFL football.”

Abercrombie has teamed up with several NFL players to receive early access to the Abercrombie Style Concierge service. These players, including those featured in the “Style Concierge” campaign, are Fred Warner (San Francisco 49ers), Drake Maye (New England Patriots), Cooper DeJean (Philadelphia Eagles) and Jake Ferguson (Dallas Cowboys). All partner athletes will also receive early access to the Abercrombie Style Concierge service.

“Performance starts with confidence, and for me, that means feeling good in what I wear,” said McCaffrey. “Abercrombie understands that style and comfort go hand in hand. This partnership lets us bring fans apparel that delivers on both fronts, so they can represent their team with the same confidence I feel when I suit up.”

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)

Gross domestic product (GDP) in the Organisation for Economic Co-operation and Development (OECD) rose by 0.4 per cent in the second quarter (Q2) of 2025, up from 0.2 per cent in Q1, according to provisional estimates. This reflects a return to the stable growth levels of 0.4–0.5 per cent seen in earlier quarters. A similar rebound was recorded in the G7 economies, where GDP accelerated from 0.1 per cent to 0.4 per cent, though contributions varied widely across member nations.

The United States made the largest contribution to OECD growth, with GDP rebounding by 0.7 per cent in Q2 after a 0.1 per cent contraction in Q1. This recovery was mainly driven by a sharp 10.3 per cent drop in goods imports, following an 11 per cent surge in Q1 linked to anticipated tariff changes, OECD said in a release.

However, liquidation of inventories built up earlier weighed on growth. France and Japan also posted modest improvements, each rising from 0.1 per cent to 0.3 per cent.

By contrast, momentum faltered elsewhere in the G7. Canada’s GDP stalled after 0.5 per cent growth in Q1, while the United Kingdom slowed to 0.3 per cent from 0.7 per cent, dragged down by a 1.1 per cent contraction in investment. Germany and Italy slipped into negative territory, with GDP shrinking by 0.3 per cent and 0.1 per cent, respectively. Germany’s contraction was largely driven by a decline in goods exports, which fell 0.6 per cent after surging 3 per cent in Q1.

Across the broader OECD, results were mixed. Of the 23 countries with available data, 13 posted higher growth compared with Q1. Ireland recorded the steepest slowdown, contracting by 1 per cent after a remarkable 7.4 per cent surge in Q1 on strong exports to the US. Denmark, meanwhile, saw a sharp turnaround, shifting from a 1.3 per cent contraction to 1.3 per cent growth.

On a year-on-year basis, OECD GDP growth remained steady at 1.7 per cent. Among the G7, the US recorded the strongest annual expansion at 2 per cent, while Germany posted the weakest at just 0.2 per cent.

OECD GDP grew 0.4 per cent in Q2 2025, up from 0.2 per cent in Q1, returning to stable growth.
The US led with a 0.7 per cent rebound, driven by lower imports after tariff-linked surges.
France and Japan improved slightly, while the UK, Germany, Italy, and Canada slowed or contracted.
Across the OECD, growth was mixed; Ireland slumped, Denmark rebounded.
Year-on-year, growth stayed at 1.7 per cent.

Fibre2Fashion News Desk (HU)

Urban Outfitters is proud to introduce the second season of On Rotation, its immersive and ever-evolving in-store experience spotlighting Gen Z’s favorite brands. This time, UO teams up with Levi’s to create a one-of-a-kind denim destination that  blends Levi’s iconic styles with UO’s distinct point of view. On Rotation: Levi’s lands online and in five Urban Outfitters locations nationwide August 22 through September 30.

This partnership builds on UO’s approach to experiential retail, creating spaces that spark inspiration and invite customers to explore fresh perspectives in fashion, culture, and style. Infused with the energy of a vintage flea market, the concept brings together the latest Levi’s, including 501 90s, 501 Curve, Baggy Dad, Super Baggy Barrel, and Low Loose for her, and 578 Baggy and 568 Loose Straight for him. The collection includes a selected mix of vintage finds, including highly sought-after paper tag jeans and jackets curated by Levi’s and the UO’s Vintage & ReMade teams.

“Urban Outfitters has always been rooted in discovery, and our On Rotation installation with Levi’s takes that to the next level,” said Cyntia Leo, Head of Brand Marketing at Urban Outfitters. “We’ve built a space that feels uniquely UO and gives our community an immersive destination they can’t get anywhere else.”

Urban Outfitters has launched the second season of its On Rotation concept, this time in collaboration with Levi’s.
Running August 22–September 30 online and in five UO stores, the denim-focused experience blends Levi’s icons with UO’s vintage aesthetic.
Highlights include 501s, baggy fits, archival finds, and events such as Levi’s Tailor Shop, local vendor pop-ups, and live music.

The launch will kick off with a flagship event in Austin, TX on August 23, transforming the store and courtyard into a lively, denim-fueled market complete with Levi’s Tailor Shop customization, local vintage vendor pop-ups, live music, and bites from a favorite neighborhood spot. The experience will also roll out to Walnut Creek, Las Vegas, New York City (Broadway), and Miami Beach, where each store will host its own version of the On Rotation buildout with community-driven activations and locally inspired storytelling.

“Our customers have always loved denim that feels both timeless and fresh, and Levi’s On Rotation delivers just that,” said Marybeth Cahill, Chief Merchandising Officer. “From classic 501s to rare archival pieces, the assortment offers the full spectrum—all curated through the distinct Urban Outfitters point of view.”

On Rotation, newly launched in May 2025 with Nike, delivers what today’s customer wants, an experience that is fun, engaging, and rooted in discovery. Built to evolve with each featured brand, the platform pairs curated products with immersive storytelling and design.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)