Target Corporation (NYSE: TGT) announced the launch of a limited-time collection with Woolrich, the iconic outdoor lifestyle brand known for its signature buffalo check. Woolrich x Target launches Oct. 18 in select Target stores and on Target.com, featuring more than 100 reinvented classics that blend Woolrich’s heritage of outdoor craftsmanship with modern style across men’s and women’s apparel, home, outdoor gear and food and beverage.

The collaboration brings together two design-driven brands, offering a fashion-forward collection that reflects today’s cultural shift toward outdoor living and adventure. It includes Target’s largest men’s capsule ever in a limited-time offering, alongside a broad range of women’s styles and lifestyle pieces, with standouts like the Women’s Buffalo Check Melton Jacket and Adult Printed Landscape Zip-Up Fleece Jacket. Designed to blend style and function and taking inspiration from the growing urban adventure movement, the assortment leans into modern trends with prices starting at $2, and most items under $40. Explore the lookbook for the full collection.

Target has launched a limited-edition collection with Woolrich, debuting October 18 in select stores and online.
Featuring over 100 redesigned classics across apparel, home, and outdoor gear, prices start at $2 with most under $40.
The Woolrich x Target line celebrates adventure-ready fashion and outdoor living, blending heritage style with modern functionality and affordability.

“Woolrich x Target is all about fashion meeting function to help consumers embrace the outdoors in style,” said Jill Sando, executive vice president and chief merchandising officer, apparel & accessories, home and hardlines, Target. “From the Quilted Sheep Tote Bag to the Buffalo Check Outdoor Wearable Throw, to the amazing inflatable kayak, and so much more, I love how Target and Woolrich have worked together to create something that’s fun and affordable.”

Building on two legacies

Known as “the original outdoor clothing company,” Woolrich has been outfitting adventurers since 1830, with a legacy rooted in durability, craftsmanship and iconic style. From outfitting Arctic expeditions to becoming a staple in streetwear, Woolrich has inspired generations of open-air wanderers and urban explorers alike.

Meanwhile, Target’s leadership as a brand has long been driven by great design, built through decades of investment in owned brands, national brands and partnerships to deliver on-trend design and affordable style. For over 25 years, Target has partnered with trendsetting designers — nearly 200 to date — and expanded into unexpected categories such as beauty, home, food and more, evolving its strategy with cultural and social trends.

The Woolrich x Target collaboration builds on both legacies and celebrates the joy of outdoor living and versatility of adventure-ready fashion, with pieces like the Buffalo Check Outdoor Wearable Throw and Men’s Mid-Rise Straight Fit Cargo Pant that blend style and function while surprising with unexpected details. The Woolrich archives provided early inspiration for the team, who incorporated original details, prints and artwork into many Woolrich x Target items. Target guests will find archival Woolrich designs alongside unique additions that include an inflatable kayak, binoculars, mindfulness journals, a new home assortment, plus new and exclusive food and beverage items from Peet’s Coffee and Kodiak Cakes — all designed to bring joy and adventure into everyday life.

“For nearly two centuries, Woolrich has been synonymous with authentic American outdoor exploring, crafting products built on a legacy of heritage,” said Heekyun Kim, Woolrich’s creative director. “This collaboration with Target represents an exciting opportunity to introduce our iconic designs, like our legendary buffalo check, to a new generation of explorers. We are proud to create a collection that honors our archives while making the Woolrich spirit of adventure accessible to all.”

Early access on three exclusive items for Target Circle 360 members

For the first time, the retailer will offer three Woolrich x Target items ahead of the launch — the Patchwork Plaid Throw Blanket, Sheep Shaped Throw Pillow and Sheep Print Beanie — exclusively for members of the retailer’s paid membership program Target Circle 360. The items will be available for purchase on Target.com Oct. 14-16, while supplies last, before the collection launches Oct. 18 — and are not included in the main collection.

An adventure-fueled campaign and shopping experience

To celebrate the launch, Target will debut an “Adventure Is Wherever You Are” marketing campaign shot in New York City by the retailer’s in-house team and featuring style influencer Lauren Wolfe and singer-songwriter David Kushner. The campaign captures the playful, optimistic spirit of the collection, showing how the collection fits seamlessly into everyday moments of exploration, style and self-expression.

The retailer will craft the shopping experience in the same adventurous spirit. Select stores will feature a dedicated Woolrich x Target shopping experience that immerses guests in a world of buffalo check and invites them to explore the collection’s cozy textures. On Target.com and the Target app, guests will be greeted with joyful touches that evoke fall and highlight the collection. Target is also making shopping the collection fast and easy with same-day pickup and same-day delivery so guests can grab their gear and get adventuring.

The Woolrich x Target collection is the latest example of Target’s commitment to its continued legacy of design partnerships that make quality style and design accessible to all.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)

Germany’s economy is poised for stronger growth over the next two years, as the country’s gross domestic product (GDP) is projected to rise by 1.4 per cent in 2026 and 1.8 per cent in 2027—well above its 0.8 per cent potential growth rate and the consensus among economists, according to Goldman Sachs Research.

Chancellor Friedrich Merz’s government plans to invest €500 billion (~$580 billion) in infrastructure over the next 12 years and has amended Germany’s constitutional debt rule to enable higher defence spending. Total spending is expected to rise 2.2 per cent of GDP by 2027, Goldman Sachs said in an article.

Germany’s GDP is forecast to grow 1.4 per cent in 2026 and 1.8 per cent in 2027, surpassing its 0.8 per cent potential rate, according to Goldman Sachs.
The Merz government plans €500 billion (~$580 billion) in infrastructure spending and higher defence outlays.
While reforms could tackle labour and energy challenges, Germany remains exposed to global trade risks and structural inefficiencies.

“After years of economic underperformance, we have turned notably more optimistic on Germany’s economic outlook,” said Niklas Garnadt and Jari Stehn, economists at Goldman Sachs. They added that near-term policy efforts will likely focus on executing the fiscal package efficiently, including fast-tracking planning and permitting processes to prevent investment delays.

The fiscal expansion could also open the door to structural reforms tackling long-standing issues such as labour shortages, high energy costs, and sluggish productivity. As in the early 2000s, these measures could transform Germany into a renewed growth engine, Goldman Sachs said.

Nonetheless, challenges persist. Germany’s dependence on global trade makes it vulnerable to protectionist trends and slowing world commerce, while its reliance on traditional industries, elevated energy prices, bureaucratic inefficiencies, and skilled labour shortages continue to weigh on potential growth.

Goldman Sachs concluded that the Merz administration now has ‘a window of opportunity to build on this improved macro picture with reforms that ensure a lasting improvement in Germany’s economic performance.’

Fibre2Fashion News Desk (SG)

British jewelry brand Astrid & Miyu is strengthening its foothold in the United States with the launch of a new store on New York City’s Madison Avenue opening Monday.

The new 1134 Madison Avenue boutique follows Astrid & Miyu’s signature London aesthetic — inviting and inclusive — designed as a space for self-expression and connection. Customers can explore in-house jewelry collections, personalize their pieces, and experience the brand’s signature piercings, tattoo and welding services in an intimate, Instagram-worthy setting.

“Opening our second U.S. location on Madison Avenue feels like a natural expansion for us. We’ve always been passionate about creating beautiful spaces that go beyond jewelry — places where our community can come together, express themselves, and feel at home,” said Connie Nam, founder of Astrid & Miyu. “New York has embraced us in such a remarkable way, and we’re so excited to continue growing with our customers here.” 

Following the success of its U.S. debut in the West Village, the expansion marks a major milestone in the brand’s international growth and ongoing mission to build meaningful communities through experiential retail. 

Looking ahead, the brand plans to expand further across the U.S., with its first Los Angeles location set to open early next year.

Founded in 2012, Astrid & Miyu began in a Notting Hill flat with the goal of reimagining how people experience jewelry. Over the past decade, the London-based brand has become a global favorite for its stackable, minimalist designs and purpose-driven ethos.