YSE Beauty secures $15 million series A funding

YSE Beauty, the skincare brand founded by entrepreneur Molly Sims, has closed a $15 million Series A funding round.

The funding, led by Silas Capital, with participation from L Catterton and existing investors Willow Growth Partners and Halogen Ventures, will be used to support YSE Beauty’s national expansion across all U.S. Sephora locations and to accelerate growth on its direct-to-consumer e-commerce platform.

“Molly’s approachable, yet authoritative voice has been a key driver in building the loyal and engaged community supporting the incredible momentum for YSE Beauty,” said Brian Thorne, partner at Silas Capital. 

“Leveraging her insider network of dermatologists, estheticians, and makeup artists, she has curated a lineup of multi-functional skincare-meets-makeup essentials that cater to an underserved Gen X customer that demands results-driven beauty. We’re thrilled to partner with Molly for this next chapter, supporting both the brand’s impressive e-commerce momentum, as well as its quickly scaling wholesale expansion with Sephora.”

Founded in 2023, YSE Beauty targets women aged 35 and older seeking simplified, effective skincare solutions. The brand was inspired by Sims’ personal experience with hyperpigmentation and her desire to address what she saw as a gap in the market for clinically backed products designed for mature skin.

In 2025, YSE Beauty reported 120 percent revenue growth and expects to deliver more than 80 percent growth in 2026. The company anticipates more than doubling its Sephora business while continuing to scale e-commerce, bringing projected revenue to nearly $30 million next year.

“There is so much synergy between our brand, the brands in the Silas portfolio and L Catterton’s deep strategic knowledge of the category. Both firms deeply understand the kind of women we speak to… what she wears, what she values and how she moves through the world. It feels like a true alignment in vision and audience, making it the perfect fit,” added Sims.

“This partnership isn’t just strategic – it’s a shared philosophy and a mutual understanding of what’s going to fuel us and where we want to take the brand next.”