Business
Why AI is being trained in rural India
Priti GuptaTechnology Reporter, Mumbai
NextWealthVirudhunagar, a town in southeastern India, can boast temples that date back thousands of years.
But not far from those ancient sites, people are working on the latest tech – artificial intelligence.
One of those is Mohan Kumar.
“My role is in AI annotation. I collect data from various sources, label it, and train AI models so they can recognize and predict objects. Over time, the models become semi-supervised and can make decisions on their own,” he says.
India has long been a centre for outsourced IT support, with cities like Bangalore or Chennai being traditional hubs for such work.
But in recent years firms have been moving that work into much more remote areas, where costs for staff and space are lower.
The trend is know as cloud farming, and AI has given it another boost with numerous towns, like Virudhunagar, hosting firms working on AI.
So does Mr Kumar think he is missing out, by not being in a big city?
“Professionally, there is no real difference. Whether in small towns or metros, we work with the same global clients from the US and Europe, and the training and skills required are the same,” says Mr Kumar.
Mohan KumarMr Kumar works for Desicrew. Founded in 2005 it was a pioneer in cloud farming.
“We realised that instead of forcing people to migrate to cities in search of jobs, we could bring jobs to where people already live,” says Mannivannan J K, the chief executive of Desicrew .
“For too long, opportunities have been concentrated in cities, leaving rural youth behind. Our mission has always been to create world-class careers closer to home, while proving that quality work can be delivered from anywhere.”
Desicrew does all sorts of outsourced work including software testing for start-up firms, building datasets to train AI, and moderating content.
At the moment 30 to 40% of its work is AI related, “but very soon, it will grow to 75 to 100%,” says Mr J K.
Much of that work is transcription – turning audio to text.
“Machines understand text far better,” he explains.
“For AI to work naturally, machines must be trained to understand variations in how people speak. That’s why transcription is such a crucial step, it forms the foundation for machines to comprehend and respond across languages, dialects, and contexts.”
Doing such work in a smaller town is not a disadvantage, Mr J K says.
“People often assume rural means underdeveloped, but our centres mirror urban IT hubs in every way – secure data access, reliable connectivity, and uninterrupted power. The only difference is geography. “
Around 70% of his workforce are women: “For many, this is their first salaried job, and the impact on their families is transformative – from financial security to education for their children,” says Mr J K.
NextWealthFounded in 2008, NextWealth was also an early mover in cloud farming.
Headquartered in Bangalore, it employs 5,000 staff in 11 offices in smaller towns across India.
“Sixty percent of India’s graduates come from small towns, but most IT companies hire only from the metros. That leaves behind a huge untapped pool of smart, first-generation graduates,” says Mythily Ramesh, co-founder and managing director of NextWealth.
“Many of these students are first-generation graduates. Their parents are farmers, weavers, tailors, policemen – families who take loans to fund their education,” she says.
NextWealth started with outsourced work from the back offices of big companies, but five years ago moved into artificial intelligence.
“The world’s most advanced algorithms are being trained and validated in India’s small towns,” says Ms Ramesh.
Around 70% of its work comes from the US.
“Every AI model, from a ChatGPT-like system to facial recognition, needs vast amounts of human-labelled data. That is the backbone of cloud-farming jobs.”
She thinks there is plenty more work to come.
“In the next 3–5 years, AI and GenAI will create close to 100 million jobs in training, validation, and real-time handling. India’s small towns can be the backbone of this workforce.”
She is hopeful that India can remain a hub for such work.
“Countries like the Philippines may catch up, but India’s scale and early start in AI sourcing gives us a five to seven-year advantage. We must leverage it before the gap narrows,” she says.
KS Viswanathan is a technology advisor, and formerly worked at India’s National Association of Software and Service Companies, the trade association for outsourcing firms.
“Silicon Valley may be building the AI engines, but the day-to-day work that keeps those engines reliable increasingly comes from India’s cloud farming industry,” he says.
“We are truly at a tipping point. If cloud farming continues to scale, small-town India could well become the world’s largest hub for AI operations, just as it became the hub for IT services two decades ago.”
But success is not guaranteed.
While Next Wealth and Desicrew both say they have access to reliable and secure internet connections, Mr Viswanathan says that is not always the case in India’s smaller towns.
“Reliable high-speed internet and secure data centres are not always at par with metros, which makes data protection a constant concern.”
Even if good connections are in place, work needs to be done to reassure clients.
“The bigger challenge is the perception rather than a technical one. International clients often assume small towns cannot meet data security standards, even when the systems are robust. Trust has to be earned through delivery.”
Back at NextWealth, Dhanalakshmi Vijay “fine-tunes” AI. For example, if it confuses two similar looking items, like a blue denim jacket and a navy shirt, she will correct the model.
“These corrections are then fed back into the system, fine-tuning the model so that the next time it sees a similar case, it performs better. Over time, the AI model builds up experience, just like updating software with regular patches to make it more accurate and reliable,” says Ms Vijay.
Such work has an effect in the real world.
“It’s me and team who indirectly train the AI models to make your online shopping experience easy and hassle free,” she says.
Business
Iran oil attacks trigger 35% gas price spike – and fears of interest rate rises
Britain is to “step up” defensive support for Gulf states after Iran attacked energy sites across the region in a “serious escalation” of the war that could push up inflation and interest rates.
The price of Brent crude climbed as high as $119 a barrel and European gas prices briefly surged by 35 per cent after Iran pounded Qatar’s Ras Laffan energy hub and other Middle Eastern oil and gas infrastructure with missiles.
Interest rates were held at 3.75 per cent instead of the previously expected cut, as the Bank of England warned that the war could push inflation as high as 3.5 per cent by July on the back of rising energy bills, and that rates could rise – creating misery for homeowners.
It came as:
- US defence secretary Pete Hegseth said “ungrateful” European allies should be thanking Donald Trump for the war
- Trump claimed he was unaware of Israel’s strike on Iran’s South Pars gas field
- Oman called the US/Israel attacks a “grave miscalculation”
- Europe’s biggest airlines warned of higher fares
Iran’s attacks were in retaliation to an Israeli strike on the vital South Pars gas field, which drew condemnation from the Gulf states as well as Tehran. It was the first attack of the war so far on an energy production facility. Tehran fired missiles at multiple energy sites across the Gulf, including a Saudi oil refinery, Qatari gas facilities and two more oil refineries in Kuwait.
While Sir Keir Starmer and Emmanuel Macron called for de-escalation, President Trump threatened to “massively blow up” the South Pars facility if Iran did not halt its retaliatory attacks, repeating his claim that US forces had “obliterated” Iran’s navy and military, adding that the war was “substantially ahead of schedule”. He denied that plans were being made to send more American troops to the region.
John Healey, the UK defence secretary, said Tehran’s tit-for-tat responses threatened to further destabilise the region and Europe’s economies. He called them a “serious escalation”, adding: “They further destabilise the region and we will step up the defensive support that we can offer to those Gulf states.”
British forces are already deployed to the Middle East, with RAF jets flying defensive sorties against Iranian drones across the Gulf and British air defence systems protecting critical infrastructure in Saudi Arabia. UK military planners have also joined US Central Command to help formulate proposals for opening the Strait of Hormuz, a critical trade route for the world’s oil and gas.But there were signs of growing frustration towards Washington’s war aims in the Gulf states, with Oman’s foreign minister claiming that the conflict was President Trump’s “greatest miscalculation”.
In the most scathing attack on Washington’s foreign policy yet by a Gulf state, Badr Albusaidi said “this is not America’s war” and criticised Mr Trump for supporting Israel. Writing in The Economist, he called on American allies to help extricate it from the conflict, which has continued for a third week despite failing to achieve the US and Israel’s stated aim of instigating regime change in Tehran or stopping its nuclear programme.
Meanwhile, the Bank of England has warned that it may have to put up interest rates if the war continues to drive up inflation and unemployment. Its governor, Andrew Bailey, said the impact was already being felt by consumers as petrol prices surge and that he is “ready to act as necessary to ensure inflation remains on track to meet the 2 per cent target”. That would pave the way for a rate hike as early as the end of April.
Bets on the financial markets suggest a 50/50 chance that Britain will face higher interest rates from next month – and the possibility of two more rises by the end of the year.
Danni Hewson, head of financial analysis at AJ Bell, said: “Markets are now pricing in an almost 50 per cent chance that April’s meeting will see rates rise to 4 per cent with the potential for two additional rate hikes by the end of the year. But no one has a crystal ball. No one knows how long the conflict will last or the amount of damage that could be inflicted on crucial energy infrastructure by the time it ends.”
Business
Stock market today (March 20, 2026): Nifty50 opens above 23,200; BSE Sensex up over 700 points – The Times of India
Stock market today: Benchmark indices Nifty50 and BSE Sensex opened in green on Friday after a big selloff on Thursday that saw markets tank over 3%. While Nifty50 opened above 23,200, BSE Sensex rose over 700 points, just shy of 75,000. At 9:16 AM, Nifty50 was trading at 23,229.15, up 227 points or 0.99%. BSE Sensex was at 74,945.45, up 738 points or 0.99%.Dr. VK Vijayakumar, Chief Investment Strategist, Geojit Investments Limited says, “Market has been oscillating between some hope and fear during the last four days. The gains which Nifty accumulated in the previous three days have been completely wiped out with the 775 point loss yesterday. This oscillation between hope and fear is likely to continue in the near-term.Today there is potential for the market to move up since hope of de-escalation is back. Israel PM’s remarks yesterday indicate that there won’t be further attacks on Iran’s oil and gas infrastructure. This has cooled the Brent crude to $ 106 from the peak of $118 yesterday. The HDFC issue impacted Nifty Bank significantly yesterday and it also contributed to the crash in Nifty. This is likely to be a storm in a tea cup. Even though the uncertainty continues, the market construct is ripe for a bounce back today. Beaten down financials and autos are set for a bounce back.”Indian equity markets tumbled sharply on Thursday, breaking a three-day gaining streak, as escalating tensions in West Asia sparked a global risk-off sentiment. Analysts said the market is entering a phase of heightened vulnerability, with investor confidence increasingly influenced by fast-moving geopolitical developments and a surge in crude oil prices.Asian markets opened higher on Friday after US equities recovered from their intraday lows and oil prices eased. However, Wall Street had closed lower on Thursday, dragged down by declines in Micron Technology and Tesla, as rising oil prices stoked inflation worries and dampened expectations of future interest rate cuts.Gold prices edged up on Friday but were still set for a third straight weekly decline, pressured by a strong dollar and the US Federal Reserve’s hawkish stance, which has reduced hopes of near-term monetary easing. Oil prices, meanwhile, fell on Friday after major European countries and Japan signalled their willingness to support measures to ensure safe passage for vessels through the Strait of Hormuz, while the US outlined steps to boost supply.Foreign portfolio investors remained net sellers, offloading equities worth Rs 7,558 crore on Thursday, while domestic institutional investors provided some support, purchasing shares worth Rs 3,864 crore.(Disclaimer: Recommendations and views on the stock market, other asset classes or personal finance management tips given by experts are their own. These opinions do not represent the views of The Times of India)
Business
Iran oil attacks trigger 35% gas price spike – and fears of interest rate rises
Britain is to “step up” defensive support for Gulf states after Iran attacked energy sites across the region in a “serious escalation” of the war that could push up inflation and interest rates.
The price of Brent crude climbed as high as $119 a barrel and European gas prices briefly surged by 35 per cent after Iran pounded Qatar’s Ras Laffan energy hub and other Middle Eastern oil and gas infrastructure with missiles.
Interest rates were held at 3.75 per cent instead of the previously expected cut, as the Bank of England warned that the war could push inflation as high as 3.5 per cent by July on the back of rising energy bills, and that rates could rise – creating misery for homeowners.
It came as:
- US defence secretary Pete Hegseth said “ungrateful” European allies should be thanking Donald Trump for the war
- Trump claimed he was unaware of Israel’s strike on Iran’s South Pars gas field
- Oman called the US/Israel attacks a “grave miscalculation”
- Europe’s biggest airlines warned of higher fares
Iran’s attacks were in retaliation to an Israeli strike on the vital South Pars gas field, which drew condemnation from the Gulf states as well as Tehran. It was the first attack of the war so far on an energy production facility. Tehran fired missiles at multiple energy sites across the Gulf, including a Saudi oil refinery, Qatari gas facilities and two more oil refineries in Kuwait.
While Sir Keir Starmer and Emmanuel Macron called for de-escalation, President Trump threatened to “massively blow up” the South Pars facility if Iran did not halt its retaliatory attacks, repeating his claim that US forces had “obliterated” Iran’s navy and military, adding that the war was “substantially ahead of schedule”. He denied that plans were being made to send more American troops to the region.
John Healey, the UK defence secretary, said Tehran’s tit-for-tat responses threatened to further destabilise the region and Europe’s economies. He called them a “serious escalation”, adding: “They further destabilise the region and we will step up the defensive support that we can offer to those Gulf states.”
British forces are already deployed to the Middle East, with RAF jets flying defensive sorties against Iranian drones across the Gulf and British air defence systems protecting critical infrastructure in Saudi Arabia. UK military planners have also joined US Central Command to help formulate proposals for opening the Strait of Hormuz, a critical trade route for the world’s oil and gas.But there were signs of growing frustration towards Washington’s war aims in the Gulf states, with Oman’s foreign minister claiming that the conflict was President Trump’s “greatest miscalculation”.
In the most scathing attack on Washington’s foreign policy yet by a Gulf state, Badr Albusaidi said “this is not America’s war” and criticised Mr Trump for supporting Israel. Writing in The Economist, he called on American allies to help extricate it from the conflict, which has continued for a third week despite failing to achieve the US and Israel’s stated aim of instigating regime change in Tehran or stopping its nuclear programme.
Meanwhile, the Bank of England has warned that it may have to put up interest rates if the war continues to drive up inflation and unemployment. Its governor, Andrew Bailey, said the impact was already being felt by consumers as petrol prices surge and that he is “ready to act as necessary to ensure inflation remains on track to meet the 2 per cent target”. That would pave the way for a rate hike as early as the end of April.
Bets on the financial markets suggest a 50/50 chance that Britain will face higher interest rates from next month – and the possibility of two more rises by the end of the year.
Danni Hewson, head of financial analysis at AJ Bell, said: “Markets are now pricing in an almost 50 per cent chance that April’s meeting will see rates rise to 4 per cent with the potential for two additional rate hikes by the end of the year. But no one has a crystal ball. No one knows how long the conflict will last or the amount of damage that could be inflicted on crucial energy infrastructure by the time it ends.”
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