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Customers sue over ’embarrassing’ squeaky On Cloud shoes

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Customers sue over ’embarrassing’ squeaky On Cloud shoes


Athletic shoe company On is facing a lawsuit from US customers who claim that its popular sneakers make a “noisy and embarrassing squeak”.

The “CloudTec” sneakers typically cost around $200 (£150) and have holes in the sole designed to make users feel like they are “running on clouds”. Instead, the lawsuit says, they cause issues in daily life – especially for nurses who wear them all day.

“No reasonable consumer would purchase Defendant’s shoes – or pay as much for them as they did – knowing each step creates an audible and noticeable squeak,” the customers allege.

The company, which did not immediately respond to a BBC inquiry, has declined to comment on the allegations.

The class action lawsuit was filed on October 9 in US District Court in Oregon.

The customers say that multiple On sneaker styles are unwearable without “significant DIY modifications”. They accused the company of “deceptive marketing”.

The plaintiffs, who claim they were unable to return the shoes after complaining about the noise, are seeking refunds and other damages.

The Switzerland-based sneaker company could have “fixed the design, and/or offered to fix the shoes or [given] consumers their money back but did none of those things”, the complaint alleges, citing the Cloudmonster and Cloudrunner models, among others.

One customer claimed in the complaint that she was “no longer able to use her shoes as intended due to the embarrassment and annoyance”.

The plaintiffs in their complaint reference social media posts, on TikTok and Reddit, from other frustrated customers who have suggested at-home remedies for the noise – including applying coconut oil to the soles of the shoes.

On, which is backed by the tennis player Roger Federer, reported better-than-expected earnings in August. Its quarterly revenue was boosted by direct-to-consumer sales.

Earlier this year, the company said sales of its Cloudmonster and Cloudsurfer sneaker models contributed “significantly” to its growth.



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Electricity bills targeted in planned shakeup to energy pricing

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Electricity bills targeted in planned shakeup to energy pricing



The war in the Middle East has brought renewed attention to Britain’s vulnerability to energy price shocks.



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Gadkari urges shift to 100% ethanol blending, flags energy security and import risks – The Times of India

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Gadkari urges shift to 100% ethanol blending, flags energy security and import risks – The Times of India


Road transport and highways minister Nitin Gadkari

India should aim for 100 per cent ethanol blending in the near future to strengthen energy self-reliance, road transport and highways minister Nitin Gadkari said on Tuesday. He said that vulnerabilities in oil supplies due to the ongoing crisis in West Asia have made it essential for the country to reduce dependence on imports.Speaking at the Indian Federation of Green Energy’s Green Transport Conclave, Gadkari said, “In the near future, India should aspire to achieve 100 per cent ethanol blending… Today, we are facing an energy crisis due to the war in West Asia, so it is necessary for us to become self-reliant in the energy sector,” as quoted by PTI.India currently allows vehicles to run on E20 petrol, which contains 20 per cent ethanol, with minor engine modifications to avoid corrosion and related issues. In 2023, PM Modi launched petrol blended with 20 per cent ethanol. Countries such as Brazil have already achieved 100 per cent ethanol blending.Gadkari noted that India imports 87 per cent of its oil requirements, adding, “We import fossil fuels worth Rs 22 lakh crore, which is also causing pollution… so we need to work on increasing production of alternative fuel and bio-fuel.”On future energy solutions, he stressed the importance of green hydrogen but pointed out challenges in cost and transport. “Transport of hydrogen fuel is a problem. Also, we need to produce 1 kg of hydrogen at $1 dollar, to make India an exporter of energy,” he said, adding that hydrogen production from waste should be explored.The minister also emphasised the role of a circular economy in generating employment opportunities. While calling for reduced reliance on petrol and diesel vehicles, he clarified, “But we can not force people to stop buying petrol and diesel vehicles.”Addressing concerns about E20 fuel, Gadkari said the petroleum sector is lobbying against the move. He also urged automobile manufacturers to prioritise quality over cost to expand into new markets.Last year, Gadkari dismissed criticism against E20 (ethanol-blended petrol), saying a “paid” social media campaign is being run to “target me politically.” He said Society of Indian Automobile Manufacturers and Automotive Research Association of India have shared their findings on ethanol blending in petrol. He added that India’s ethanol programme has benefited farmers, noting that ethanol made from maize has helped them get better prices and led to gains of Rs 45,000 crore.



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Spike in petrol thefts after Iran war pushed up fuel prices

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Spike in petrol thefts after Iran war pushed up fuel prices



One petrol retailer says he is experiencing about five drive-offs a week at each forecourt, costing him thousands.



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