Fashion
As it refines wholesale strategy, Kitri debuts in Brands at M&S line-up
Published
October 21, 2025
M&S has added contemporary womenswear brand Kitri to its expansive ‘Brands at M&S’ online offer. It features a curated selection of the brand’s hero designs as the retailer “continues to drive style perceptions and broaden appeal”.
A handpicked edit from Kitri’s AW25 collection reflects its “signature balance of playfulness and sophistication, including standout partywear” for the upcoming season, we’re told.
This includes “statement outerwear” in dark chocolate vinyl and faux fur, and a 1920’s-inspired gold lurex fringed dress.
The move onto M&S’s platform represents Kitri’s “refined wholesale strategy, choosing to collaborate with a select group of partners to support sustainable growth and elevate the brand to the next level”.
Brand founder Haeni Kim said: “As part of our wider business strategy, we’ve chosen to partner with a small number of select retailers who can help us grow and reach new audiences. M&S is an iconic British retailer with a loyal customer base and is on an exciting journey with its fashion business. We’ve been impressed by the direction they’ve taken over recent years and feel they are the perfect partner to re-launch our wholesale journey with.”
Its arrival coincides with M&S saying its Womenswear is a “top performing category” within ‘Brands at M&S’, making up 49% of sales in the last 12 months with double digit year-on-year growth coming from growing existing brands and onboarding new partners.
It said the Brands at M&S platform has now grown to over 100 third-party names.
Copyright © 2025 FashionNetwork.com All rights reserved.
By
Reuters
Published
October 21, 2025
Luxury goods giant LVMH is exploring a sale of its 50% stake in Fenty Beauty, which it co-owns with Grammy Award-winning singer and entrepreneur Rihanna, according to four people familiar with the matter.
The company is working with investment bank Evercore on the sale, three of the people said. All four asked not to be identified because the process is confidential.
In 2017, Rihanna, whose full name is Robyn Rihanna Fenty, launched Fenty Beauty with the help of Kendo Brands, LVMH’s in-house beauty incubator. She and LVMH each own half of the company, sources said.
LVMH and Evercore declined to comment. Fenty Beauty and representatives for Rihanna did not immediately return requests for comment.
Fenty Beauty, which generated around $450 million of net sales in 2024, could be valued at somewhere between $1 billion to $2 billion, two of the people said.
Barbados-born Rihanna, who also owns lingerie brand Savage X Fenty, started Fenty Beauty to create a makeup line that works for a wider range of skin tones and types, including Black, Hispanic and Asian women. The products, which include makeup, skincare, haircare and fragrance, are sold in Sephora and on Amazon.
Elf Beauty bought Hailey Bieber’s company Rhode for $1 billion earlier this year.
© Thomson Reuters 2025 All rights reserved.
Published
October 21, 2025
Fruit of the Loom Inc. announced on Tuesday the appointment of Scott Daley to the role of Senior Vice President – Brands, effective November 3.
Daley succeeds Tony Iannuzzi, who is retiring from his role as senior vice president of apparel, after 36 years at the U.S. apparel maker.
In his new role, Daley will oversee brand strategy, execution, and profitability for the Kentucky-based company’s Fruit of the Loom, Vanity Fair Lingerie, Russell Athletic, and Jerzees brands in the U.S. and Canada, as well as Spalding globally.
With some three decades of experience at Reebok, where he held a series of leadership roles culminating in his position as general manager for U.S., Daley’s previous roles at the American sportswear giant included vice president of global footwear, general manager of the running business, and head of basketball products and apparel.
“Over his three decades with the company, Tony has played a pivotal role across various departments and with our customers, vendors, and employees alike. His customer empathy, strong leadership, and business acumen have been pivotal to the company’s success. Scott’s experience will build on Tony’s legacy, and we are excited about the future he will build for our brands,” said Jeff Cohen, CEO.
Earlier this year, Fruit of Loom announced its launch in Uruguay for next year, where it will work with Uruguayan group Lolita to grow in five more Latin American markets.
Copyright © 2025 FashionNetwork.com All rights reserved.
Published
October 21, 2025
The North Face and Danish designer Cecilie Bahnsen have unveiled their second collaboration, following its debut at Bahnsen’s Fall/Winter 2025 runway show during Paris Fashion Week.
Building on the foundation of their first partnership, the collection reimagines The North Face’s alpine icons through Bahnsen’s hyper-feminine couturier style. The latest lineup introduces new fabrics, winter-ready details, and an advanced layering system.
Launching October 30, the seven-piece collection embraces a warmer, richer palette. Highlights include a cinched-waist rework of the down Himalayan Parka, a quilted down skirt inspired by Bahnsen’s signature silhouettes, and an oversized down jacket that merges functionality with Bahnsen’s signature trimmings. Completing the collection are a reinterpreted Denali Fleece Jacket, a refined Wool DotKnit base layer, a crossbody bag inspired by vintage climbing gear, and fresh takes on The North Face’s Verto boots and Traction Mules.
“Icons are not prescribed, they are born. At The North Face, our Icons were born on the edges of the Himalayas and adopted by the streets of New York, London, Paris, or Tokyo. In our second collaboration with Cecilie Bahnsen, we’ve looked at icons of the past and present through her lens. Together, we’ve explored the edges of our brand through silhouette, materialization, and technique all while honoring both brands’ DNA,” explained North Face’s design director, David Whetstone.
The collection launches with a campaign shot by Ellen Fedors along the coastlines of Mølle and Kullaberg in Sweden. Styled by Emelie Johansson, the imagery captures The North Face athletes — including trail runner Ida-Sophie Hegemann and boulderer Melina Costanza — alongside models navigating the dramatic Scandinavian landscape.
“The campaign is about wanderlust and authenticity, about finding strength in landscapes that feel both intimate and infinite,” added Bahnsen. “It was important to me that the women in the images, whether athletes or models, embody a sense of determination, but also ease. That balance feels true to how I design, and to how these pieces should live in the world.”
Copyright © 2025 FashionNetwork.com All rights reserved.
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