Fashion
Go Outdoors reports a return to profits as margins rise
Published
October 31, 2025
JD Sports-owned Go Outdoors has filed its latest accounts and they show that the company returned to profit in the year to 1 February.
The company, which operates stores and websites under its own name as well as Go Outdoors Express, Taylor’s and Fishing Republic, said that it made a profit before tax this time of £9.7 million compared to a loss before tax of £1.5 million a year earlier.
That was despite the company’s turnover having fallen year on year by 1%, although that wasn’t quite such a problem as it sounded. The previous year had been 53 weeks so with the latest one being only 52 weeks, a 1% fall in its revenue actually looks quite good.
Revenue when taken as a 52-week comparison managed to rise year on year, driven by an increase in net space across the store estate. Store numbers actually rose to 126 from 99. And as well as opening new stores, it relocated another to make it the largest outdoor store in Europe. That store’s in York and last month the company said that a year on from its debut, this award-winning location had become the brand’s best-performing flagship while also acting as a hub for the people of York, hosting community events and product launches.
Back with those results, the company’s underlying gross margins were strong and were the main reason for the business’s return to profitability. They increased healthily to 45.7% from 41% due to the better management of inventory, while sea freight costs were much improved.
But not all of its figures were positive as it said it saw a contraction in online sales during the period. Although they’re above pre-pandemic levels, they’ve been partially offset by the positive sales performance within physical stores.
That said, overall the period saw strong demand for the company’s product range as consumers embraced the benefits of spending time outdoors.
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Published
October 31, 2025
Urban Outfitters has unveiled a new store concept and retail environment that reimagines its in-store experience with a brighter, more modern, and flexible approach.
Following its debut in Houston, Texas, and a subsequent opening in Glendale, California, the refreshed format reflects the brand’s customer-first philosophy through curated assortments, localized design, and a strong focus on Gen-Z’s favorite styles and brands.
Urban Outfitters plans to open three of its redesigned stores by the end of 2025, with seven additional locations set to follow across the United States in 2026. Each store is tailored to its market, incorporating community nuances and shopping behaviors.
“Our goal is to be the go-to brand and destination for the categories and brands that define our customer’s style, and a source of inspiration through our creativity,” said Shea Jensen, president of Urban Outfitters.
“This new format gives us the freedom to shape our stores around our customers, their lifestyle, and the moments that matter most to them.”
The rollout also reflects Urban Outfitters’ evolving retail strategy, which blends street-level locations like Houston with key mall destinations such as Glendale, noting that 72% of Gen Z consumers still shop in malls.
Each store’s layout and assortment are guided by customer data and local preferences. In Houston, the merchandise mix emphasizes dresses, denim, and accessories that tap into Gen Z’s love of personalization, including handbags, scarves, charms, and bangles. In Glendale, a refreshed men’s strategy takes center stage, expanding into a more complete wardrobe of graphic tees, hoodies, pants, and signature brands, paired with improved wayfinding and in-store navigation.
“Our approach to men’s is about delivering a complete, modern wardrobe that balances trend essentials with the best of brands,” added Bijon Javadzadeh, general manager of merchandising at Urban Outfitters. “We’re evolving with our customer to offer pieces inspired by the culture, communities and moments shaping their style.”
The new store format also introduces elevated beauty sections, expanded footprints for best-selling in-house labels such as BDG Denim, Out From Under, and Standard Cloth, as well as modular fixtures that allow rapid adaptation to seasonal shifts and emerging trends. Fitting rooms have been redesigned with brighter lighting and more space, while warm materials, rich textures, and immersive visual displays enhance the overall shopping experience.
Copyright © 2025 FashionNetwork.com All rights reserved.
A study in presence and character, this season, athletic codes are retold through elegant tailoring as Wales Bonner reconceptualizes adidas’ signature DNA. From blousons and jackets to tracksuits and jerseys, each apparel piece is both considered and expressive. Turning to accessories, and drawing on adidas’ timeless codes, a duo of leather bowling bags take center stage – transforming historical sporting aesthetics into sculptural forms.
Adidas Originals and Wales Bonner’s Fall/Winter 2025 collection blends sporting heritage with cultural craftsmanship through refined tailoring and expressive design.
The line features elegant apparel, sculptural leather bags, and reimagined classics like the WB Karintha Lo in satin.
The campaign, shot by Chris Rhodes, captures authentic, individual character and creative spirit.
Continuing to advance the collaboration’s established design language, the instantly iconic WB Karintha Lo returns for its third iteration in satin further stretching the possibilities of what an adidas shoe can be and do. Essential in suede, exquisite in sequin, and now shining in satin, the journey of the Karintha continues to unfold.
The Fall/Winter 2025 footwear support cast also plays host to a number of reimagined Trefoil classics – including the WB Japan presented in a lavender tone. A leftfield choice, until you consider that the calming soft purple hue has historically been associated with serenity and purity. The WB Superstar grounds the collaboration back into iconic sports heritage through a crafted perspective, while the WB Adilette is elevated by a considered human touch.
A study in presence and character, the collection is accompanied by a campaign shot by Chris Rhodes and starring an eclectic ensemble of characters. Championing a new wave of counter-cultural energy, the portraits deftly weave together personal narratives from Gene Gallagher, Alva Claire, Shim Mheuka, and Bebe Parnell. Authentic, raw, and undeniably individual, every image brings new meaning into each piece in the collection.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (MS)
Published
October 31, 2025
Public Desire has unveiled a full rebrand to mark the footwear label’s 10-year anniversary, “signalling a bold new chapter for the brand”.
And comprehensive it certainly is, with a make-over including new logo, website, visual identity and tone of voice, adding up to “an elevated aesthetic… and renewed focus on footwear innovation”.
“Born in the UK and worn worldwide,” Public Desire said its rebrand reflects the “evolution into an elevated, fashion-first brand built on confidence, creativity, and culture”.
It’s headlined by a refreshed identity that “celebrates modern femininity, bold, magnetic, and unapologetic, while staying true to its accessible-luxury roots”.
Public Desire marketing director Emily Frazer added: “Our rebrand reflects the woman we design for: confident, magnetic, and unapologetic. Every silhouette, stitch, and step is ‘Designed to Be Desired’.”
Its campaigns include ‘Decade of Desire’ and ‘Drive Your Desire’: the former looking back at a decade of “standout collections, celebrity moments, and trend-defining design that shaped the brand’s global influence”.
These include international celebs such as Beyoncé, Kylie Jenner, and Bella Hadid, while landmark collaborations, included Hailey Baldwin (2016) and Alabama Barker (2022), “marking key moments in the brand’s journey from breakout e-commerce success to global influence”.
Meanwhile, the latter looks ahead to introduce the next chapter, “a fashion-first campaign that celebrates confidence, energy, and self-expression, propelling Public Desire into a new era of modern femininity and elevated design”.
Copyright © 2025 FashionNetwork.com All rights reserved.
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