Fashion
Public Desire in major rebrand for ‘bold new chapter’
Published
October 31, 2025
Public Desire has unveiled a full rebrand to mark the footwear label’s 10-year anniversary, “signalling a bold new chapter for the brand”.
And comprehensive it certainly is, with a make-over including new logo, website, visual identity and tone of voice, adding up to “an elevated aesthetic… and renewed focus on footwear innovation”.
“Born in the UK and worn worldwide,” Public Desire said its rebrand reflects the “evolution into an elevated, fashion-first brand built on confidence, creativity, and culture”.
It’s headlined by a refreshed identity that “celebrates modern femininity, bold, magnetic, and unapologetic, while staying true to its accessible-luxury roots”.
Public Desire marketing director Emily Frazer added: “Our rebrand reflects the woman we design for: confident, magnetic, and unapologetic. Every silhouette, stitch, and step is ‘Designed to Be Desired’.”
Its campaigns include ‘Decade of Desire’ and ‘Drive Your Desire’: the former looking back at a decade of “standout collections, celebrity moments, and trend-defining design that shaped the brand’s global influence”.
These include international celebs such as Beyoncé, Kylie Jenner, and Bella Hadid, while landmark collaborations, included Hailey Baldwin (2016) and Alabama Barker (2022), “marking key moments in the brand’s journey from breakout e-commerce success to global influence”.
Meanwhile, the latter looks ahead to introduce the next chapter, “a fashion-first campaign that celebrates confidence, energy, and self-expression, propelling Public Desire into a new era of modern femininity and elevated design”.
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Fashion
France’s LVMH posts $96.96 bn 2025 revenue as currency headwinds weigh
Profit from recurring operations stood at €17.8 billion, translating into an operating margin of 22 per cent, which was affected by unfavourable currency movements. Net profit attributable to the group declined 13 per cent to €10.9 billion, while operating free cash flow rose 8 per cent to €11.3 billion. Net financial debt fell sharply by 26 per cent to €6.9 billion, underscoring strong cash discipline.
French luxury group LVMH has reported €80.8 billion (~$96.96 billion) revenue in 2025, down 5 per cent reported and 1 per cent organically, amid currency headwinds.
Profit from recurring operations reached €17.8 billion, while net profit fell 13 per cent.
Performance stabilised in H2 and Q4, supported by US demand and strong cash generation, reinforcing confidence for 2026.
Region-wise, sales in Europe declined in the second half of the year, while the United States recorded growth, supported by solid local demand. Japan saw a decline compared with 2024, when tourist spending had been boosted by a much weaker yen. In contrast, Asia excluding Japan showed a ‘noticeable improvement’ compared with 2024, returning to growth in the second half, LVMH said in a press release.
Despite the full-year decline, performance improved in the second half, with organic revenue growth of 1 per cent, reflecting better trends across business groups after the slowdown seen since 2023. Fourth-quarter organic revenue growth also came in at 1 per cent, in line with the third quarter, signalling stabilisation towards year-end.
In Fashion & Leather Goods, revenue declined YoY in 2025, although LVMH reported an improvement in the second half, supported by local customers after 2024 had benefited from tourist-led demand, particularly in Japan. Profit from recurring operations fell 13 per cent, largely due to currency effects, while the division maintained a very high operating margin of 35 per cent. The group highlighted Louis Vuitton’s product and experiential strength, including The Louis in Shanghai, alongside strong brand momentum driven by fashion shows, and new store concepts. Dior’s creative reset, major store openings, and renewed creative leadership at Celine, Loewe, Givenchy and Fendi were also cited as contributing to fresh energy across the portfolio.
“Once again in 2025, LVMH demonstrated its solidity and effective strategy upheld by its highly engaged teams. The Group was buoyed by the loyalty and growing demand shown by our local customers. This momentum was once again underpinned by the powerful desirability of our brands, which embody creative passion and the pursuit of the utmost quality, and by our ambition of offering our customers extraordinary stores and cultural experiences, as demonstrated by The Louis in Shanghai, and our House of Dior stores in a number of cities around the world,” said Bernard Arnault, chairman and CEO of LVMH.
“In 2026, in an environment that remains uncertain, our Maisons’ ability to inspire dreams—coupled with the highest levels of vigilance with regard to cost management, and our environmental and social commitments—will once again be a decisive asset underscoring our leadership position in the luxury goods market. We will remain true to our entrepreneurial tradition as a forward-looking family group focused on sustainable creativity in high-quality products, exceptional spaces and the long-term future of our outstanding craftsmanship,” added Arnault.
Selective Retailing delivered 4 per cent organic revenue growth and a 28 per cent rise in profit from recurring operations, lifting operating margin by 2 percentage points to 9.7 per cent. DFS showed stabilisation, with streamlining measures improving profitability despite weak international conditions. In January 2026, LVMH signed an agreement with China Tourism Group Duty Free to acquire DFS’ business in Greater China, including the Gallerias in Hong Kong and Macao.
LVMH also reported progress under its Life 360 environmental programme, accelerating circular design initiatives. Forty-one per cent of materials used for products and packaging were sourced through recycling processes, up 8 per cent versus 2024. The proportion of certified raw materials increased further, with cotton at 84 per cent and wool at 76 per cent.
Looking ahead, LVMH said it remains confident for 2026, despite continued geopolitical and macroeconomic uncertainty. The group will continue to focus on brand development, innovation, disciplined cost management and long-term sustainability, aiming to further strengthen its global leadership position in luxury goods.
Fibre2Fashion News Desk (SG)
Fashion
Japan imports $4.2 bn trousers in Jan-Nov; China tops with low prices
China remained Japan’s largest supplier, accounting for imports valued at $*.*** billion and ***.*** million units during the period. This represented more than two-fifths of total import volumes, underscoring China’s continued dominance in mass-market sourcing. However, the average unit price of Chinese trousers and shorts stood at $*.**, well below Japan’s overall average, highlighting China’s strong cost competitiveness. Compared with earlier years, China’s unit prices have steadily softened from $*.** in **** and $*.** in ****, indicating sustained pricing pressure amid intense competition and a buyer focus on affordability, according to *fashion.com/market-intelligence/texpro-textile-and-apparel/” target=”_blank”>sourcing intelligence tool TexPro.
Imports from Bangladesh were worth $***.*** million during January–November ****. Shipments totalled **.*** million units, with an average price of $*.** per unit, the lowest among the three leading Asian suppliers. Bangladesh’s pricing has declined notably from $*.** per unit in **** and $*.** in ****, suggesting aggressive pricing strategies to defend and expand market share in Japan’s highly competitive import landscape.
Fashion
Renewable energy uptake grows, but textile decarbonisation lags
Despite rising renewable installations, global textile decarbonisation remains slow and uneven.
Coal-heavy thermal processes, especially in large tier-2 facilities, continue to dominate emissions, while renewables still form a small share of total energy use.
Progress hinges on accelerating coal exit, electrification, and targeted action in high-impact facilities.
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