Fashion
Germany’s Adidas achieves highest-ever quarterly sales in Q3 2025
The strong Q3 performance was powered by double-digit increases across all key regions and categories. Footwear revenues rose 11 per cent, led by significant gains in Running, Football, Training, and Specialist Sports.
Germany’s Adidas has reported record revenue of €6.63 billion (~$7.69 billion) in Q3 2025, the highest in its history, as brand sales rose 12 per cent on a currency-neutral basis.
Growth was broad-based across all regions and categories, with footwear and apparel driving strong gains.
Despite currency and tariff headwinds, profitability improved, with operating profit rising 23 per cent.
Apparel sales surged 16 per cent, fuelled by momentum in Originals, Football, and Running, supported by differentiated and locally relevant collections. Accessories posted a 1 per cent increase.
Performance categories grew 17 per cent, led by strong traction in Running and Football. The brand’s lifestyle business also expanded by 10 per cent, driven by enduring demand for its Terrace franchises, collaborations with Wales Bonner, Oasis, Edison Chen, and market-specific activations, Adidas said in a press release.
Region-wise, revenues for the Adidas brand grew 12 per cent in Europe, 10 per cent in Greater China, 13 per cent in Emerging Markets, 21 per cent in Latin America, 11 per cent in Japan/South Korea, and 8 per cent in North America. Growth was consistent across all channels, with wholesale sales up 10 per cent, own retail up 13 per cent, and e-commerce surging 15 per cent—building on more than 25 per cent growth in the same quarter last year.
Adidas improved its gross margin by 0.5 percentage points to 51.8 per cent, supported by lower product and freight costs, a favourable business mix, and strong sell-throughs that offset the impact of adverse currency movements and higher US tariffs. Operating profit climbed 23 per cent to €736 million, delivering an operating margin of 11.1 per cent compared to 9.3 per cent a year ago.
Net income from continuing operations rose 3 per cent to €482 million, despite hyperinflation-related effects that weighed on the financial result. Marketing and point-of-sale expenses increased 10 per cent to €798 million, reflecting continued investments in global campaigns and new partnerships such as Liverpool FC and the future Audi Formula 1 team.
“I am extremely proud of what our teams achieved in the third quarter with actually record revenues. Twelve per cent growth for the adidas brand leading to total revenue of €6.63 billion is the highest we have ever achieved as a company in a quarter. I am especially happy to see that our performance business is growing strongly across categories and in all regions,” said Bjorn Gulden CEO at Adidas. “2025 is already a success for us. Fourteen per cent growth for the Adidas brand year-to-date and an EBIT margin above 10 per cent proves how strong our brand is. Empowering our local markets to win their consumers is the right strategy for global success.”
In the first nine months (9M) of 2025, Adidas brand revenues grew 14 per cent on a currency-neutral basis, or more than €2.2 billion in absolute terms, despite the absence of Yeezy revenues which had contributed over €550 million in 2024. In euro terms, sales reached €18.74 billion, up 6 per cent year-over-year (YoY).
Footwear and apparel sales each rose 14 per cent in 9M, driven by strong gains in Originals, Sportswear, Running, and Training. Double-digit growth was recorded across all regions—Europe (+11 per cent), North America (+12 per cent), Greater China (+12 per cent), Latin America (+24 per cent), Emerging Markets (+17 per cent), and Japan/South Korea (+14 per cent).
The gross margin improved 0.8 percentage points to 51.9 per cent, while operating profit surged 48 per cent to €1.89 billion, representing an operating margin of 10.1 per cent. Net income climbed 52 per cent to €1.29 billion, highlighting the brand’s strong recovery and efficiency gains across its operations.
Inventories increased 21 per cent YoY to €5.47 billion, reflecting support for planned top-line growth, earlier product purchases for World Cup-related launches, and faster inbound deliveries. Operating working capital rose to €6.18 billion, or 21.9 per cent of sales. Cash and cash equivalents stood at €1.03 billion, while adjusted net borrowings increased to €4.79 billion, leading to a leverage ratio of 1.6x, an improvement from 2.1x last year, added the release.
Moreover, Adidas has raised its full-year 2025 guidance. The company now expects overall revenues to grow by around 9 per cent (previously projected at a high-single-digit rate) and operating profit to reach approximately €2 billion, up from the prior range of €1.7–1.8 billion.
“The focus is now on transitioning well into 2026, which will be another exciting sports year with the Winter Olympics and the biggest Football World Cup ever. Adidas connects sport and street culture, and we see global demand for all these segments continuing to grow. That is why we look positive into the future,” added Gulden.
Fibre2Fashion News Desk (SG)
Fashion
Hainan free trade port crosses $11.6 bn trade in 100 days
Official data showed that 186 transactions were completed under the zero-tariff policy, covering goods worth nearly ¥1.7 billion (~$236 million), reflecting a 1.46-fold rise compared to the previous year. The policy also resulted in duty exemptions totalling ¥271 million (~$37.6 million).
The figures were released at a press conference held ahead of the 100-day milestone of the policy’s implementation.
Hainan Free Trade Port recorded trade exceeding ¥80 billion (~$11.6 billion) in its first 100 days of special customs operations, up 32.9 per cent YoY.
A total of 186 zero-tariff transactions were completed, covering goods worth ¥1.7 billion (~$236 million), while duties worth ¥271 million (~$37.6 million) were exempted, reflecting strong early momentum.
Launched on December 18, the island-wide special customs operations aim to facilitate smoother entry of overseas goods, expand the scope of zero-tariff items, and create a more business-friendly trade environment.
Positioned as the world’s largest free trade port by area, Hainan FTP is expected to play a strategic role in advancing China’s trade liberalisation and economic openness.
Fibre2Fashion News Desk (JP)
Fashion
China rolls out tariff cuts on Congo imports from April 1
The measure implements tariff reduction commitments made under the ‘Early Harvest Arrangement of the Agreement on Economic Partnership for Shared Development’ between the two countries.
China will implement preferential tariff rates on selected imports from the Republic of the Congo starting April 1 under the Early Harvest Arrangement of their economic partnership agreement.
The move announced by the Customs Tariff Commission, is aimed at fulfilling tariff reduction commitments, enhancing bilateral trade cooperation and advancing long-term economic ties between the two countries.
The commission said the move is in line with China’s tariff law and reflects the country’s continued efforts to expand opening-up and strengthen trade ties with African partners.
Officials stated that the preferential tariff treatment will help deepen bilateral economic and trade cooperation and support the development of a higher-level community with a shared future between China and the Republic of the Congo.
The Early Harvest Arrangement, signed in November 2025, marked the first such agreement of its kind between China and an African country, paving the way for broader market access and phased tariff reductions.
Fibre2Fashion News Desk (JP)
Fashion
More risk from Iran war to Bangladesh, Pakistan, Sri Lanka: S&P Global
These countries are particularly vulnerable to rising oil prices and potential supply disruptions, it noted in a recent article.
The Iran war poses a greater risk to Bangladesh, Pakistan and Sri Lanka, and to a lesser extent Laos, due to their high dependence on imported energy and limited reserves, S&P Global Ratings said.
These countries are particularly vulnerable to rising oil prices and potential supply disruptions.
All four governments are likely to see significant credit metric deteriorations, if the conflict is prolonged.
In our base case scenario, the war is unlikely to have a material impact on our sovereign ratings on these countries, but a more prolonged price and supply shock in global energy markets could cause more pronounced credit damage.
Pakistan, Sri Lanka, and Bangladesh are showing signs of economic recovery. The three countries have made progress, but sustained high energy prices and potential disruptions to trade and remittances could derail their fragile economies.
S&P Global Ratings believes the higher-income Asia-Pacific (APAC) economies are better placed to weather temporary disruptions to oil and gas supply from the Middle East.
Even where they are highly dependent on imported energy, they generally have more significant oil reserves to meet the shortfall in imports. They also have financial resources to acquire available supply in the spot oil and gas markets to secure needed energy, the rating agency noted.
Lower-income economies in the region do not enjoy such flexibility. The sovereign ratings on some may face pressure if the supply disruption persists longer than our assumptions. Bangladesh, Laos, Pakistan and Sri Lanka are among this group. These economies have one thing in common: a high dependence on imported energy products.
The Middle East war is likely to have a more severe impact on these economies, due to their fuel import bills, and generally weaker fiscal and external reserves to withstand supply shortages and high oil prices.
Among the four sovereigns, Laos is likely to fare better due to the dominance of hydropower in its energy mix.
Bangladesh, with government revenues at only around 9 per cent of gross domestic product, has fewer options to cap electricity and fuel prices through fiscal means.
All four governments are likely to see significant credit metric deteriorations, through inflation and currency channels, if the Middle East conflict is prolonged. However, the impact on the agency’s ratings on these sovereigns may be limited, as the generally low rating levels have already captured a significant share of the risks.
S&P Global Ratings’ base case for the Middle East war assumes that elevated hostilities will persist into early April, with the Strait of Hormuz facing material disruptions.
Fibre2Fashion News Desk (DS)
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