Fashion
Nike regains spotlight at Foot Locker for first time in years
By
Bloomberg
Published
August 18, 2025
Nike Inc.’s sneakers are front and centre at Foot Locker Inc. stores once again as the long-time partners rebuild a relationship that had frayed in recent years.
Foot Locker is positioning Nike’s running shoes in the lead columns of the men’s sections in its stores — in front of rivals such as On, Hoka, Adidas and New Balance for the first time in two years, according to Matthew Boss, an analyst at JPMorgan. Nike had previously been positioned behind all those brands.
“Our recent fieldwork points to Nike product placement returning to pole position,” Boss said in a note to clients.
The two companies are mending ties after Nike heavily pulled back from Foot Locker under its previous chief executive officer in order to prioritise its own stores and online shop. Nike products once accounted for about 75% of Foot Locker’s total purchases, but that number dropped below 60% in 2022. Nike’s strategy hurt Foot Locker’s business for years.
Nike’s current CEO, Elliott Hill, has vowed to work more closely with wholesalers. As part of that push, Foot Locker is working on expanding its Home Court basketball sections developed in tandem with Nike. Foot Locker plans to add the sections to 100 stores around the world by 2026.
Hill is refocusing Nike on its sports products and looking to boost sales of running products around the brand’s Pegasus, Vomero and Structure shoes. Nike had ceded ground to its many competitors in running while it pushed lifestyle sneakers.
In May, Dick’s Sporting Goods Inc. agreed to acquire Foot Locker in a $2.4 billion deal — an agreement that would combine two of the largest sports chains in the US.
Published
December 1, 2025
Textured haircare brand Mielle has launched a new partnership with the National Football League, marking the League’s first collaboration with a textured haircare company.
The campaign aims to support the millions of NFL fans with textured hair—women now make up about half of the NFL’s fanbase—while addressing the unique hair challenges faced by athletes wearing helmets, including dryness, breakage and frizz.
The partnership expands Mielle’s growing footprint in professional sports and is designed to boost representation, access to high-quality care, and product innovation for textured-hair athletes and fans.
“The NFL is excited to have Mielle, a brand that is committed to performance, community, and empowering fans and athletes, lean into the NFL partnership” said Tracie Rodburg, SVP global partnerships, NFL.
“This partnership aligns with the league’s mission to build lasting connections within our communities nationwide and celebrate the self-expression of our players and fans.”
The P&G brand says the collaboration gives Mielle a major platform to showcase the performance of its dermatologist-reviewed, Skin Health Alliance–accredited formulas under real athletic conditions.
“We’re honored to be the first textured hair care partner of the NFL through our partnership with P&G,” said Monique Rodriguez, founder and CEO, Mielle. “For so many of us, football represents family and community. It’s attending cookouts, tailgates, reconnecting with family and friends, and showing up in your favorite team colors. And for millions of fans, that includes twisting, braiding, and caring for your textured hair before kickoff.”
The announcement is accompanied by a social-first campaign, including the viral “Passing the Phone” video moment featuring talents across the league from including players, executives and agents, to players’ families and on-air talent.
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The government’s three-year scorecard backs this up. Since its launch in September ****, ULIP has integrated more than thirty logistics and customs systems and clocked over *.* billion (***+ crore) API transactions as of around August ****, effectively treating data flows like rails. LDB, operational since July ****, has cumulatively tracked over ** million EXIM containers across *** inland container depots (ICDs) by around August ****, turning container visibility from a premium add-on into the default. A Transportation Emissions Measurement Tool (TEMT), developed by IIM Bangalore and partners and endorsed by DPIIT, now gives exporters an ISO-*****-aligned way to report logistics emissions, so freight can sit alongside product footprints in sustainability dossiers.
From Map to Mill Gate: What Gati Shakti Has Actually Changed
Published
December 1, 2025
Modella Capital is fast becoming one of the most acquisitive businesses on the UK high street and the latest retailer in its sights is footwear chain Wynsors World of Shoes.
That’s according to Sky News, which said the investment firm is targeting a takeover of the privately owned footwear retailer and is currently in “advanced talks”.
Wynsors trades from around 50 standalone shops across the north of England and Modella is now “the likeliest buyer” of the business, with expectations of a deal before the end of the year.
Modella was recently in the news as the buyer of Claire’s UK business. It also recently bought the non-travel locations of WH Smith (now renamed TG Jones) and owns Hobbycraft and The Original Factory Shop too. It had earlier hoped to add Poundland to its portfolio but missed out on that one.
Wynsors has been looking to sell for around two months and accountancy firm RSM had been hired explore interest from prospective bidders, Sky News said.
The chain trades from around 50 standalone stores and 40 concessions. It sells brands including Adidas, Skechers, Hush Puppies, Clarks, Nike, kickers and more. And although its sells footwear for women, men and children, it focuses particularly on school shoes.
Copyright © 2025 FashionNetwork.com All rights reserved.
Mielle becomes NFL’s first textured haircare partner
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