Tech
Wake Up—the Best Black Friday Mattress Sales Are Here
If you’ve been dreaming all year of saving serious cash on a new mattress, this is the moment you’ve been waiting for. We’re channeling our inner Dick Clark on New Year’s Eve, counting down the days till Black Friday is upon us. But hold the phone—the best early Black Friday Mattress Deals are starting now. From the best mattresses for back pain to our favorite cooling options, these are the top deals on mattresses the WIRED Reviews team has tested in their own homes. We also track prices all year to see where the best sales are really happening.
So, if it’s on this list, it’s genuinely a good deal. Heads-up: While the prices listed below are for queen sizes, the deals should apply to all mattress sizes. Your dreams of a new king mattress are still going strong.
We’ve got more early Black Friday sales coverage hot off the press, and we’ll keep it coming your way through Cyber Monday.
Updated November 25, 2025: The sales keep coming. We’ve updated this list to reflect which sales are legit and which ones are not really any different than sales we’ve seen earlier this year.
WIRED Featured Deals
Bear
The WIRED Reviews team has crowned the Bear Elite Hybrid as the best mattress for back pain we’ve tested to date. It comes in three firmness options, including Soft, Medium, and Firm. WIRED testers have found Firm helpful for spinal alignment, and you can also add a Celliant cover for a fee, designed to help with muscle recovery. In addition to the sale, Bear is also throwing in a free accessories bundle (two pillows, a sheet set, and a mattress protector). Use WIRED40 for 40 percent off, which is an additional 5 percent off the current offer on the site.
Helix
We test many, many mattresses—so it’s saying something that the Helix Midnight Luxe has been our favorite overall mattress for seven years running. This specific model is designed for side sleepers, but the brand’s slogan is “designed for every body”—there are plenty of options for every sleeping position. Helix’s Black Friday sale is underway, but you can get additional savings by using our exclusive coupon code WIRED27 for 27 percent off.
Saatva
Saatva mattresses strive to be the intersection of luxury, natural materials, and support for many sleepers. One model in particular that we’ve tested, the Saatva Rx, offers serious pressure relief for even the most persistent aches and pains. It incorporates micro coils and pressure-relief foam, so the price is usually on the higher side. However, Saatva’s holiday sales promo should take some strain off your wallet, as you can save $400 off purchases of $1,000 or more. Use our link below.
Nolah
The top pick we’ve tested for side sleepers, Nolah’s Evolution Hybrid, effortlessly bundles together pressure relief, temperature regulation, and spine alignment. The brand is also stacking up a good deal for Black Friday, starting right now. In addition to the 35 percent off sale now, use code WIRED50 for an extra $50 off.
Birch
If you’re looking to get memory foams and other man-made materials out of your bedroom in favor of an all-organic mattress, the Birch Luxe Natural has been a consistent winner for us. It has an organic cotton Euro top that gives your pressure points a cushioned surface to slightly sink into. Layers of natural wool are incorporated underneath for breathable temperature control. Latex is pressure-relieving, like memory foam, but without any chemicals involved. It’s also organic, with Global Organic Latex Standard (GOLS) certification. Pocketed coils help support you where you need it most. Birch is also throwing in two free pillows with every mattress purchase. To make it even better, you can use code WIRED27 for even more savings.
Silk & Snow
Canadian brand Silk & Snow uses high-quality materials and thoughtful construction in its mattresses, with prices that are hard to argue with. In the S&S Organic hybrid’s case, there are several organic certifications too. With GOLS-certified organic cotton, organic wool, and GOLS-certified latex atop pocketed coils, it eliminates any guesswork about materials and focuses solely on support. For Black Friday, Silk & Snow is offering up to $300 off on mattresses, no code needed.
Avocado
Avocado takes the notion of “all-natural” mattresses very seriously, with an extensive list of certifications to back its claims. The Avocado Green hybrid mattress comes in Firm (base model), Medium (pillow top), and Plush (box top, which is an even thicker version of a softer pillow top). Medium and Plush cost a bit extra, but we previously tested the Firm model and loved it. Its organic latex and coil construction provided lumbar support, temperature regulation, and pressure relief to the point where it got a near-perfect score. For Avocado’s Black Friday mattress sale, you can take 20 percent off your purchase, no code needed.
Get a lift from this latex hybrid: Avocado Green for $1,679 (20% Off)
Wolf
Wolf mattresses are not ones you should overlook. Each time our team has tested a Wolf mattress, we were impressed with its quality and performance. The Wolf 13-Inch Memory Foam Hybrid Premium Firm Mattress is quite a name, but this hybrid mattress excels with temperature control thanks to a cooling cover, foams, and coils. It’s just firm enough that you can move around without feeling stuck, and it also maintains spinal alignment. Wolf’s Black Friday mattress sale is now live, with 15 percent off on your purchase.
Sleep Number
If you’re trying to decide between a sleep tracker or a new mattress, I’ve got news for you—Sleep Number can do both. The p6 is a smart bed that lets you adjust your preferred firmness; pressure relief levels; and, paired with an adjustable base, the angle of the head and foot of the bed. It also tracks your sleep, noting any changes in your heart rate, breathing, and deep sleep. For Black Friday, Sleep Number is offering free shipping plus discounts for bed and base bundles. Free shipping’s a big deal because it’s usually a separate fee from Sleep Number for a team to come set up the bed for you. Now, it’s just part of your purchase.
Tiami
When the aches and pains are too much and your mattress isn’t helping, it’s time to call in the big guns. Tiami’s Luxury Hybrid has a firmer feel; cushioning memory foam layers; and unique, foam-capped coils that help relieve pressure around your joints. It’s a specialty mattress through and through, which makes Tiami’s Black Friday mattress sale even more enticing. It’s the lowest price we’ve seen all year, thanks to its Black Friday promo at 40 percent off, no code needed.
Essentia
You’re searching high and low for an organic mattress, but not just any organic mattress will do—it has to be vegan as well. (Many organic mattresses aren’t vegan due to the inclusion of wool.) For those who aim to live (and sleep!) by vegan protocols, Essentia’s Tatami mattress is right up your alley. It’s got organic cotton, organic latex, and organic foam all meant for pressure relief, temperature control, and strong lumbar support. Essentia is offering 25 percent off mattresses plus two free pillows as part of its Black Friday Mattress sale.
NaturePedic
Naturepedic checks a lot of boxes with its EOS Classic mattress. It’s got customizable firmness on each side of the mattress. It’s one of the best mattresses we’ve tested to date. It’s also made with organic materials, making it one of the best organic mattresses we’ve come across. Naturepedic is offering 20 percent off sitewide for Black Friday and throwing in a free accessories bundle (organic mattress protector and pillows) on orders of $699 or more.
• Organic and customizable feel: Naturepedic EOS Classic for $3,039 ($460 Off)
Leesa
Leesa’s Sapira Chill Hybrid ranks as one of the best mattresses by our account (more specifically, the best hybrid mattress), thanks to its cooling and lumbar support. It features a quilted pillow top with a cooling cover, along with pressure-relieving foams and pocketed coils. There are three firmness levels to choose from, but if you have back pain, you may want to opt for something firmer to support spine alignment. Plus, the Sapira Chill’s pillow top will soften things out a bit. While the price for this mattress isn’t the lowest we’ve seen this year, Leesa’s Black Friday sale is pretty good. You can take 30 percent off select mattresses, including the Sapira Chill.
Plank
For those who feel like a mattress is never quite firm enough, the Plank Firm is one of the team’s favorite beds that delivers a truly firm feel. It’s actually dual-sided, with one side “firm” and the other “extra firm,” so you can get the utmost, unyielding support. It’s been a hit with some of our testers who have back pain and look to firm beds to maintain spine alignment. To keep your wallet balanced, too, Plank is offering 30 percent off with code BFRIDAY30.
These “Sales” Are a Stretch
Purple
Just when you think you’ve got all the types of mattresses down, Purple throws another in the mix. The Purple Restore Hybrid’s defining feature is the GelFlex Grid, a squishy-feeling gel layer that’s designed to maximize pressure relief and airflow. To supplement it, you’ve also got a layer of foam and pocketed coils to round out support. As part of its Black Friday mattress sale, Purple is offering up to $300 off, or up to $800 off a mattress and an adjustable base. Based on our tracking, though, for just the mattress, it’s the same sale run throughout the year, just with different wording. Even so, I have many people inquiring about Purple’s performance.
DreamCloud
DreamCloud mattresses are usually available at prices that seem too good to be true year-round. While the same can be said for Black Friday, the reality is that there isn’t really a “special” sale—unless you count the accessories bundle thrown in with your purchase, which happens occasionally. I’m a longtime fan of the DreamCloud Hybrid, not only for its affordability, but also for its overall pressure relief, responsiveness, and lumbar support. So, despite the lack of sales happening, I think it’s still worth a look.
Puffy
Sigh. Another solid mattress company, running a—let’s call it what it is—faux sale. I enjoyed the Puffy Cloud’s all-foam build and conforming feel around pressure points. Puffy is throwing in two free pillows and two free sleep masks with the purchase of a mattress, but don’t expect significant savings here.
Casper
There’s no denying that the Casper’s The One mattress is an affordable, well-rounded, all-foam mattress. It contours around your body to cushion your pressure points, while the support core keeps your lower back in alignment. But if you think that Black Friday is going to make this particular bed that much more of a deal, you’d unfortunately be mistaken. It remains at the same price we’ve tracked it all year. However, it’s still under $1,000 for a queen-size mattress, in case you need something budget-friendly for a guest room or quick holiday bedroom makeover.
Thuma
Thuma’s not running a Black Friday sale, which is a massive bummer. The Thuma Hybrid mattress has three firmness levels. I found that “Medium” actually felt firmer than anticipated, but it lent excellent support for back pain. Not to mention, we’re big fans of Thuma’s famous Japanese-joinery-style bed frame that looks like a modern sculpture but is easier to put together than an Ikea dresser. Maybe next year, we’ll get a sale.
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HOKA’s max-stacked Rocket X Trail combines road race shoe energy with boosted grip from a 3-mm lugged outsole. If you’re looking for a fast shoe to go on the attack, this is it. It’s also fantastic for all round comfort. In testing, I laced up the Rocket X Trail and ran 3 hours (just short of 19 miles) fresh out of the box, across roads, forest gravel trails, some grass and through some serious water. It delivered efficiency and energy whether I was moving at marathon pace or with heavier, tired, ragged footfalls in the latter miles.
The rockered, supercritical midsole uses HOKA’s liveliest foam, similar to those you find in its race-ready road shoes, along with a carbon plate. That combines for a really fun ride that’s smooth, springy and fast and really consistent. It’s also highly cushioned, so you will sacrifice a lot of ground feel for that big stack springy softness. It’s also less stable over very lumpy terrain. But on open, flat, runnable mixed terrain, it’s excellent.
The lightweight uppers have a race-shoe-ready feel and after running through ankle-deep flooded sections, they shed water really quickly. This is a pricey road-to-trail shoe, it’s versatile and there’s plenty of winter road potential, too.
| Specs | |
|---|---|
| Weight | 9.45 oz |
| Heel-to-toe drop | 6 mm |
| Lug depth | 3 mm |
It’s always pleasing to see an array of physical buttons, and you get sizable ones too. You’re not going to miss these wide flat ones even when picking the pace up. The silicone strap has a nice stretch to it and while the button clasp is a bit awkward to get into place, this watch does not budge.
Suunto has jumped on the flashlight trend, with an LED light strip sat on the front of the case. You can adjust brightness levels and there’s SOS and alert modes to emit a very noticeable pulsating light pattern. This is a light I found useful rooting around indoors as well as on nighttime outings.
The biggest change is the introduction of a 1.5-inch, 466 x 466 AMOLED display. This replaces the dull, albeit very visible, memory-in-pixel (MIP) display. Suunto also ditched the solar charging that did require spending a significant amount of time outside to reap its battery benefits.
Adding AMOLED screens to outdoor watches has been contentious. The older MIP displays are just more power-efficient. The Vertical 2 is down by about 10 days from the older Vertical for what Suunto calls daily use.
Still, even if you’re putting its tracking and mapping features to use, you’re not going to be reaching for the charger every few days. After two hours of tracking in optimal GPS mode, the battery only dropped by 2 to 3 percent. The battery drop outside of tracking is also small and the standby performance is excellent as well.
Software Updates
Photograph: Michael Sawh
A more streamlined set of smartwatch features helps reserve battery for when it really matters. Unfortunately, I probably got better battery life because you don’t get phone notifications or responses if it’s paired to an iPhone instead of an Android. There’s also no onboard music player, but you do get a pretty slick set of music playback controls that are accessible during tracking.
Every NHS trust in England needs an electronic patient record (EPR) system in place by March 2026, as part of a government push to digitise the healthcare system.
In many ways, this is long overdue: some trusts have still been using pen-and-paper record-keeping until very recently.
EPRs have the potential to massively improve efficiency in the NHS. If working properly, they allow doctors to keep all of their records in one place, speed up prescribing and diagnostics, and make it easier for patients to access their own health information.
But these roll-outs have not been without problems. Concerns have been raised about how far these benefits can actually be realised. Some NHS trusts have experienced issues with integrating new systems and training staff on how to use them.
In the extreme, there have been reports of EPRs creating new problems for hospitals, with evidence suggesting these systems may have contributed to serious harm and even deaths among patients.
NHS trusts have been put in charge of procuring their own EPRs, meaning there are numerous different technology companies involved. Some providers of these systems are large US firms. This includes Oracle Health, provided by the Larry Ellison-led tech giant, and Epic, a tech firm based in Wisconsin.
Contracts can run into nine figures: Guy’s and St Thomas’, a trust in South London, launched a £450m system from Epic in late 2023. Some parts of the NHS have been using them for more than a decade, but a handful are still set to miss the government’s March deadline.
Data access
Pritesh Mistry is a fellow at the King’s Fund, where he researches the impact of digital transformation in the NHS. He says it has had “both positive and negative impacts”.
“In the last few years, we’ve seen doubling down on the focus around digital records,” says Mistry. These are now in place in more than 90% of all trusts, and every GP practice.
“That means we’ve now got [new] data that’s within the healthcare system, which allows us to do other things, like treat populations, and understand and track patient safety,” he says.
Despite this, he cautions some patients are still struggling to get hold of their own data.
“We’ve got a lot of data that’s in silos,” says Mistry. “It doesn’t flow. That’s the biggest challenge: making the data accessible and usable for patients and healthcare professionals to be able to provide care in a way that is joined up and meets with modern expectations.”
He says complaints with new technology haven’t just come from patients.
“We need to recognise that staff are really frustrated,” says Mistry. “Software often crashes. Computers are really slow, and technology adds to their workload, instead of simplifying things.” He caveats that some parts of the NHS are better than others on this.
Safeguarding patient data
Mistry adds that there are safeguards in place to ensure patient data isn’t ending up where it shouldn’t be – such as through data protection rules and procurement requirements.
However, he warns that “we need to make sure we move with the times in terms of what technology is available”. Mistry is more concerned about medical staff inadvertently putting personal information into a large language model, for instance.
“Digital exclusion remains a barrier as well,” he says, adding that these systems have the potential to widen inequalities in healthcare. Those less able to use new technology might struggle to access their records.
“People tend to assume it’s old people [who are most impacted], but that isn’t necessarily true,” says Mistry, instead highlighting the impact of poverty and deprivation, with some still unable to afford internet access.
He argues the NHS should be working to meet people where they are, and provide more “tailored” technology services.
Patient safety
Nick Woodier is a doctor and investigator at the Health Services Safety Investigations Body (HSSIB), which looks into issues with healthcare in the UK. He sees problems arising from how EPRs are deployed by trusts, especially when medical staff overestimate their capabilities.
He uses the example of prescribing medicines: “There’s an assumption that these electronic prescribing systems will stop you [from] doing something catastrophic.”
But this isn’t always the case. In one investigation, the HSSIB found a child had been prescribed nearly 10 times the recommended dose of an anti-coagulant medication, with doctors having assumed the EPR would flag an issue. The child ended up with a bleed on their brain.
Woodier also worries hospitals are not always picking up on when these systems are at fault.
“We will often see where incidents have happened and the contribution of the electronic system has not been recognised,” he says.
Woodier sees this as coming from a culture which prefers to put the blame for safety failures on individuals.
A 2024 investigation by the BBC found there were more than 126 instances of serious harm registered by NHS trusts across 31 trusts, including three deaths related to EPR problems.
The HSSIB has also encountered problems from patients being unable to access their digital records.
“We’ve seen in general practice, for example, some patients telling us that they’ve gone without care – because in their mind, they thought the only way they could access their GP was to fill in an electronic form,” says Woodier.
A spokesperson for NHS England says EPRs are “already having a significant impact on improving safety and care for patients”, for instance, by helping to identify conditions such as sepsis, and preventing medication errors.
“They have replaced outdated and often less-safe paper-based systems, and we are working closely with NHS trusts to ensure they are implemented safely alongside other systems with appropriate training – and are used to the highest quality and safety standards,” the spokesperson adds.
Interoperability
The EPR roll-out has also been criticised for problems with “interoperability” – the ability of different programs and modes of data collection to converse with each other. The patchwork of different systems used by different trusts means data stored in one system might not be useful for a system used by a different part of the NHS.
Woodier says this often happens in communications between hospitals and GP surgeries. This can involve someone manually inputting information from one system to another, which can create risks when data is not being transferred properly, or is missed completely.
“When you introduce a manual operation, that risk increases,” he warns. “The odds are that at some point, somebody won’t do the right thing, because that’s the reality of being human.”
Alex Lawrence, a fellow at the Health Foundation, describes interoperability as a “significant challenge”, which the NHS and technology companies have been “grappling with for a really long time”.
“Some trusts have found it much harder to access their own EPR data than they anticipated, because of where that data is stored,” she adds, referring to research the organisation carried out in 2024.
“If it’s taking you days to pull the data that you need, then it’s already not going to be useful for a lot of the purposes that you might want it for.”
However, Lawrence adds that there have been some steps made in the right direction, notably with the Data (Use and Access) Act, which was passed last year.
“The government is making information standards mandatory for EPR providers, as well as trusts, with the Secretary of State potentially having more powers to enforce those standards,” she says.
The longer term
Going forward, Lawrence would like to see a system involving “patients being empowered with access to their own data, and as far as appropriate, clinicians being able to see all of the history that they need for their patients”.
In an ideal system, different parts of the healthcare system would be able to “share a patient’s data where necessary and appropriate, in an easy and timely way”.
She says they have the “potential to offer enormous value”, but much of their functionality is going unused. “What our qualitative research suggested was that a lot of these systems are still functioning as digital notebooks,” says Lawrence.
Matthew Taylor is the head of the NHS Confederation and NHS Providers, membership bodies for healthcare organisations.
“NHS leaders say the gap between trusts on digital maturity is still stark – and it’s shaping how quickly organisations can move to modern EPRs,” he says.
This gap – combined with the organisational complexity of the healthcare system – means interoperability has “long been a thorn in the NHS’s side”.
Taylor adds that EPRs are not a “once-and-done” job, and argues they will result in savings in the long term, but that it may take around five years to see the benefits.
“Hospitals are housing a huge amount of paper records, and the cost of storing, retrieving and managing those records can run into millions of pounds each year,” he says.
These systems are part of a larger picture, and one facet of the conversation, around the use of artificial intelligence in the NHS. AI models for areas such as research and diagnostics will require extensive and standardised medical data.
Mistry warns these AI tools operate on the basis of “garbage in, garbage out”.
“There is a risk that we roll out AI tools without the underpinning data quality it needs,” he says, adding that this could exacerbate inequalities or biases from using AI.
As Woodier puts it: “We’ve got organisations who are still using archaic computers, have got infrastructure that’s not working, are still on old web systems, or have EPRs that don’t talk to each other. A few [trusts] don’t have EPRs.
“So, actually, are we trying to run before we’ve even managed to walk?”
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