Tech
Wake Up—the Best Black Friday Mattress Sales Are Here
If you’ve been dreaming all year of saving serious cash on a new mattress, this is the moment you’ve been waiting for. We’re channeling our inner Dick Clark on New Year’s Eve, counting down the days till Black Friday is upon us. But hold the phone—the best early Black Friday Mattress Deals are starting now. From the best mattresses for back pain to our favorite cooling options, these are the top deals on mattresses the WIRED Reviews team has tested in their own homes. We also track prices all year to see where the best sales are really happening.
So, if it’s on this list, it’s genuinely a good deal. Heads-up: While the prices listed below are for queen sizes, the deals should apply to all mattress sizes. Your dreams of a new king mattress are still going strong.
We’ve got more early Black Friday sales coverage hot off the press, and we’ll keep it coming your way through Cyber Monday.
Updated November 25, 2025: The sales keep coming. We’ve updated this list to reflect which sales are legit and which ones are not really any different than sales we’ve seen earlier this year.
WIRED Featured Deals
Bear
The WIRED Reviews team has crowned the Bear Elite Hybrid as the best mattress for back pain we’ve tested to date. It comes in three firmness options, including Soft, Medium, and Firm. WIRED testers have found Firm helpful for spinal alignment, and you can also add a Celliant cover for a fee, designed to help with muscle recovery. In addition to the sale, Bear is also throwing in a free accessories bundle (two pillows, a sheet set, and a mattress protector). Use WIRED40 for 40 percent off, which is an additional 5 percent off the current offer on the site.
Helix
We test many, many mattresses—so it’s saying something that the Helix Midnight Luxe has been our favorite overall mattress for seven years running. This specific model is designed for side sleepers, but the brand’s slogan is “designed for every body”—there are plenty of options for every sleeping position. Helix’s Black Friday sale is underway, but you can get additional savings by using our exclusive coupon code WIRED27 for 27 percent off.
Saatva
Saatva mattresses strive to be the intersection of luxury, natural materials, and support for many sleepers. One model in particular that we’ve tested, the Saatva Rx, offers serious pressure relief for even the most persistent aches and pains. It incorporates micro coils and pressure-relief foam, so the price is usually on the higher side. However, Saatva’s holiday sales promo should take some strain off your wallet, as you can save $400 off purchases of $1,000 or more. Use our link below.
Nolah
The top pick we’ve tested for side sleepers, Nolah’s Evolution Hybrid, effortlessly bundles together pressure relief, temperature regulation, and spine alignment. The brand is also stacking up a good deal for Black Friday, starting right now. In addition to the 35 percent off sale now, use code WIRED50 for an extra $50 off.
Birch
If you’re looking to get memory foams and other man-made materials out of your bedroom in favor of an all-organic mattress, the Birch Luxe Natural has been a consistent winner for us. It has an organic cotton Euro top that gives your pressure points a cushioned surface to slightly sink into. Layers of natural wool are incorporated underneath for breathable temperature control. Latex is pressure-relieving, like memory foam, but without any chemicals involved. It’s also organic, with Global Organic Latex Standard (GOLS) certification. Pocketed coils help support you where you need it most. Birch is also throwing in two free pillows with every mattress purchase. To make it even better, you can use code WIRED27 for even more savings.
Silk & Snow
Canadian brand Silk & Snow uses high-quality materials and thoughtful construction in its mattresses, with prices that are hard to argue with. In the S&S Organic hybrid’s case, there are several organic certifications too. With GOLS-certified organic cotton, organic wool, and GOLS-certified latex atop pocketed coils, it eliminates any guesswork about materials and focuses solely on support. For Black Friday, Silk & Snow is offering up to $300 off on mattresses, no code needed.
Avocado
Avocado takes the notion of “all-natural” mattresses very seriously, with an extensive list of certifications to back its claims. The Avocado Green hybrid mattress comes in Firm (base model), Medium (pillow top), and Plush (box top, which is an even thicker version of a softer pillow top). Medium and Plush cost a bit extra, but we previously tested the Firm model and loved it. Its organic latex and coil construction provided lumbar support, temperature regulation, and pressure relief to the point where it got a near-perfect score. For Avocado’s Black Friday mattress sale, you can take 20 percent off your purchase, no code needed.
Get a lift from this latex hybrid: Avocado Green for $1,679 (20% Off)
Wolf
Wolf mattresses are not ones you should overlook. Each time our team has tested a Wolf mattress, we were impressed with its quality and performance. The Wolf 13-Inch Memory Foam Hybrid Premium Firm Mattress is quite a name, but this hybrid mattress excels with temperature control thanks to a cooling cover, foams, and coils. It’s just firm enough that you can move around without feeling stuck, and it also maintains spinal alignment. Wolf’s Black Friday mattress sale is now live, with 15 percent off on your purchase.
Sleep Number
If you’re trying to decide between a sleep tracker or a new mattress, I’ve got news for you—Sleep Number can do both. The p6 is a smart bed that lets you adjust your preferred firmness; pressure relief levels; and, paired with an adjustable base, the angle of the head and foot of the bed. It also tracks your sleep, noting any changes in your heart rate, breathing, and deep sleep. For Black Friday, Sleep Number is offering free shipping plus discounts for bed and base bundles. Free shipping’s a big deal because it’s usually a separate fee from Sleep Number for a team to come set up the bed for you. Now, it’s just part of your purchase.
Tiami
When the aches and pains are too much and your mattress isn’t helping, it’s time to call in the big guns. Tiami’s Luxury Hybrid has a firmer feel; cushioning memory foam layers; and unique, foam-capped coils that help relieve pressure around your joints. It’s a specialty mattress through and through, which makes Tiami’s Black Friday mattress sale even more enticing. It’s the lowest price we’ve seen all year, thanks to its Black Friday promo at 40 percent off, no code needed.
Essentia
You’re searching high and low for an organic mattress, but not just any organic mattress will do—it has to be vegan as well. (Many organic mattresses aren’t vegan due to the inclusion of wool.) For those who aim to live (and sleep!) by vegan protocols, Essentia’s Tatami mattress is right up your alley. It’s got organic cotton, organic latex, and organic foam all meant for pressure relief, temperature control, and strong lumbar support. Essentia is offering 25 percent off mattresses plus two free pillows as part of its Black Friday Mattress sale.
NaturePedic
Naturepedic checks a lot of boxes with its EOS Classic mattress. It’s got customizable firmness on each side of the mattress. It’s one of the best mattresses we’ve tested to date. It’s also made with organic materials, making it one of the best organic mattresses we’ve come across. Naturepedic is offering 20 percent off sitewide for Black Friday and throwing in a free accessories bundle (organic mattress protector and pillows) on orders of $699 or more.
• Organic and customizable feel: Naturepedic EOS Classic for $3,039 ($460 Off)
Leesa
Leesa’s Sapira Chill Hybrid ranks as one of the best mattresses by our account (more specifically, the best hybrid mattress), thanks to its cooling and lumbar support. It features a quilted pillow top with a cooling cover, along with pressure-relieving foams and pocketed coils. There are three firmness levels to choose from, but if you have back pain, you may want to opt for something firmer to support spine alignment. Plus, the Sapira Chill’s pillow top will soften things out a bit. While the price for this mattress isn’t the lowest we’ve seen this year, Leesa’s Black Friday sale is pretty good. You can take 30 percent off select mattresses, including the Sapira Chill.
Plank
For those who feel like a mattress is never quite firm enough, the Plank Firm is one of the team’s favorite beds that delivers a truly firm feel. It’s actually dual-sided, with one side “firm” and the other “extra firm,” so you can get the utmost, unyielding support. It’s been a hit with some of our testers who have back pain and look to firm beds to maintain spine alignment. To keep your wallet balanced, too, Plank is offering 30 percent off with code BFRIDAY30.
These “Sales” Are a Stretch
Purple
Just when you think you’ve got all the types of mattresses down, Purple throws another in the mix. The Purple Restore Hybrid’s defining feature is the GelFlex Grid, a squishy-feeling gel layer that’s designed to maximize pressure relief and airflow. To supplement it, you’ve also got a layer of foam and pocketed coils to round out support. As part of its Black Friday mattress sale, Purple is offering up to $300 off, or up to $800 off a mattress and an adjustable base. Based on our tracking, though, for just the mattress, it’s the same sale run throughout the year, just with different wording. Even so, I have many people inquiring about Purple’s performance.
DreamCloud
DreamCloud mattresses are usually available at prices that seem too good to be true year-round. While the same can be said for Black Friday, the reality is that there isn’t really a “special” sale—unless you count the accessories bundle thrown in with your purchase, which happens occasionally. I’m a longtime fan of the DreamCloud Hybrid, not only for its affordability, but also for its overall pressure relief, responsiveness, and lumbar support. So, despite the lack of sales happening, I think it’s still worth a look.
Puffy
Sigh. Another solid mattress company, running a—let’s call it what it is—faux sale. I enjoyed the Puffy Cloud’s all-foam build and conforming feel around pressure points. Puffy is throwing in two free pillows and two free sleep masks with the purchase of a mattress, but don’t expect significant savings here.
Casper
There’s no denying that the Casper’s The One mattress is an affordable, well-rounded, all-foam mattress. It contours around your body to cushion your pressure points, while the support core keeps your lower back in alignment. But if you think that Black Friday is going to make this particular bed that much more of a deal, you’d unfortunately be mistaken. It remains at the same price we’ve tracked it all year. However, it’s still under $1,000 for a queen-size mattress, in case you need something budget-friendly for a guest room or quick holiday bedroom makeover.
Thuma
Thuma’s not running a Black Friday sale, which is a massive bummer. The Thuma Hybrid mattress has three firmness levels. I found that “Medium” actually felt firmer than anticipated, but it lent excellent support for back pain. Not to mention, we’re big fans of Thuma’s famous Japanese-joinery-style bed frame that looks like a modern sculpture but is easier to put together than an Ikea dresser. Maybe next year, we’ll get a sale.
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The North East Automotive Alliance (NEAA), alongside the Port of Tyne, autonomous driving technology provider Oxa and a consortium of leading industry and academic partners, has delivered the Port‑Connected and Automated Logistics (P-CAL) project.
The Port of Tyne is one of the UK’s major deep-sea ports handling specialised bulk and containerised products, alongside delivery logistics, and assisting growing passenger numbers via its International Passenger Terminal.
Overall, the Port of Tyne adds £658m to the local economy, supporting 10,400 jobs directly and indirectly, and as one of the UK’s largest trust ports. Fully self-financing, it runs on a commercial basis, reinvesting all of its profits back into facilities along the River Tyne for the benefit of the North East and its stakeholders.
Delivered and funded through the UK government’s CAM [Connected and Automated Mobility] Pathfinder programme, NEAA – a collaborative, industry-led cluster dedicated to fostering a competitive and sustainable environment for businesses – is working with its partners to deliver P-CAL to demonstrate autonomous container transport at the Port of Tyne. The initiative will see the deployment of a fully autonomous terminal tractor and secure mesh communication network to move containers between the dockside and the container compound, creating a UK first in waterside port automation.
P-CAL was designed to push the boundaries of autonomous logistics by deploying and validating a fully autonomous terminal tractor in a live port environment. Building on the North East’s earlier 5G CAL and V‑CAL initiatives – which looked to assess the commercial viability of deploying autonomous yard tractors on the Vantec-Nissan route in Sunderland – the project worked to move autonomous technology from proof‑of‑concept trials into a complex, safety‑critical, real‑world operational setting.
Over the course of the project, the consortium is said to have successfully designed, integrated and tested an autonomous container transport service capable of operating on a busy quayside. The scope of work included the deployment of a fully autonomous terminal tractor; a resilient mesh communication network; the capability to integrate with terminal operating systems; real‑time coordination with live crane movements; and the implementation of a cyber security framework to enable safe, remote and automated operations.
The system was developed and tested in a newly defined and highly complex operational design domain. This is said to reflect the realities of a working port environment where traffic density, variable conditions and human interaction present unique challenges.
The regional and national partnership delivering the project combined expertise across autonomous systems, logistics, cyber security, academia, legal compliance and industrial operations. The consortium believes its project has generated valuable technical, operational and regulatory insight that will inform the future deployment of CAM services across ports, logistics hubs and industrial sites nationwide.
By augmenting the capability of the existing workforce, it says it has shown that autonomous systems can take on repetitive or more hazardous tasks, allowing skilled workers to focus on higher-value roles. This is seen as particularly vital for the North East, ensuring the region remains at the forefront of industrial evolution while creating a more resilient and tech-enabled labour market.
“Delivering autonomous logistics in a live port environment has been a major step forward for the sector,” said Graeme Hardie, operations director at the Port of Tyne. “P-CAL has shown what’s possible when innovation is applied to real operational challenges, improving safety, efficiency and sustainability. The Port of Tyne is proud to have played a leading role in a project that will influence how ports across the UK and beyond approach automation.”
Oxa founder and CEO Paul Newman added: “The success of P-CAL proves how autonomy will enable the future of resilient logistics operations. Through the project, we’ve demonstrated that existing work vehicles can be turned into a digital workforce – successfully completing autonomous container movements in a dynamic quayside environment, while providing worksite intelligence necessary for real-time industrial optimisation. P-CAL provides a blueprint for how ports and industrial hubs worldwide can deploy autonomous technology to drive productivity, efficiency and safety.”
CAM Pathfinder is funded by the UK government, delivered by the Department for Business and Trade in partnership with automated mobility firm Zenzic and Innovate UK, the UK’s national innovation agency.
Zenzic programme director Mark Cracknell said: “P-CAL is a strong example of how government and industry can work together to accelerate the commercial readiness of CAM technologies. Projects like this are vital in turning innovation into deployment, creating high‑value jobs and ensuring the UK remains globally competitive in connected and automated mobility. As the project closes, the outcomes and learning from P-CAL will continue to shape future CAM initiatives, investment opportunities and policy development, both regionally and nationally.”
The next phase of the project will examine how the system performs across broader port operations, including the added pressures of multiple vehicles working alongside people, equipment and live commercial activity.
Tech
‘STAGED’: Conspiracy Theories Are Everywhere Following White House Correspondents’ Dinner Shooting
In the immediate aftermath of the attack on the White House Correspondents’ Dinner on Saturday night, influencers, pundits, and random posters lit up social media platforms like X, Bluesky, and Instagram with conspiracy theories about the attack and the alleged shooter.
Both left and right-wing accounts claimed, without evidence, that the attack was staged.
President Donald Trump, Vice President JD Vance, and dozens of other high-profile administration officials and journalists were attending the dinner at the Hilton hotel in Washington, DC, when a suspect, later identified by media reports as Cole Tomas Allen from California, allegedly ran past security towards the event. He was detained by law enforcement while the president and vice president were evacuated. Police said that they believe Cole acted alone, but did not expand on who his intended target was or what his motive may have been. “We believe the suspect was targeting administration officials,” acting attorney general Todd Blanche told NBC’s Meet the Press on Sunday morning.
On Bluesky, which has a predominantly left-leaning user base, many people simply wrote the word “STAGED” over and over again, echoing the response to the Trump assassination attempt in Butler, Pennsylvania in 2024.
On X, many claimed the shooting was staged as a way to bolster support for Trump’s plan to build a new ballroom in the White House. The president referenced the ballroom in a press conference after the incident and a Truth Social post on Sunday morning. Many prominent online Trump boosters echoed the need for the ballroom, including far-right podcaster Jack Posobiec, Libs of TikTok creator Chaya Raichik, and Tom Fitton, the right-wing activist who runs Judicial Watch.
Their quick response, conspiracy theorists claimed, was evidence of a coordinated campaign following the shooting. “Is this another staged event,” one X user asked in a post that has been viewed more than 5 million times.
Other social media users who claimed the incident was staged pointed to a Fox News clip that featured the station’s White House correspondent Aishah Hasnie speaking from the Hilton hotel. Hasnie told viewers that prior to the shooting, press secretary Karoline Leavitt’s husband allegedly told her “you need to be very safe,” before the call was cut off.
“Fox News just cut one of their reporters off as they seemed to indicate the shooting was a pre-planned false flag,” one X user wrote in a post that has been viewed more than 2 million times. Hasnie later clarified in an X post that her cell service had cut out in a location with notoriously bad service, adding: “He was telling me to be careful with my own safety because the world is crazy. He was expressing his concern for my safety.”
“I don’t want to be fomenting conspiracies,” wrote Angelo Carusone, the chair and president of Media Matters, on Bluesky about the Fox News interview. “But I mean…this was super weird. Super weird.”
Leavitt herself was also the focus of conspiracy theories after she said “shots will be fired” in an interview ahead of the dinner, referring to the jokes Trump was scheduled to deliver. Following the attack, X users claimed the comment was “strange,” “sus,” or a “curious choice of words,” while sharing memes that suggested the shooting was staged. At least one mainstream outlet appeared to amplify the conspiracy theory as well, describing Leavitt’s comment as “eerie” and “bizarre.”
Kindle Holders
Hate holding up your Kindle? Or struggle with chronic pain that makes holding it feel terrible? These holders will literally take the weight out of your hands.
A Freestanding Charger
Looking to keep your Kindle charged without adding another cord to the floor of your desk or bedside table? Same. Here’s a more stylish solution if you have one of the Signature editions.
Anker
Wireless Charging Dock for Kindle
This wireless charging dock is made by Anker for Kindles, specifically for Kindle Paperwhite and Colorsoft’s seven-inch Signature editions. Those versions have wireless charging capabilities, and this stand takes advantage of that with charging coils that line up with the back of the Kindle, where the wireless charging is. You’ll want to take off any MagSafe cases; leaving mine on made the little light on the charging dock flash until I took it off.
A Kindle Page Turner
The hottest new item to get as a Kindle lover is a page turner. They’re especially handy for holders like the ones above, where your hands aren’t already on the device, and can make for a great accessibility accessory for readers with different needs.
My biggest irritation with these devices so far is that you have to charge them both individually, and if one runs out of battery, the whole thing is useless. I also don’t love that the turner does tend to block at least one letter while I read, and you can’t place it on the lower or upper margins since it’ll activate the menus instead of turning the page. Still, it makes reading ultra comfortable, especially for my strained wrists.
Here’s my favorite one so far, that’s been solid at holding a charge, and next I’m testing this remote ($15) with a wearable ring clicker instead of a remote.
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