Business
Why your chocolate is getting smaller, more expensive and less chocolatey
Archie MitchellBusiness reporter
Getty ImagesCrack open a tub of Celebrations or pull a Terry’s Chocolate Orange from a stocking these days, and have you noticed, there seems to be a little less to go around?
Not only that, you might find – no, it is not your imagination – that some popular treats taste a little different, a little less “chocolatey”.
To top it all the prices have risen too.
So will your festive favourites still hit the sweet spot this Christmas?
Chocs away
Many of the companies making popular bars and chocolates admit they have been looking for ways to save money. A tried-and-tested one is to replace some of the more expensive ingredients, like cocoa, with cheaper ones, a strategy that’s been dubbed “skimpflation”.
Some recipes have changed so much that bars like Toffee Crisp, Penguin and others can no longer be called chocolate.
There is even a debate among some chocolate fans over whether the year-round classic Cadbury’s Dairy Milk has changed its recipe.
Becca Amy Stock, a TikTok influencer who goes by the name Becca Eats Everything, set herself the task of reviewing every milk chocolate bar at Britain’s major supermarkets. The 29-year-old spent six hours and £100 on her rigorous research.
She concluded Dairy Milk was “more oily” since Cadbury’s takeover by the American company Mondelez in 2010. And the brand, famous for its “glass and a half” of milk, was less milky, she said.
“You do notice the difference,” Becca says, “Cadbury’s does not taste how it used to taste.”
Becca Amy StockMilk chocolate in the UK must have at least 20% cocoa solids and 20% milk solids to earn the name chocolate. Without that it has to be labelled “chocolate flavour” not chocolate. Cadbury’s Dairy Milk still meets that standard.
Mondelez says it has not been fiddling with the recipe, at least not recently.
“Our Cadbury Dairy Milk products continue to be made with the same delicious recipes that consumers know and love,” its spokesperson said. “The cocoa content has not changed for many years.”
Crunching the numbers
But it is still one which you’ll be paying more for.
Plenty of food manufacturers have been reducing the size of their products, without dropping prices, known as shrinkflation.
And some are also putting prices up, too.
Chocolate prices in supermarkets have risen by more than 18% on average from this time last year, according to market researchers Kantar.

We got these figures by analysing price data collected by market researchers Assosia across four of the UK’s biggest grocers, Tesco, Sainsbury’s, Asda and Morrisons, between December 2021 and December 2025.
They show:
- Cadbury’s Dairy Milk weighs 10% less, while the cost jumped from £1.86 to £2.75 – a 48% price increase
- Mars Celebrations has shrunk by 23%. The price has risen from £4.25 to £6.11 – a 44% jump
- Terry’s Chocolate Orange is 8% smaller, while the cost has risen from £1.49 to £2.25 – a 51% price rise
Getty ImagesMondelez’s spokesperson said putting up prices was a “last resort” but ingredients are costing more – in particular cocoa and dairy.
“This means our products continue to be much more expensive to make.
“As a result of this difficult environment, we have had to make the decision to slightly reduce the weight and increase the list price of some of our Cadbury products,” they said.
Mars Wrigley told the BBC higher cocoa prices and manufacturing costs meant they had to “adjust some… product sizes… without compromising on quality or taste.”
Sticky costs
So what has caused the price of cocoa and milk to shoot up?
Extreme weather caused by climate change has hit cocoa farmers’ crop yields in Africa, says Ghadafi Razak, an academic at Warwick Business School.
Extreme rainfall in India, Brazil and Thailand in 2023, followed by droughts the following year have meant poor harvests in those countries too, pushing up prices.
The extra costs take time to feed through to customers, says Christian Jaccarini, a senior food analyst at the Energy & Climate Intelligence Unit think tank, which means those extra costs are hitting shop shelves now.
“It takes about 18 months for the impact of a shock to be felt by consumers, so we still have quite a long time with higher prices for chocolate,” he said.
Milk prices have shot up too. Diarmaid Mac Colgáin, founder of the Concept Dairy consultancy blames the rising cost of feed, fuel and fertilisers as well as farmers facing higher wage bills and production costs.
He says some brands have substituted palm oil and shea oil for some of the milk to make up the fat content of their chocolate.
Bad taste
Shoppers are becoming increasingly aware of these cost-saving tactics, but that does not mean they are happy about it.
It is the element of unwanted surprise that can leave a bad taste, according to Reena Sewraz, retail editor at consumer champion, Which?
It can feel “especially sneaky” when companies shrink products or downgrade their ingredients she said.
“With Christmas not far away, shoppers will be looking to get the best value from what they buy,” she said. “Supermarkets and manufacturers should be more upfront about making these changes. Customers may not love the news – but [then] at least they don’t feel misled.”
AlamyBut there is not much you can do about it. For Becca, who insists she’s not “chocolated out” despite her chocolate-tasting marathon, quality not quantity is the way to go.
She suggests fellow chocoholics treat themselves to smaller premium bars such as Tony’s Chocolonely. They’ll cost more but she finds them more satisfying.
She also plans to treat herself to a selection-box on Christmas day.
Otherwise she generally advises against “food snobbery”.
“I think supermarket own-brands are actually a much better way to get better quality chocolate.”
Business
Aurangzeb highlights Pakistan’s strategic shift to restore economic confidence – SUCH TV
Finance Minister Muhammad Aurangzeb underscored Pakistan’s strategic shift from seeking aid-based support towards trade- and investment-led engagement to ensure long-term economic sustainability and mutually beneficial partnerships, particularly with the Gulf Cooperation Council (GCC) countries.
In an interview with CNN Business Arabia, Aurangzeb highlighted the vision of Prime Minister Shehbaz Sharif, which reflected Pakistan’s renewed economic confidence and reform momentum.
He said that Pakistan has followed a comprehensive macroeconomic stabilisation program for the past 18 months, which has delivered tangible and measurable results, while inflation has declined to single-digit levels from an unprecedented 38%.
On the fiscal front, Pakistan has achieved primary surpluses, while the current account deficit remains well within targeted limits. According to the finance czar, the exchange rate has also stabilised, and foreign exchange reserves have improved to approximately 2.5 months of import cover, reflecting strengthening external buffers.
He maintained that the country has two major external validations, which indicate Pakistan’s improving economic outlook.
Firstly, he said, all three international credit rating agencies have aligned their assessments this year by upgrading Pakistan’s ratings and outlook. On the other hand, the country has completed the second review under the IMF Extended Fund Facility, with the IMF Executive Board granting its approval earlier this week.
He stated that such developments demonstrate growing international confidence in Pakistan’s economic management and reform trajectory.
The finance minister further emphasised that macroeconomic stabilisation has been achieved through a coordinated approach combining disciplined monetary and fiscal policies with an ambitious structural reform agenda.
“Reforms are being implemented across key areas, including taxation, energy, state-owned enterprises, public financial management, and privatisation, aimed at consolidating stability and laying the foundation for sustainable growth,” Aurangzeb said.
The finance minister also highlighted the significant progress in Pakistan’s improvement of the tax-to-GDP ratio.
“During the last fiscal year, it increased to 10.3 per cent, with a clear path towards 11 per cent,” the finance minister said.
He further explained the government’s objective to reach a level of tax collection that ensures fiscal sustainability over the medium to long term.
“This is being pursued through widening the tax base by bringing previously undertaxed but economically significant sectors such as real estate, agriculture, and wholesale and retail trade into the formal net, alongside deepening compliance by reducing leakages through production monitoring systems and AI-enabled technologies. Simultaneously, the tax administration is being transformed through reforms in people, processes, and technology,” he said.
The minister further highlighted efforts to improve governance in [power] distribution companies, involve private sector expertise, advance privatisation, and reduce circular debt, which has long constrained the power sector.
“Rationalising the tariff regime is essential to making energy more competitive for industry, thereby enabling industrial revival and economic growth,” he stressed.
Senator Aurangzeb acknowledged the longstanding support of GCC countries, including Saudi Arabia, the United Arab Emirates, and Qatar, for their critical role in critical role supporting Pakistan through financing, funding, and cooperation at international financial institutions such as the International Monetary Fund.
“This relationship is now evolving towards a new phase centred on trade expansion and investment flows. Remittances continue to play a vital role in supporting the current account, with inflows reaching approximately $38 billion last year and projected to rise to $41-42 billion this year, over half of which originates from GCC countries,” he added.
He further said, “Pakistan is actively engaging with GCC partners to attract investment in priority sectors including energy, oil and gas, minerals and mining, artificial intelligence, digital infrastructure, pharmaceuticals, and agriculture.”
Expressing optimism regarding progress on a Free Trade Agreement (FTA) with the GCC, he termed the discussions at an “advanced stage”.
Senator Aurangzeb reiterated the government’s strategic direction in shifting the collective focus on trade rather than relying on aid.
“Pakistan’s future lies in fostering trade and investment partnerships rather than reliance on aid,” said the finance minister.
He also emphasised the role of foreign direct investment in supporting the higher GDP growth, generating employment opportunities, and delivering shared economic benefits for Pakistan and its partners.
“The government is fully mobilised to translate this vision into reality.” He concluded.
Business
India’s Rail Electrification Drive Crosses 99% Of Total Network
New Delhi: The Indian Railways is close to completing the electrification of almost its entire broad-gauge network, with more than 99 per cent already electrified and the remaining stretches expected to finish soon, according to a statement issued by the Railways Ministry on Sunday.
“The pace of work in recent years has been extraordinary. Between 2019 and 2025, Indian Railways electrified over 33,000 route kilometres, working at an average speed of more than 15 Route KMs every single day. The total distance electrified during this period alone is almost equal to the entire railway network of Germany, showing the scale and seriousness with which India has expanded clean and efficient rail traction,” the statement said.
India’s achievement stands out even when compared with countries that have long-established railway systems. India has managed to electrify nearly its entire broad-gauge system despite operating one of the world’s largest and busiest rail networks.
This transition has reduced diesel consumption, cut emissions, lowered operational costs, and improved the efficiency and speed of train operations. While several advanced economies still depend heavily on diesel traction due to cost or structural limitations, India has moved forward with clear planning and consistent execution.
As the final stretches are completed, the country is set to operate one of the world’s largest fully electrified railway systems, supporting Indian Railways’ goal of becoming a net-zero carbon emitter and offering cleaner, faster and more reliable mobility to millions of passengers every day.
Railways Minister Ashwini Vaishnaw had informed Parliament on Wednesday that Indian Railways has planned to progressively meet its electric power requirement for traction purposes through renewable energy sources with a combination of solar, wind and other renewable sources based on strategic power procurement planning, thereby reducing its carbon emissions.
The minister said that till November 2025, about 812 megawatt (MW) of solar plants and about 93 MW of wind power plants have been commissioned, which are meeting the traction requirements of Indian Railways. Further, 100 MW of renewable power under the Round the Clock (RTC) mode tied up from the Solar Energy Corporation of India (SECI) has also started flowing for traction purposes.
In addition to this, 1,500 MW of renewable capacity under the RTC mode has been tied up to meet the traction power requirement. This is a hybrid solution consisting of solar, wind, and storage components.
He further stated that Indian Railways is now manufacturing and commissioning state of the art three-phase IGBT technology-based locomotives. These locomotives have regenerative features and are, therefore, able to regenerate part of the energy consumed during braking and are, therefore, more energy efficient.
Business
India To Outpace Peers In 2026 As Asia-Pacific Demand Stays Strong: Mastercard report
Last Updated:
India leads Asia Pacific growth in 2026 with a 6.6 percent rate and 4.2 percent inflation, says Mastercard Economics Institute.
News18
India continues to dominate among Asia-Pacific economies next year with the growth rate at 6.6 per cent and inflation at 4.2 per cent, according to the annual economic outlook for 2026 by the Mastercard Economics Institute (MEI).
Factors that make India among the fastest-growing major economies are favourable demographics, rapid digitization and technological advancements, leading to a growth in global capability centres and Tier 2-3 cities.
The report mentioned that tourism has emerged as a key growth lever with destinations such as Goa, Rishikesh and Amristar attracting experiential and spiritual travelers.
AI Enthusiasm Index score of 8, the report said, shows growing push of AI adoption in the country, harnessing the next wave of productivity gains.
Globally, MEI expects real GDP growth to ease marginally to 3.1 per cent in 2026, compared to an estimated 3.2 per cent in 2025.
Asia Pacific has shown strong resilience despite tariff uncertainty and shifting supply chains that have disrupted global trade, said David Mann, chief economist for Asia Pacific at Mastercard.
He noted that the largely positive outlook for consumers across the region reflects an important trend heading into 2026. Even as trade realignments and technological changes shape the global economy, improving microeconomic conditions in many Asia Pacific markets are supporting demand. Mann added that businesses will need to closely track these underlying demand trends.
According to the report, Asia Pacific continues to remain central to global supply chains despite ongoing realignments. India, ASEAN and the Chinese mainland are playing an increasingly important role as companies rethink sourcing strategies and investment plans.
(With IANS Inputs)
December 15, 2025, 16:28 IST
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