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Stellantis unveils new Jeep Cherokee as brand tries to shake off sales declines
Jeep is rolling out a freshly designed model after six consecutive years of annual sales declines.
The Stellantis automaker unveiled a new Jeep Cherokee on Thursday, the latest move to try to jump-start sales. It’s the first Jeep hybrid system, and the first for Stellantis in North America.
The 2026 Jeep Cherokee redesign aims to evoke the iconic Cherokee SUV brand, which has dotted the company’s history for decades. Jeep had previously discontinued the model in 2023 under Stellantis’ former CEO Carlos Tavares as part of various cost-cutting measures.
Thursday’s model marks the debut of Stellantis’ new 1.6-liter turbo-four hybrid powertrain, with more than 500 miles to a tank of fuel. The car will boast a “technology-filled interior,” according to the company, including Stellantis’ new Connect One services package.
The new model, which the company said is longer, taller and wider than the previous Cherokee, also maximizes its space with 30% more cargo capacity.
“The 2026 Jeep Cherokee is an incredibly capable and competitive midsize SUV that’s ready to reclaim our
territory in North America’s largest vehicle segment,” Jeep CEO Bob Broderdorf said in a statement.
The entry-level 2026 car starts at $36,995, including a $1,995 destination charge. The cars will arrive at dealerships toward the end of this year and the beginning of next year, with production taking place at Stellantis’ Mexico plant.
The 2026 Jeep Cherokee Overland.
Stellantis
The announcement comes as Jeep tries to reinvigorate its sales in what has been a yearslong slump for the brand.
Amid a six-year sales decline for Jeep, Stellantis is also facing headwinds from President Donald Trump‘s tariffs, estimating its full-year impact for the company will reach 1.5 billion euros, or $1.74 billion. Stellantis CEO Antonio Filosa, who took over the top job at the automaker earlier this summer, said on a July call with analysts that the company has been working with the Trump administration.
Filosa, who was previously the CEO for Jeep, has long aimed to recover Jeep’s market share through a revitalization of the Cherokee brand.
Stellantis touted a gradual improvement over the coming months in its first-half earnings in July.
“My first weeks as CEO have reconfirmed my strong conviction that we will fix what’s wrong in Stellantis by capitalizing on everything that’s right in Stellantis — starting from the strength, energy and ideas of our people, combined with the great new products we are now bringing to market,” Filosa said in a July statement.
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Top stocks to buy today: Stock recommendations for April 24, 2026 – check list – The Times of India
Stock market recommendations: Bharat Electronics, and Colgate-Palmolive (India) have been recommended as the top stocks to buy today (April 24, 2026) by Bajaj Broking Research. Take a look at the target prices and expected returns:Bharat ElectronicsBuy in the range of ₹ 440.00-450.00
The stock is in structural up trend forming higher high and higher low in all time frame signaling strength and continuation of the uptrend. The entire up move of the last 8 months is in a rising channel as can be seen in the chart highlighting sustained demand at an elevated level.On the smaller time frame, the stock is at the cusp of generating a breakout above the bullish Flag like formation as post a sharp up move in the first 3 weeks of April the stock went into a consolidation phase in the last four sessions. It is seen resuming up move and is at the cusp of generating a breakout above the bullish Flag formation highlighting continuation of the up move and offers fresh entry opportunity.We expect the stock to extend the up move and head towards 495 levels in the coming months being the confluence of the 123.6% external retracement of the previous decline 473 – 400 and the upper band of the rising channel of the last 8 months.Colgate-Palmolive (India)Buy in the range of 2120-2160
The share price of Colgate-Palmolive has generated a breakout above bullish Flag pattern signaling continuation of the up move and offers fresh entry opportunity.We expect the stock to head higher towards 2330 levels in the coming months being the measuring implication of the bullish flag breakout.The daily 14 periods RSI is in buy mode thus supports the positive bias in the stock.(Disclaimer: Recommendations and views on the stock market, other asset classes or personal finance management tips given by experts are their own. These opinions do not represent the views of The Times of India)
It is unusual for a senior figure at the Bank to be so forthright on market movements.
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Consumer confidence has fallen for the third consecutive month amid household “jitters” over rapid price rises, figures show.
GfK’s long-running consumer confidence index fell four points to minus 25 in April, following falls of two points and three points in March and February respectively.
The deepening concern was driven by perceptions of the UK economy, with a six-point slide in confidence for the next 12 months to minus 43, its lowest level since February 2023.
Confidence in personal finances over the coming year fell five points to minus four – one point lower than this time last year.
The major purchase index – an indicator of confidence in buying big ticket items – held steady, albeit at minus 18 but one point better than last April.
The only measure to improve was the savings index – often an indication that households are concerned about their finances and looking to build contingency funds – which is up five points to 32.
Neil Bellamy, consumer insights director at GfK, said: “Consumers really do have the jitters now.
“It is a year since we last saw a monthly drop of this size, and we have to go back to October 2023 to find the last time consumer confidence was lower.
“Everyone is grappling with rapid price rises, especially at the fuel pumps, which are taking a dent out of household budgets, and people know further price hikes are coming.
“Consumer confidence is deteriorating sharply, with fuel prices and threats of more energy price increases acting as constant reminders of inflation.
“While the Gulf crisis is intensifying pressures, much of the current strain reflects earlier domestic cost increases.
“How long can all this disruption and pain continue?”
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