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Puma could be sold as Pinault family weighs next move

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Puma could be sold as Pinault family weighs next move


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Bloomberg

Published



August 25, 2025

The Pinault family is exploring strategic options for German sportswear giant Puma SE — including a potential sale — after the brand lost nearly half its market value over the past year, according to people familiar with the matter.

Pinault family explores strategic options for Puma after share slump – Puma

The French billionaire family has enlisted advisers and approached potential buyers, including China’s Anta Sports Products Ltd. and Li Ning Co., to gauge interest, the sources said, requesting anonymity as the discussions are private. Other U.S.-based sportswear firms and sovereign wealth funds in the Middle East have also been contacted.

The Pinaults currently hold a 29% stake in Frankfurt-listed Puma through their holding company, Artémis, which also controls French luxury group Kering SA. Any sale is expected to command a significant premium, the sources added.

Puma shares have declined 50% over the past 12 months, impacted by weakened demand for sports apparel and concerns over U.S. tariffs. The company’s market capitalization now stands at around €2.6 billion ($3 billion).

Talks are ongoing and there is no guarantee that a transaction will be finalized, the sources said.

A spokesperson for Puma declined to comment, while representatives for Artémis, Anta and Li Ning did not respond to requests for comment.

Puma is currently in the midst of a strategic turnaround led by Chief Executive Officer Arthur Hoeld, as it works to revive consumer interest in its offerings. Despite the efforts, the company issued a profit warning last month, underscoring the challenges ahead.

As part of the restructuring, Puma recently appointed former Adidas executive Andreas Hubert as chief operating officer. Hubert, a 20-year Adidas veteran, previously served as the group’s chief information officer.

Founded in 1948, Puma reported €281.6 million in net income last year, with annual sales reaching €8.8 billion. The brand employs approximately 22,000 people worldwide and sponsors major teams including Premier League club Manchester City, the Portugal national football team, and Denmark’s men’s handball team.

Anta’s portfolio includes brands such as Fila, Descente, Kolon Sport and Jack Wolfskin. In 2019, it led a consortium that acquired Amer Sports Oyj — maker of Wilson tennis rackets and Louisville Slugger baseball bats — for €4.6 billion.

Li Ning, established in 1990 by the celebrated Chinese gymnast of the same name, designs and markets athletic and casual footwear, apparel and accessories. In addition to its core brand, the company operates or licenses others, including Double Happiness (table tennis), Aigle (outdoor gear), and Kason (badminton equipment).



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Modella makes another acquisition, this time it’s the Wynsors footwear chain

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Modella makes another acquisition, this time it’s the Wynsors footwear chain


Published



December 1, 2025

Modella Capital is fast becoming one of the most acquisitive businesses on the UK high street and the latest retailer to join its portfolio is footwear chain Wynsors World of Shoes.

Wynsors

The company hadn’t made a formal announcement as we published but a spate of Companies House announcements came through about individuals ceasing to be “a person with significant control” of Wynsors’ parent company or becoming newly appointed directors. Yet the biggest clue that came early evening on Monday was the one that said “Appointment of Modella Capital Directors Limited as a director on 29 November 2025”.

There’s no hint of how much it might have paid for the business.

The story had originally been broken by Sky News on Monday morning, which had said the investment firm was targeting a takeover of the privately owned footwear retailer and was in “advanced talks”.

Wynsors trades from around 50 standalone shops across the north of England and Sky had said Modella was “the likeliest buyer” of the business, with expectations of a deal before the end of the year. Monday’s later developments tore that timeline up completely.

Modella was recently in the news as the buyer of Claire’s UK business. It also recently bought the non-travel locations of WH Smith (now renamed TG Jones) and owns Hobbycraft and The Original Factory Shop too. It had earlier hoped to add Poundland to its portfolio but missed out on that one.

Wynsors had been looking to sell for around two months and accountancy firm RSM had been hired explore interest from prospective bidders, Sky News said.

The chain trades from around 50 standalone stores and 40 concessions. It sells brands including Adidas, Skechers, Hush Puppies, Clarks, Nike, Kickers and more. And although its sells footwear for women, men and children, it focuses particularly on school shoes.

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Eastpak appoints Marie Gras as vice president, global brand

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Eastpak appoints Marie Gras as vice president, global brand


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December 1, 2025

A running specialist is all set to drive growth in Eastpak‘s bags business. VF Corp’s luggage brand, a major player in the backpack market in France and across Europe, has appointed a new global brand vice president. Marie Gras, who has served as vice president for running at the French sporting-goods giant Decathlon for nearly two and a half years, is leaving Hauts-de-France to join VF Corp’s Antwerp offices. From Belgium, the group operates Eastpak as well as Kipling (led by Domitille Parent, who previously headed Eastpak).

Marie Gras – DR

For Marie Gras, a first challenge looms with last weekend’s reopening of an Eastpak flagship on London’s Carnaby Street. The store is located at 35 Carnaby Street and spans two floors. The brand opened its first-ever store on the London thoroughfare in 2008, in a 170-square-metre space.

Marie Gras helped implement Decathlon’s recent running strategy, in one of the world’s fastest-growing sports. Through its dedicated running brand, Kiprun, Decathlon has launched a running app and, notably, formed agreements with partners in new territories to develop Kiprun spaces beyond its own Decathlon stores. Previously, the executive spent almost eight years at Adidas, most recently overseeing the brand’s activities and events in Paris, one of the key cities in the brand’s global visibility strategy.

Eastpak's London boutique reopened last weekend at 35 Carnaby Street
Eastpak’s London boutique reopened last weekend at 35 Carnaby Street – Eastpak

Eastpak is one of the luggage brands owned by the VF Corp group, which is currently streamlining its operations. The group also owns Kipling, to which it has given fresh momentum in recent months, as well as JanSport, focused on the US market. Eastpak, which benefits from numerous collaborations with designers and mass-market licences, such as Diesel and Gremlins, was founded in 1952 under the name Eastern Canvas Products. In France and Western Europe, it holds a key position among lower- and upper-secondary students. However, across the functional backpack category as a whole (excluding hiking backpacks), the French brand Cabaïa has gained market share in recent years and now claims category leadership in France.

For Eastpak, the challenges are therefore to scale up its entire bags and luggage range and to strengthen its competitiveness against emerging European players in various markets, such as Rains, Ucon Acrobatics, Qwstion, Kapten & Son, Tucano, Ferrino, Ecoalf, Lefrik, and Sandqvist.

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UK budget mildly deflationary; debt to climb past 106%: Fitch

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UK budget mildly deflationary; debt to climb past 106%: Fitch



Fitch Ratings has assessed the UK budget as marginally deflationary and expects the country’s debt burden to rise above 106 per cent of GDP by 2027, underscoring the limited fiscal room available to absorb shocks. The debt ratio remains more than double the median for ‘AA’-rated sovereigns at 49 per cent and is set to edge up further in 2028–2029.

The rating agency said the government’s latest fiscal package is broadly in line with projections made when it affirmed the UK at ‘AA-’/Stable in August but said that the path to consolidation is becoming more challenging.

Fitch Ratings has deemed the budget marginally deflationary, sees debt rising above 106 per cent of GDP by 2027.
The agency said the UK budget broadly aligns with its August deficit projections but signals of rising implementation risks due to back-loaded tax measures and tight spending plans.
New taxes total £26 billion (~$34.37 billion) by FY29, while social spending rises further.

Fitch said the budget’s new tax measures represent £26 billion (~$34.37 billion), or 0.7 per cent of GDP, by fiscal 2029 (FY29), with threshold freezes contributing £8 billion (~$10.57 billion). New Office for Budget Responsibility (OBR) data show general government net borrowing projections 0.2 percentage points (pp) higher on average in 2026–2028 than in March, before falling 0.2 points in 2029, Fitch Ratings said in a release.

Fiscal data since summer remain broadly in line with Fitch’s forecast for the general government deficit to narrow by 0.6 pp in 2025 to 5.3 per cent of GDP and then to 4.4 per cent in 2027, around 0.7 points slower than the government’s new targets.

The agency highlighted material uncertainty around implementation, particularly given the challenging expenditure consolidation outlined in June’s Spending Review, which the budget largely preserves. Real-terms public-sector current spending growth has been tightened further in FY29 to zero, averaging 1.2 per cent in FY26–FY28 compared with 3.4 per cent in FY24–FY25.

Fitch noted that many tax measures are highly back-loaded, coming into effect closer to mid-2029, the latest possible timing of the next general election. A large portion of the tax plan also consists of numerous smaller measures, making the overall impact less transparent than the broader income tax rise the government signalled before the budget. Options to raise further revenue are politically constrained by 2024 election pledges not to increase personal income tax, VAT or National Insurance.

Still, Fitch said Chancellor Rachel Reeves is demonstrating firmer commitment to the fiscal rule than recent predecessors. Last year’s decision to shorten the rolling forecast horizon from five to three years from 2026 has reduced the scope to delay real fiscal adjustment. Aligning fiscal plans more closely with three-year spending reviews also makes it harder to rely on unrealistic spending cuts to fill fiscal gaps.

Budget headroom has increased from £12 billion to £22 billion, around 0.6 per cent of GDP, but Fitch said this remains limited and constrains efforts to improve policy predictability.

Revenue projections have been reshaped by a £16 billion downgrade in expected tax receipts due to lower OBR productivity assumptions, reducing average GDP growth in 2026–2029 by 0.3 pp to 1.5 per cent. Upward revisions to inflation and wage growth more than offset this decline. The OBR’s updated medium-term GDP growth outlook is now closer to Fitch’s trend estimate of 1.4 per cent, of which total factor productivity contributes only 0.3 points.

Although sustained high nominal gilt yields represent a significant fiscal risk, the UK’s long average debt maturity of 13.7 years helps contain projected debt-interest requirements, which Fitch expects to rise modestly to 7.4 per cent of revenue in 2027 from 7 per cent in 2024.

Fitch projects modest GDP outperformance in the near term compared with its August forecast of 1.2 per cent for 2025, although a weakening labour market poses a small downside risk to its 1.2 per cent projection for 2026. The agency judges the budget as marginally deflationary and expects inflation to fall to 2.4 per cent by end-2026.

Fibre2Fashion News Desk (HU)



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