Fashion
US brand PVH partners with OpenAI to embed AI across global operations
With OpenAI, PVH will co-create custom AI capabilities that will be embedded in PVH’s data- and demand-driven operating model – supporting areas such as product and design, demand planning, inventory optimization and consumer engagement. These new capabilities will complement and amplify the creativity and talent of PVH’s teams, enabling sharper execution, more intelligent tools, and more personalized consumer experiences.
PVH Corp has partnered with OpenAI to integrate advanced AI across its global operations, supporting brands including Calvin Klein and Tommy Hilfiger.
The collaboration will enhance product design, demand planning, inventory optimisation and consumer engagement, strengthening PVH’s data-driven PVH+ strategy and enabling faster, more personalised decision-making across the value chain.
“As we build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world, our collaboration with OpenAI will help us supercharge our brand-building journey and connect more meaningfully with our consumers,” said Stefan Larsson, Chief Executive Officer, PVH Corp. “Together with OpenAI, we will explore exciting new opportunities for our brands, accelerate our data-driven operating model and enable faster, more data-driven decision-making. With a test-and-learn approach, we’ll build practical use cases with scalable impact to drive value for associates, partners, and consumers, while helping us build a culture of innovation and agility from the ground up.”
PVH will also integrate OpenAI enterprise APIs to build modern workflows and accelerate outcomes end-to-end, across product, marketing, supply chain, and retail functions. The effort also includes ChatGPT Enterprise and will feature new applications and custom environments built exclusively for PVH teams.
“PVH shows what’s possible when AI is embedded into the core of a fashion leader,” said Giancarlo ‘GC’ Lionetti, Chief Commercial Officer at OpenAI. “The result is less friction, more creativity, and a sector-wide transformation accelerated by PVH deploying OpenAI at scale.”
The collaboration is grounded in PVH’s commitment to practical and scalable innovation that supports associates, transforms ways of working, and deepens connections to consumers.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Italy confirms its position among the world leaders in the textile machinery sector, thanks to a solid and highly specialized production system. The industry stands out for its strong international vocation, with a predominant share of production destined for foreign markets (86% of its sales) and a consolidated presence in over 130 countries. This places the country among the top global exporters of textile technology, renowned for its quality, innovation, and reliability.
In the first eleven months of 2025, sales in Germany have already reached 81 million euros. Among the most requested technologies, accessories stand out (36%), followed by finishing machinery (33%)—the latter being essential for the production processes of the most innovative textile sectors.
Italy’s textile machinery sector will showcase advanced, customised technologies at Techtextil 2026 in Frankfurt, reinforcing its global leadership.
With 86 per cent exports across 130+ countries and €81 million (~$93.71 million) sales in Germany, innovation-driven SMEs and strong demand for accessories and finishing machinery continue to drive growth in technical textiles.
The strength of Italian textile machinery lies in its dynamic structure, composed of small-to-medium-sized companies that are heavily oriented toward Research & Development. This flexibility allows Italian manufacturers to collaborate closely with end-users, transforming customer needs into highly personalized and versatile technological solutions.
“The growing demand for innovative textiles across various industrial fields is further consolidating our manufacturers’ position,” emphasizes Marco Salvadè, President of ACIMIT. “At Techtextil 2026, the Italian offering will once again demonstrate how the combination of high technology and customization capabilities is the key to meeting the challenges of the technical textiles sector.”
Italian expertise, rooted in historic districts such as Bergamo, Biella, Brescia, Como, Milan, Prato, and Vicenza, continues to guarantee standards of quality and reliability that make Made in Italy a point of reference for the entire global industry.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (MS)
Cold-chain infrastructure remains limited, with around 8,815 storage facilities and a capacity of 40.21 million metric tonnes, the March 2026 report, titled ‘Transforming India’s logistics ecosystem’, noted.
Despite India’s national average logistics cost being down to 7.97 per cent of GDP from 14 per cent earlier, several regions face significantly higher logistics costs due to uneven infrastructure and connectivity, a FICCI-Grant Thornton report said.
Cold-chain infrastructure remains limited.
Non-standard warehousing causes delays, higher costs and inconsistent supply-chain performance, it noted.
As planning was historically fragmented across departments, deep alignment gaps remain.
Non-standard warehousing causes delays, higher costs and inconsistent supply-chain performance, it remarked.
Due to cold chain imbalance and reefer underuse, state-level demand mismatches persist, while refrigerated transport remains significantly underutilised nationwide.
Persistent structural challenges include fragmented infrastructure and limited multimodal integration; continued dependence on road-based freight due to coordination gaps across transport modes; limited adoption of automation; and labour-intensive warehousing and logistics operations, resulting in higher error rates, longer turnaround times and limited scalability, according to the report.
Technology is becoming central to logistics planning and execution, with artificial intelligence-driven demand forecasting and routing, digital twins for warehouse and network design, and IoT-enabled visibility across storage and transport improving decision making, the report added.
Control tower models are enabling real-time coordination and faster response to disruptions, while platforms like ULIP provide the digital backbone for interoperable, multimodal logistics, the report mentioned.
Fibre2Fashion News Desk (DS)
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