Fashion
US brand PVH partners with OpenAI to embed AI across global operations
With OpenAI, PVH will co-create custom AI capabilities that will be embedded in PVH’s data- and demand-driven operating model – supporting areas such as product and design, demand planning, inventory optimization and consumer engagement. These new capabilities will complement and amplify the creativity and talent of PVH’s teams, enabling sharper execution, more intelligent tools, and more personalized consumer experiences.
PVH Corp has partnered with OpenAI to integrate advanced AI across its global operations, supporting brands including Calvin Klein and Tommy Hilfiger.
The collaboration will enhance product design, demand planning, inventory optimisation and consumer engagement, strengthening PVH’s data-driven PVH+ strategy and enabling faster, more personalised decision-making across the value chain.
“As we build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world, our collaboration with OpenAI will help us supercharge our brand-building journey and connect more meaningfully with our consumers,” said Stefan Larsson, Chief Executive Officer, PVH Corp. “Together with OpenAI, we will explore exciting new opportunities for our brands, accelerate our data-driven operating model and enable faster, more data-driven decision-making. With a test-and-learn approach, we’ll build practical use cases with scalable impact to drive value for associates, partners, and consumers, while helping us build a culture of innovation and agility from the ground up.”
PVH will also integrate OpenAI enterprise APIs to build modern workflows and accelerate outcomes end-to-end, across product, marketing, supply chain, and retail functions. The effort also includes ChatGPT Enterprise and will feature new applications and custom environments built exclusively for PVH teams.
“PVH shows what’s possible when AI is embedded into the core of a fashion leader,” said Giancarlo ‘GC’ Lionetti, Chief Commercial Officer at OpenAI. “The result is less friction, more creativity, and a sector-wide transformation accelerated by PVH deploying OpenAI at scale.”
The collaboration is grounded in PVH’s commitment to practical and scalable innovation that supports associates, transforms ways of working, and deepens connections to consumers.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Attributing the increase to robust global demand and the improving competitiveness of the sector, AECE chairperson Fadel Marzouk said the sector is targeting exports worth $4.4 billion by the end of this year. New investments are expected to further strengthen production and export capabilities, he noted.
Exports in Egypt’s readymade garments sector rose by 11 per cent YoY to reach $299 million in January, according to the Apparel Export Council of Egypt.
Shipments to the US rose by 16 per cent YoY to $118 million, while exports to the EU increased by 26 per cent YoY to $132 million in the month.
The sector is targeting exports worth $4.4 billion by the end of this year and $12 billion by 2031.
Shipments to the United States rose by 16 per cent YoY to $118 million, while exports to the European Union increased by 26 per cent YoY to $132 million in the month.
The council aims to boost exports by 22–25 per cent annually over the next five years, targeting shipments worth $12 billion by 2031, he was quoted as saying by domestic media outlets.
However, he cautioned that ongoing geopolitical tensions in the Middle East could pose challenges to production and export targets in the near term.
Fibre2Fashion News Desk (DS)
The upcoming official visit to Russia by Vietnamese Prime Minister Pham Minh Chinh is expected to open new opportunities to advance bilateral trade ties to a higher level, according to a domestic news agency.
Vietnam-Russia trade reached $700 million in the first two months this year—down by 5.1 per cent YoY.
The decline, however, is perceived as short-term, with the overall long-term growth trajectory being stable.
The upcoming official visit to Russia by Vietnamese PM Pham Minh Chinh is expected to open new opportunities to advance bilateral trade ties to a higher level.
To boost bilateral trade, the Vietnamese Ministry of Industry and Trade (MoIT) plans to refine and expand cooperation mechanisms, fully utilise existing agreements, particularly the Eurasian Economic Union (EAEU)-Vietnam free trade agreement (FTA), and balance trade structures.
EAEU, established in 2015, comprises Russia, Armenia, Belarus, Kazakhstan and Kyrgyzstan.
Flexible joint-venture models that maximise economic complementarity will be given priority along with vigorous trade promotion and business connectivity.
An annual Vietnam-Russia trade and investment forum will serve as a stable dialogue channel for enterprises, trade promotion bodies, commerce chambers and officials.
The ministry will also organise specialised trade and investment missions to Russia, support participation in fairs, exhibitions and seminars, and help Vietnamese firms connect with major distribution networks, especially supermarket chains and large e-commerce platforms.
Fibre2Fashion News Desk (DS)
The Misto segment recorded annual revenue of KRW 829.6 billion, down 9.6 per cent YoY due to US restructuring and inventory clearance. However, operating profit rebounded to KRW 74.7 billion, signalling a strong turnaround, with the segment delivering its fourth consecutive quarter of profitability.
Misto Holdings has reported revenue of KRW 4.47 trillion (~$2.97 billion) in 2025, up 4.7 per cent YoY, with operating profit rising 31.6 per cent.
While the Misto segment declined, profitability improved.
Growth was driven by Greater China and steady Acushnet performance.
In Q4, revenue rose 6.3 per cent, led by Acushnet, while the company returned KRW 285.4 billion to shareholders.
The growth momentum was led by Greater China, which delivered triple-digit expansion in 2025 as the company scaled its presence through leading K-fashion brands such as Marithe+Francois Girbaud, Matin Kim, Rest and Recreation, and Raive. In Korea, Fila continued to benefit from stable demand in its footwear franchise models, Misto Holdings said in a press release.
The Acushnet segment maintained steady performance, supported by robust demand for golf equipment and premium positioning, contributing to overall earnings stability.
“2025 was a meaningful year in which we further clarified our identity as a global brand portfolio company following our corporate name change. Based on the expansion of our Greater China business, improved profitability in the Misto segment, and Acushnet’s solid growth, we strengthened the stability of our earnings. We will continue to enhance brand value, maintain profitability-focused management, and execute our shareholder return policy to support sustainable growth,” said Ho Yeon (Aaron) Lee, CFO of Misto Holdings.
Meanwhile, in the fourth quarter (Q4), revenue rose 6.3 per cent YoY to KRW 915.2 billion, supported by profitability-focused operations, restructuring of its US business, and continued growth at Acushnet despite macroeconomic uncertainty.
Acushnet remained a key contributor in Q4, with revenue increasing 10.9 per cent YoY to KRW 698.3 billion, driven by strong sales of Titleist T-Series irons and SM10 wedges, along with higher average selling prices for FootJoy golf shoes.
Misto Holdings also advanced its shareholder return strategy, returning approximately KRW 285.4 billion through dividends and share repurchases in 2025, achieving 57.1 per cent of its three-year target.
Fibre2Fashion News Desk (SG)
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