Fashion
H&M signs Lorena Saravia for first collaboration with Mexican designer
Published
August 26, 2025
H&M announced its first collaboration with a Mexican designer by unveiling the exclusive collection with Lorena Saravia, which will be available starting October 16, 2025, in select stores and online.
The 29-piece proposal reflects the contemporary sensibility and cultural connection that characterize the work of Saravia, who has built a brand recognized for its quality, impeccable cuts and a style aimed at today’s women.
“When I started my brand, I wanted to create something distinctly Mexican that embodied quality, impeccable cut and contemporary style for the modern woman,” said the designer.
She added that, although Mexico is often seen as a macho society, women have always been a formidable force.
“My hope is that every woman who wears my designs will feel inspired and empowered,” Saravia concluded.
The collection combines structured silhouettes, such as the iconic denim jacket and slit denim pants, with more sensual pieces, including draped blouses and open-back dresses.
The homage to Mexico is reflected in the use of working textiles, handcrafted details and accessories such as cowboy boots, a hallmark of Lorena Saravia’s career, accompanied by wide-brimmed hats and decorative belts.
“What I admire most about Lorena is how she manages to draw inspiration from her heritage and Mexican craftsmanship to create something fresh, original and truly her own. Overall, there is a beautiful connection to the land, mixed with contemporary elegance,” commented Ann-Sofie Johansson, creative consultant at H&M.
Among the accessories is a reinterpretation of Saravia’s grandmother’s lion earrings, which served as inspiration for buttons and jewelry.
With this collaboration, H&M expands its commitment to cultural diversity and global designer talent. It is worth remembering that its first collaboration with a Latin American designer took place in 2019, with Colombian Johanna Ortíz.
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Fashion
European Commission, Switzerland sign broad package of agreements
The package establishes a modern framework for both sides, enabling frictionless access to a market of 460 million consumers in key sectors, delivering economic benefits to both parties.
European Commission President Ursula von der Leyen and Swiss President Guy Parmelin yesterday signed a broad package of agreements aimed at deepening and expanding EU-Switzerland ties.
By aligning standards and rules in closely integrated areas, it will provide legal certainty, simplify trade in goods like medical devices and food products, and ease cross-border supply for businesses on both sides.
By aligning standards and rules in closely integrated areas, it will provide legal certainty, simplify trade in goods like medical devices and food products, and ease cross-border supply for businesses on both sides of the border.
Additionally, it will ensure more consistent rules for individuals who live, work or study across the EU-Swiss border. Switzerland will contribute to the development of legislation in the areas covered by the package and will have the opportunity to influence these rules as they are being designed.
“By modernising and deepening our ties across key sectors, from trade and transport to health and energy—we are strengthening legal certainty, fostering innovation and creating new opportunities for our citizens and businesses,” von der Leyen said in a release from the Commission.
The package includes updates to four already existing agreements, which already give Switzerland access to the EU internal market, regarding air transport, land transport, the free movement of persons and mutual recognition of conformity assessment.
New agreements on food safety, electricity, health and Switzerland’s participation in the EU Agency for the Space Programme were signed. A new agreement introduced a permanent and fair financial contribution by Switzerland to economic and social cohesion within the EU.
Apart from a protocol on parliamentary cooperation, the package includes also a joint declaration on the establishment of a high-level dialogue on the broad bilateral package.
Fibre2Fashion News Desk (DS)
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