The rubbery toy made by Massachusetts-based Schylling, NeeDoh squishies, has unexpectedly gone viral on social media.

The sales of the squishies have skyrocketed, leaving stores empty and resellers charging triple the price.

CEO Paul Weingard reported that the company sold through the entire year’s inventory within the first nine weeks of 2026.

While talking to Business Insider, Weingard said, “Literally within the first nine weeks of the year, we’d sold through the whole year’s inventory. No company can plan for that.”

NeeDoh was introduced by Schylling in 2017, but demand skyrocketed this holiday season after the advent calendar-style pack took off on TikTok and elsewhere online.

Schylling claims that NeeDoh is its biggest-selling product in 52 years.

The toy is priced between $6 to $10, but due to supply chain shortages, resellers on Walmart are selling it for $200.

Where to buy NeeDoh?

The toy is available at Schylling’s official website, the company’s Amazon store, Walmart, and Target. But due to the shutdown of factories in China during the Lunar New Year in February, the company is facing a significant shortage.

Are NeeDoh safe for kids?

According to manufacturers, NeeDosh squishies are manufactured from non-toxic thermoplastic rubber. 

Additionally, there’s no BPA, phthalates, or latex. It also complies with U.S. toy safety standards. These standards make it safe for kids.

However, for extra caution, parents are advised not to give squishies to children under 3 years old as they pose choking hazards. The company recommends the toy for ages 5 and up. 

There were speculations that Harry, Meghan Markle and their children, Archie, 6, and Lilibet, 4, could return to the UK this summer and meet with King Charles.

However, Harry’s hopes of reconciliation have allegedly been crushed amid mounting pressures on King Charles, 77, who continues to undergo treatment for an undisclosed form of cancer while managing broader challenges.

The latest claims have raised fresh doubts over any imminent royal reconciliation between father-son duo.

From Harry’s point of view, the situation has become deeply upsetting – he feels as though he is being quietly ignored by his father at a moment when he genuinely believed they were beginning to rebuild some form of connection, according to a new report.

An insider claimed to OK!, “He [Harry] is being ghosted and blanked by his own father. It’s devastating for him.”

A royal commentator also revealed that the King had shifted his “focus” elsewhere in recent months.

They said: “There is a growing impression that the King has, to some extent, stepped back from trying to actively engage with the situation. His focus appears to be elsewhere, with a number of pressing responsibilities and concerns taking priority over attempting to resolve matters with Harry.”

In Harry’s view, there are outside influences and pressures shaping how things are unfolding. That perception has deepened his frustration, because it leaves him feeling as though any attempt to rebuild bridges is being complicated by factors he has little or no control over, making progress far harder to achieve.

One insider added: “Harry increasingly senses that what is happening is not just about a breakdown between him and his father, but that there are wider influences and internal dynamics shaping the situation behind the scenes.”

Shah Rukh Khan casting news in The White Lotus season 4 appeared sending fans into frenzy.

Excitement spread across social media as fans imagined the “King of Bollywood” navigating the satirical world of the Emmy winning anthology series.

A viral post from Mondays With Mohan shared Deadline’s announcement of the ‘global icon’ joining the HBO series.

Comments poured in, with some users celebrating the idea of Khan finally making a Hollywood prestige TV debut.

“I hope this is real,” one fan wrote, while another added, “I guess Im gonna start watching white lotus now”

But not everyone was convinced.

A few sharp-eyed followers quickly pointed out the timing: April 1.

“Guys, it’s an April Fools’ joke,” one commenter warned, bursting the bubble for those who had already begun fantasy casting Khan alongside Jennifer Coolidge and Aubrey Plaza.

However, what can be understood from this playful stunt is just how much appetite there is for Bollywood’s biggest names to cross into Hollywood.

Reports have suggested that Deepika Padukone was approached for a role in The White Lotus season 4 but declined, reportedly because of auditions requirement.

Meanwhile, Priyanka Chopra has already paved the way, successfully carving out a Hollywood career with projects like Quantico, Baywatch, and Citadel.

So, while Shah Rukh Khan’s White Lotus “casting” may have been a prank, the fan reaction proved one thing: audiences are more than ready to see Bollywood royalty take center stage in Hollywood’s most talked about shows.