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Equinox chairman says ‘health is the new luxury’ as wellness spending soars

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Equinox chairman says ‘health is the new luxury’ as wellness spending soars


Equinox’s $40,000-a-year membership has a waiting list of more than 1,000 people, as demand for luxury health and wellness programs soars, according to the company’s chairman.

The high-end fitness chain’s “Optimize by Equinox,” launched in 2024, is one of the most expensive gym memberships in the world and includes everything from personal training and nutrition to sleep coaching, massage therapy and a “health concierge.”

Harvey Spevak, Equinox’s executive chairman, told Inside Wealth that the program has seen remarkable demand and highlights the “insatiable” demand by the wealthy for longevity and wellness products.

“Health is the new luxury,” Spevak said. “The No. 1 thing in the experience economy, besides travel, that the consumer wants, is, ‘How do I live a high-performance lifestyle?'”

The Optimize program is all part of Equinox’s strategy to become the leading luxury brand in the fast-growing business of health and wellness.

The global wellness market is expected to reach nearly $10 trillion by 2030, up from $6.8 trillion in 2024, according to estimates from the Global Wellness Institute. With the population of millionaires and billionaires aging, and an explosion in companies and products promising miracle cures, the wealthy are driving much of the spending.

Equinox has grown beyond fitness clubs to expand into hotels and hospitality, personalized performance programs, IV centers, blood-testing collaborations and more.

The company opened its first hotel, in Manhattan’s Hudson Yards neighborhood, in 2019 and is about to open a second, in Saudi Arabia. Spevak said Equinox will likely have close to a dozen hotels around the world — including in the Middle East, the Caribbean and the U.S. — within the next seven to eight years.

Equinox currently has 115 fitness clubs and has plans for 40 more — including locations in Nashville, Tennessee; Toronto; Charlotte, North Carolina; and South Florida. Despite being the largest retailer in New York by square feet, it’s continuing to add more in its home city, Spevak said.

The Optimize membership leverages Function Health, a lab test company, to provide clients with tests for 100 biomarkers twice a year, which could then serve as guides for a fitness, nutrition and lifestyle program tailored to each client.

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Spevak said the program has rolled out in Los Angeles and Dallas and will eventually launch in New York.

The company also recently created a personalized program for women called EQX ARC. Using  diagnostics, wearables and specialized coaching, the program is designed around the different stages of a woman’s life and health journey, and already has its own waitlist.

Spevak said the company’s IV-drip lounge at the Equinox Hotel in Hudson Yards — its only drip lounge thus far — has already become “a seven-figure business.”

Equinox Hudson Yards is the brand’s truest realization of its holistic lifestyle promise, giving members access to signature group fitness classes, a 25-yard indoor saltwater pool, hot and cold plunge pools and a 15,000 square foot outdoor leisure pool and sundeck. The Equinox at Hudson Yards footprint offers ample opportunity for training, working, regenerating, socializing, community building, eating and more.

Matthew Peyton | Getty Images Entertainment | Getty Images

While Equinox is private and doesn’t disclose financials, Spevak said 2025 was a “record year” for the company and he expects 2026 “to be even bigger.” He said other high-end consumer companies are reaching out to Equinox to partner on health and wellness.

“When you think about the economy moving from a product economy to an experience economy, a lot of big consumer companies are saying, ‘Well, how do I continue to serve my consumer and health and wellness, and who do I talk to?’

“There’s truly only one brand that has the authority and the brand equity,” he said. 

A version of this article first appeared in CNBC’s Inside Wealth newsletter with Robert Frank, a weekly guide to the high-net-worth investor and consumer. Sign up to receive future editions, straight to your inbox.



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Mortgage lenders expect property market boost – but credit wobbles are emerging

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Mortgage lenders expect property market boost – but credit wobbles are emerging


Loan default rates are rising, but the true impact on households is yet to come as consumers brace for price rises due to the Iran war, experts have warned.

The latest Credit Conditions Survey from the Bank of England, which measures demand for new borrowing, shows defaults on loans from January to March have risen to 6.2 per cent.

In the previous quarter, there were hardly any defaults on mortgage debt, say lenders. The figures suggest consumers were already feeling the squeeze even before the Iran war, as the economy flatlined.

Karim Haji, Global and UK Head of Financial Services at accountancy firm KPMG, said: “Rising default rates show that underlying pressure is building. The impact of the prolonged conflict on fuel prices is adding new pressure on household finances, and the full impact of higher costs and mortgage rates is still feeding through.”

But the mortgage and property market is still expected to see rising demand in the coming months, experts say.

For secured lending defaults, which include mortgages, the Bank recorded 6.2 per cent in the first quarter of 2026, the highest since the last three months of 2024 (7.8 per cent), when the UK had seen multiple hikes in interest rates. The data for the first three months of 2026 marked a reversal from the fall in defaults reported in the last six months of 2025.

For unsecured lending defaults, such as credit cards, the Bank reported a fourth consecutive quarter of rising defaults (18.6 per cent in the first quarter of 2026). This was the highest figure since the last quarter of 2023 (25.7 per cent).

According to the Bank, demand for home loans and other debt remained high in the run-up to the Iran war, as borrowing costs fell.

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Lenders had expected demand to keep growing as interest rates came down, but that may now have changed as borrowers become less optimistic, or have to refinance mortgages at higher rates as fixed-rate deals came to a close.

Mr Haji added: “Stable demand for unsecured lending shows households turning to credit to manage their increasing day-to-day spend. While some borrowers are still able to access credit, others are beginning to struggle with repayments, pointing to possible early stages of credit deterioration.”

Bond yields, the amount the government pays in interest on its borrowing, which link to mortgage prices, have eased this week following the announcement of a ceasefire.

Aside from credit wobbles, the Bank of England’s Credit Conditions Survey finds that lenders expect mortgage demand to increase over the coming months.

Demand for home loans and other debt remained high in the run-up to the Iran war
Demand for home loans and other debt remained high in the run-up to the Iran war (Getty Images)

Damien Burke, Head of Regulatory Practice at consultancy Broadstone, said: “The latest Credit Conditions Survey suggests a cautiously improving outlook for the mortgage market at the start of the year, with lenders expecting demand to pick up in the coming months, particularly for house purchases and remortgaging. This reflects a degree of pent-up demand as home buyers awaited lower interest rates and a more certain fiscal landscape.”

But the survey was done just as the Middle East conflict began. The longer it continues, the worse the blow to borrower and lenders, brokers warn.

Raj Abrol, CEO of risk platform Galytix, said: “What started as a conflict in the Middle East is now showing up in borrowing costs right across the economy. Mortgage rates have jumped from 4.8 per cent to over 5.5 per cent — that’s an extra £1,000 a year on a typical £200,000 mortgage. The ongoing turmoil of the Iran crisis has spooked many of the big banks, leading to a surge in mortgage rates and increased pressure on homeowners. Against this complex backdrop, a rise in defaults could well continue for many months as inflation persists and cost-of-living crisis worsens. The longer this uncertainty continues, lenders will continue to remain risk-averse, making access to credit a bigger challenge for consumers.”

For companies, the cost of short-term borrowing has also jumped. When credit gets more expensive, it hurts businesses’ funding for payroll, small and medium-sized businesses refinance, and consumers whose credit cards and car loans quietly reset higher. With a million fixed-rate mortgage deals expiring by September and inflation heading towards 3.5 per cent, the longer this goes on, the more defaults move from a slow creep to something banks have to take seriously, risk experts warn.

Mr Burke adds: “The fall-out from the Ukraine conflict on inflation and mortgage rates remains fresh in the minds of households, and even short-term disruption to supply chains can have a long-term impact on the cost of goods. This further amplifies the need for understanding consumers’ individual affordability when assessing for credit products.”



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Iran war doubles Russia’s main oil revenue to $9bn in April, show calculations – SUCH TV

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Iran war doubles Russia’s main oil revenue to bn in April, show calculations – SUCH TV



Russia will see revenue from its biggest single oil tax double to $9 billion in April due to the oil and gas crisis triggered by the US and Israeli attack on Iran, Reuters calculations showed on Thursday.

The Reuters calculation is some of the first concrete evidence of a windfall for Russia, the world’s second-largest oil exporter, from the Iran war, which oil traders say has triggered the most serious energy crisis in recent history.

Iran effectively shut the Strait of Hormuz — a route for about a fifth of global oil and LNG flows — after US and Israeli airstrikes on Iran at the end of February, sending Brent futures shooting well past $100 per barrel.

Russia’s main revenue from its vast oil and gas industry is based on production. Export duty on crude oil has been nullified from the start of 2024 as part of the so-called wider tax manoeuvre, a years-long tax reform of the industry.

According to Reuters calculations based on preliminary production data and oil prices, Russia’s mineral extraction tax on oil output will increase in April to around ₽700 billion ($9 billion) from ₽327 billion in March. The revenue is up by some 10% from April last year.

For the whole of 2026, Russia has budgeted for ₽7.9 trillion from the mineral extraction tax.

Russian energy in demand

The average price of Russia’s Urals crude, used for taxation, jumped to $77 per barrel in March, its highest since October 2023, according to economy ministry data.

That was up 73% from February’s $44.59 per barrel and above the level of $59 assumed in this year’s state budget.

The Kremlin said on Tuesday there were a huge number of requests for Russian energy from a range of different places amid a grave global energy crisis that was shaking the foundations of the oil and gas markets.

Still, there are limits on the windfall for Russia, and economists inside Russia have repeatedly cautioned that 2026 could be a tough year.

Russia ran a budget deficit of ₽4.58 trillion, or 1.9% of gross domestic product, in January-March 2026, the finance ministry said on Wednesday.

And Ukraine’s attacks on Russian energy infrastructure, with an aim to cripple Moscow’s finances, have also contributed to lower earnings and threaten oil production cuts.

The size of the windfall for Russia will ultimately depend on how long the Iran crisis lasts.



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Lidl begins building its first pub at site in Dundonald, Northern Ireland

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Lidl begins building its first pub at site in Dundonald, Northern Ireland



The development is an unusual consequence of Northern Ireland’s strict licensing laws.



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