Fashion
German brand Adidas posts 13% revenue growth in 2025
Footwear revenues grew 12 per cent on a currency-neutral basis in 2025. The broader and deeper product offering drove double-digit footwear growth across many categories, including running, training, performance, basketball, and sportswear. Strong growth in originals also contributed to the increase in footwear. Apparel sales grew 15 per cent during the year as brand and product momentum continued to expand as planned. Differentiated and locally relevant apparel collections fuelled double-digit increases in major categories like football, running, training, and originals.
In 2025, Adidas achieved double-digit, currency-neutral revenue growth across all markets and channels, with footwear up 12 per cent and apparel 15 per cent.
Europe, North America, and Greater China grew 10-13 per cent, while Latin America, Emerging Markets, and Japan/South Korea saw 14-22 per cent growth.
Strong wholesale, retail, and e-commerce performance drove results.
“I am again very proud of what our people have achieved. Driving double-digit growth in the fourth quarter despite all the external turbulence, and more than doubling our operating profit in the quarter made the year end very well and made 2025 much better than we had planned and expected when the year started. The double-digit growth in all markets and all channels is of course very pleasing, but even more important is that this is quality growth. Our markets have been very good at managing that the right product in the right amount has been sold in their markets and that we have managed to keep full-price sell-throughs high and discounts under control. The gross margin of 51.6 per cent (without Yeezy) is historically high and underlines this performance and the strength of our brand,” said Adidas CEO Bjørn Gulden.
Currency-neutral net sales for the Adidas brand grew at double-digit rates in all markets in 2025, reflecting significant market share gains around the world as a result of combining the brand’s global strength with locally relevant product assortments and activations. Europe (+10 per cent), North America (+10 per cent), and Greater China (+13 per cent) grew revenues at a low-double-digit rate in 2025. Latin America (+22 per cent), Emerging Markets (+17 per cent), and Japan/South Korea (+14 per cent) recorded even faster growth. In all markets, growth was broad-based as reflected in strong improvements in both the wholesale and direct-to-consumer (DTC) business, the company said in a press release.
Growth for the Adidas brand in 2025 was equally broad-based across all channels with double-digit increases in both wholesale and DTC. Strong sell-through rates at retail partners and increased shelf space allocations continued to drive wholesale revenues, which increased 12 per cent on a currency-neutral basis. Own retail revenues were up 13 per cent, driven by strong like-for-like growth in the company’s global fleet of own stores and continued investments into new retail doors. E-commerce sales increased 16 per cent, with a continued focus on full-price propositions. As a result, sales in the brand’s DTC business grew 14 per cent.
“For 2026 we expect high-single-digit growth currency-neutral, which will add another €2 billion (~$2.32 billion) in revenue. We expect operating profit, despite the headwind from tariffs and negative FX of around €400 million (~$464.04 million), to grow faster than revenue and to increase to around €2.3 billion (~$2.67 billion). That will in my opinion define Adidas again to be a healthy and successful company. For 2027 and 2028 we expect to continue to take market share, grow sales at a high-single-digit rate and deliver an operating margin of more than 10 per cent in 2028,” added Gulden.
“To achieve this, our focus will continue to be consumer-oriented and to be the global sports brand with a local mindset. We have the scale, the innovation, the product pipeline, the marketing concepts, and the talented people to achieve this. We now have to further reduce complexity, put decision-making closer to the consumer and where the knowledge sits and make sure we optimise our systems, processes, and organisation to the new reality in the global marketplace,” Gulden concluded.
Fibre2Fashion News Desk (RR)
Fashion
China boosts offshore wind capacity to speed up low-carbon transition
The country’s total wind power installed capacity hit 650 million kW at the end of February 2026—up by 22.8 per cent year on year (YoY), data from the National Energy Administration show.
China is developing several advanced offshore wind projects, fast-tracking its energy transition.
Its cumulative offshore wind installed capacity has surpassed 47 million kW, leading the world for five consecutive years.
China is now shifting its focus to deeper, more distant waters.
It has also developed a robust, clustered offshore wind industrial supply chain, with key hubs in coastal provinces.
Its cumulative offshore wind installed capacity has surpassed 47 million kW, leading the world for five consecutive years.
Generally, projects with water depths exceeding 50 metres are categorised as deep-sea offshore wind, and those over 65 kilometres from the shore as far-offshore wind.
China is now shifting its focus to deeper, more distant waters, where winds are stronger and more stable, but pose greater operational challenges.
In south China’s Guangdong Province, a major offshore wind farm project developed by China Huadian Corporation, situated off the coast of Yangjiang City, has started full-scale construction.
Located up to 89 km offshore, it will generate 1.6 billion kWh of clean power annually and reduce carbon emissions by 1.26 million tonnes upon completion, a state-controlled media outlet reported.
Meanwhile, in east China’s Shandong Province, the country’s deepest operational offshore wind farm has achieved full grid connection. The 504,000-kW project, developed by China Huaneng Group, operates in waters ranging from 52 to 56 metres deep, approximately 70 km offshore.
In south China’s Hainan Province, a pilot wind project has also commissioned its first grid-connected turbines, which are expected to generate 150 million kWh of clean power per year.
China has also developed a robust, clustered offshore wind industrial supply chain, with key hubs in coastal provinces like Guangdong, Jiangsu, Shandong and Fujian, covering turbine manufacturing, auxiliary equipment, construction and installation, and operation and maintenance services.
In Shantou, Guangdong Province, local authorities are exploring diversified utilisation models for offshore wind to build a world-class high-end offshore wind equipment cluster.
Key components for wind turbines, including generators, gearboxes, and bearings, are produced and assembled seamlessly within the industrial cluster, reducing long-distance transportation costs and the risk of damage.
The city also boasts a key offshore wind innovation hub, equipped with a training centre and an advanced wind turbine testing platform, which provides professional technical support and performance testing services for the global offshore wind industry.
In Yancheng, east China’s Jiangsu Province, China’s largest offshore wind industrial cluster has taken shape, with a complete supply chain. Its total wind turbine production capacity accounts for over 40 per cent of the national total, and blade production accounts for about 20 per cent of the country’s output.
During the 15th Five-Year Plan period (2026-2030), China aims at further developing large-scale offshore wind bases across the Bohai Sea, the Yellow Sea and the East China Sea, and steadily scale up deep-sea wind development.
The country targets over 100 million kW of cumulative offshore wind capacity by 2030.
Fibre2Fashion News Desk (DS)
Fashion
Sweden’s H&M & Stella McCartney return with nostalgic 2026 collection
The collection unites past and present, combining beloved current signatures, such as oversized shirting, sweeping trenches and sharp tailoring, with playful iconic hits from McCartney’s early archive, including bejewelled prints and slogan tops.
H&M unveils its new Stella McCartney collaboration, launching May 7, marking 20 years since their first partnership.
Blending archive-inspired designs with modern signatures, the collection features tailored pieces, statement prints and accessories.
With a strong focus on recycled and organic materials, it reflects McCartney’s legacy of innovation, sustainability and timeless style.
“I see this collection as a journey through my fashion history. It is a true mix of current classics and some of my old favourites that showcase my first forays into fashion and the development of my signatures. It’s playful, strong, sparkling, joyful, refined.” Stella McCartney.
Other key items in the collection include rib knitted dresses and tops with McCartney’s signature Falabella chain at the neck, and a long white gown with a cape-like sleeve that loops into the hem, giving the look of a sweeping circle of fabric. Also available are sparkling partywear, separates and denims, as well as mesh dresses and tops in a bold archival cherry-print. Offering an extra dose of nostalgia is a white mini tee embellished with studs reading ‘Rock Royalty’.
The accessories range is strong, and rich in bags. There will be six styles to choose from, including small, branded shoulder bags, giant totes and a timeless chocolate-toned bag with a chain-detail strap. This is one of several pieces in the collection that incorporate the Falabella chain, including necklaces and earrings, crafted in recycled metal in mixed tones, and loafers with chain detailing on the front.
The collection is defined by an approach to materials that prioritizes recycled content, organic cottons, wool certified to the RWS Standard and innovative usage of feedstock for coated materials, such as industrial corn and recycled vegetable oil.
Unveiled today is the collection’s campaign, shot by Sam Rock in London, and starring Renee Rapp, Angelina Kendall and Adwoa Aboah. The mood is playful yet effortless, nostalgic yet forward-thinking. Across the campaign, &Stella becomes the tagline for this special collaboration. Reinterpreted in myriad forms – &Here &Now &Me &You – it becomes a message about connection, care, and a way of being that speaks both this moment, and to the past, present, and future.
“Stella has always had a bold vision for fashion, and this collection tracks her journey from a young, rule-breaking voice to a master of timeless design. Every single piece in the collection is desirable and tells a unique and bold story.” – Ann-Sofie Johansson.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (JP)
Fashion
North India cotton yarn steady despite continued push by spinners
The Delhi cotton yarn market remained stable, though demand from downstream industries was weak at elevated price levels. Garment demand in both domestic and export markets also remained sluggish. A trader from Delhi market told Fibre*Fashion, “Spinning mills are selling cotton yarn at an additional margin of at least ** per cent. They have a cushion of advance orders from other countries. Mills have export orders for the next *–* months, so they do not need to sell in the domestic market. They are selling cotton yarn domestically at higher prices than export realisations.”
In Delhi, ** count combed knitting yarn was traded at ****;***–*** (~$*.**–*.**) per kg (GST extra), while ** count combed yarn was priced at ****;***–*** (~$*.**–*.**) per kg. Meanwhile, ** count carded yarn was traded at ****;***–*** (~$*.**–*.**) per kg and ** count carded at ****;***–*** (~$*.**–*.**) per kg, according to market sources.
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