Fashion
German brand Adidas posts 13% revenue growth in 2025
Footwear revenues grew 12 per cent on a currency-neutral basis in 2025. The broader and deeper product offering drove double-digit footwear growth across many categories, including running, training, performance, basketball, and sportswear. Strong growth in originals also contributed to the increase in footwear. Apparel sales grew 15 per cent during the year as brand and product momentum continued to expand as planned. Differentiated and locally relevant apparel collections fuelled double-digit increases in major categories like football, running, training, and originals.
In 2025, Adidas achieved double-digit, currency-neutral revenue growth across all markets and channels, with footwear up 12 per cent and apparel 15 per cent.
Europe, North America, and Greater China grew 10-13 per cent, while Latin America, Emerging Markets, and Japan/South Korea saw 14-22 per cent growth.
Strong wholesale, retail, and e-commerce performance drove results.
“I am again very proud of what our people have achieved. Driving double-digit growth in the fourth quarter despite all the external turbulence, and more than doubling our operating profit in the quarter made the year end very well and made 2025 much better than we had planned and expected when the year started. The double-digit growth in all markets and all channels is of course very pleasing, but even more important is that this is quality growth. Our markets have been very good at managing that the right product in the right amount has been sold in their markets and that we have managed to keep full-price sell-throughs high and discounts under control. The gross margin of 51.6 per cent (without Yeezy) is historically high and underlines this performance and the strength of our brand,” said Adidas CEO Bjørn Gulden.
Currency-neutral net sales for the Adidas brand grew at double-digit rates in all markets in 2025, reflecting significant market share gains around the world as a result of combining the brand’s global strength with locally relevant product assortments and activations. Europe (+10 per cent), North America (+10 per cent), and Greater China (+13 per cent) grew revenues at a low-double-digit rate in 2025. Latin America (+22 per cent), Emerging Markets (+17 per cent), and Japan/South Korea (+14 per cent) recorded even faster growth. In all markets, growth was broad-based as reflected in strong improvements in both the wholesale and direct-to-consumer (DTC) business, the company said in a press release.
Growth for the Adidas brand in 2025 was equally broad-based across all channels with double-digit increases in both wholesale and DTC. Strong sell-through rates at retail partners and increased shelf space allocations continued to drive wholesale revenues, which increased 12 per cent on a currency-neutral basis. Own retail revenues were up 13 per cent, driven by strong like-for-like growth in the company’s global fleet of own stores and continued investments into new retail doors. E-commerce sales increased 16 per cent, with a continued focus on full-price propositions. As a result, sales in the brand’s DTC business grew 14 per cent.
“For 2026 we expect high-single-digit growth currency-neutral, which will add another €2 billion (~$2.32 billion) in revenue. We expect operating profit, despite the headwind from tariffs and negative FX of around €400 million (~$464.04 million), to grow faster than revenue and to increase to around €2.3 billion (~$2.67 billion). That will in my opinion define Adidas again to be a healthy and successful company. For 2027 and 2028 we expect to continue to take market share, grow sales at a high-single-digit rate and deliver an operating margin of more than 10 per cent in 2028,” added Gulden.
“To achieve this, our focus will continue to be consumer-oriented and to be the global sports brand with a local mindset. We have the scale, the innovation, the product pipeline, the marketing concepts, and the talented people to achieve this. We now have to further reduce complexity, put decision-making closer to the consumer and where the knowledge sits and make sure we optimise our systems, processes, and organisation to the new reality in the global marketplace,” Gulden concluded.
Fibre2Fashion News Desk (RR)
The call came at a national consultation in Dhaka on the draft Bangladesh National Strategy on Circular Economy for the sector.
Bangladesh government officials, industry leaders and sustainability experts recently called for finalising a national circular economy strategy for the textile and RMG sector as that is essential to protect competitiveness in the global apparel market.
They emphasised the need to embed circular practices across the entire value chain while improving transparency and building institutional capacity.
The event was organised by the United Nations Industrial Development Organisation (UNIDO) and the country’s Ministry of Commerce, in collaboration with Chatham House, under the Switch to Circular Economy Value Chains (SWITCH2CE) project, co-funded by the European Union (EU) and Finland.
SWITCH2CE project partner Chatham House worked with two leading national research organisations in Bangladesh to conduct two policy level research, and lessons from the pilot projects outlined future steps to foster a national circular textile strategy for Bangladesh, a release from SWITCH2CE said.
Through SWITCH2CE, technical support has been provided by Chatham House and a diverse network of partners, including international brands, research institutions, and financing organisations, working alongside local industry actors and technology providers.
Participants emphasised the need to embed circular practices across the entire value chain—from design and production to waste recycling—while improving transparency and building institutional capacity.
They emphasised policy recommendations to formalise and scale circular approaches across the entire value chain—from design and production to textile waste recycling—while improving traceability and building institutional and financial capacity.
Discussions also addressed challenges in blended fiber recycling, transparent supply chains, and the need for coordinated efforts to build a sustainable textile ecosystem by adopting a national circular strategy.
Fibre2Fashion News Desk (DS)
Singapore, one of the world’s most connected and efficient port hubs, offers a platform for testing and deploying innovations in areas such as cleaner fuels and digital technologies. UNCTAD complements this with global reach, policy expertise and hands-on support to developing countries.
UNCTAD and the Maritime and Port Authority of Singapore have launched a partnership to support the transition toward more sustainable, resilient and inclusive maritime transport systems.
They will promote adoption of alternative fuels and digital solutions across ports and shipping networks.
Efforts will focus on approaches that can be adapted to different national contexts.
Under the agreement, the partners will promote adoption of alternative fuels and digital solutions across ports and shipping networks. Efforts will focus on approaches that can be adapted to different national contexts, alongside knowledge-sharing in sustainable finance, digital innovation and workforce development.
“This partnership brings together Singapore’s operational excellence and UNCTAD’s global development expertise,” said Pedro Manuel Moreno, acting secretary general of UNCTAD.
“It will help accelerate a maritime transition that is not only greener and more efficient, but also resilient and inclusive—while contributing to global discussions at the UN Global Supply Chain Forum 2026,” he noted.
As pressure mounts to decarbonise ports, they face a complex balancing act: reducing emissions while keeping trade flowing efficiently and competitively, according to the UNCTAD, which recently said that challenge is turning more urgent as global supply chains navigate renewed uncertainty.
Recent tensions affecting key maritime chokepoints, including the Strait of Hormuz, have highlighted the risks of continued reliance on fossil fuels in global shipping. Volatility in energy markets and disruptions to shipping routes are reinforcing the case for alternative fuels and more resilient port infrastructure, UNCTAD said in a release.
A central priority of the partnership is ensuring that the maritime transition is inclusive.
Developing countries, many of which depend heavily on maritime trade, often face constraints in financing, technology and skills. The initiative will support these countries through training, advisory services and institutional strengthening.
Building on UNCTAD’s long-standing work with port communities, the partnership aims at improving port performance, strengthening connectivity and enhancing preparedness for disruptions.
The initiative will also contribute to preparations for the 2nd UN Global Supply Chain Forum taking place in late 2026, where policymakers, industry leaders and international organizations will address the future of trade logistics and resilience.
Fibre2Fashion News Desk (DS)
Describing the closure of the vital shipping route as a ‘structural rupture’ in global energy trade, the ERIA issue paper said member countries of the Association of Southeast Asian Nations (ASEAN), including Cambodia, are particularly exposed due to their heavy reliance on imported energy.
The Strait of Hormuz disruption is a systemic shock threatening Southeast Asia’s energy security and economic stability, a report by Economic Research Institute for ASEAN and East Asia said.
Flagging cascading impacts across key sectors beyond energy markets, it cautioned that these combined pressures could lead to slower economic growth, rising inflation and financial instability across the region.
The ASEAN region imports about two-thirds of its crude oil, with some like Cambodia, Singapore and the Philippines almost entirely dependent on external supplies. This dependence, combined with concentrated sourcing from the Middle East, makes ASEAN highly vulnerable to prolonged supply disruptions, the report noted.
Flagging cascading impacts across key sectors beyond energy markets, it cautioned that these combined pressures could lead to slower economic growth, rising inflation and financial instability across the region.
Higher import bills are expected to widen current account deficits, while currency volatility and capital outflows may further strain economies, it said.
The situation also poses risks to migrant workers in the Middle East, potentially affecting remittances that many ASEAN households depend on, it observed.
As fragmented national responses are insufficient to address such a complex crisis, ERIA called for stronger regional coordination, arguing that unilateral actions like stockpiling or subsidy policies could worsen supply shortages and increase competition among countries.
To strengthen resilience, the report outlined several strategic recommendations. These include developing indigenous energy resources such as biofuels, expanding regional energy trade and enhancing infrastructure through initiatives like the ASEAN Power Grid and Trans-ASEAN Gas Pipeline.
It also called for the creation of shared strategic reserves and coordinated stockpiling mechanisms to ensure more stable access to energy during crises.
ERIA also stressed on the importance of diversifying supply sources, accelerating renewable energy deployment and improving energy efficiency.
The Hormuz disruption is a ‘stress test’ for ASEAN’s economic and energy systems, and long-term resilience will depend on deeper regional integration, coordinated policymaking and a shift towards a more secure and diversified energy architecture, the report concluded.
Fibre2Fashion News Desk (DS)
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