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Levis Strauss UK stays strong as it boosts female-focused marketing

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Levis Strauss UK stays strong as it boosts female-focused marketing


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August 29, 2025

Levi Strauss UK has filed its accounts for the year to the end of November 2024 and they show turnover and profit rising.

Beyoncé for Levi Strauss – Levi Strauss

Of course, first of all we have to issue a caveat – the individual company results for a giant multinational organisation aren’t always as indicative of how companies performing in a particular geography as results from firms with a parent company based in that geography might be. But they do nonetheless give us a guide. So let’s look at the figures.

Turnover increased to £96.8 million from £89 million and operating profit rose to £7.8 million from just under £6.3 million. Profit before tax was almost £9.6 million, up from £7.7 million. And final net profit was £7.5 million, up from just under £6.9 million.

It’s also interesting that under the ‘risks’ section in the accounts the company didn’t only mention things like ongoing supply chain disruption and rising labour costs but also the “risk of rising anti-Americanism as a consequence of the Trump Tariffs and governmental policies with consumer preferences possibly shifting away from US products and brands”.

Of course, that’s hypothetical at present and doesn’t seem to be impacting the firm so far.

On the plus side, Levis Strauss said that its brand ambassador Beyoncé, with whom it launched a global marketing campaign in 2024 to last for 12 months, is expected to boost brand awareness and should allow it to reduce promotional activities both online and offline.

It also said the UK market has seen an increased investment in female-focused marketing, which should lead to increase female market share. And the company remains confident overall that its long-term strategy to build brand equity and expand the product portfolio, especially in the under-penetrated female and tops segment, should pay off.

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American Eagle Outfitters raises annual sales forecast

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American Eagle Outfitters raises annual sales forecast


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Reuters

Published



December 2, 2025

American Eagle Outfitters raised its annual comparable sales forecast on Tuesday, betting on marketing-driven demand for its apparel and accessories during the holiday season, sending its shares up ⁠about 15% after the bell.

American Eagle

Marketing campaigns and newer collections of clothing, along with a ⁠focus on high-earning consumers, have helped the company offset losses from the broader retail slowdown and budget-conscious consumers pulling back ‍on discretionary spending ‌amid inflationary prices and trade-policy-driven uncertainty.

The company has been ⁠trying to boost ‌demand through its marketing initiatives, including the “Great ‌Jeans” denim campaign with actress Sydney Sweeney, a tie-up with NFL player Travis Kelce’s clothing brand Tru Kolors, and partnerships with tennis player Coco Gauff and ‍actress Jenna Ortega.

The company sees annual comparable sales rising in the low single digits, compared to its ‌previous ⁠expectations ​of about flat growth.
The company posted quarterly ⁠net ​revenue of $1.36 billion, compared with analysts’ estimates of $1.32 billion, according to data compiled by LSEG.

Quarterly comparable sales ​rose 4%, compared with analysts’ estimates of a 2.4% rise. The company sees current ⁠quarter comparable sales rising ⁠between 8% and 9%, compared with analysts’ estimates of a 2.2% rise.

© Thomson Reuters 2025 All rights reserved.



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Global manufacturing momentum weakens in November

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Global manufacturing momentum weakens in November



Global manufacturing lost some traction in November, with both output and new orders expanding at slower rates and employment slipping back into contraction. The JP Morgan Global Manufacturing purchasing managers’ index (PMI) dipped to 50.5 from October’s 50.9, its weakest level in the current four-month growth streak.

Although three of the five PMI components continued to reflect improving operating conditions, employment and stocks of purchases contracted. Production and new orders rose for the fourth straight month, supported by consumer and intermediate goods, but investment goods saw renewed declines.

Thailand, India, Vietnam, Colombia, Pakistan and the US led global output rankings. The euro area and the UK registered mild growth, Japan contracted, and China saw output stagnate. Export demand remained a drag: global new export orders fell for the eighth consecutive month, though at the slowest pace in the current downturn. Developed markets such as the US, Japan and the euro area saw declines, while emerging markets, including mainland China and India, recorded increases.

Global manufacturing growth softened in November as the PMI slipped to 50.5, reflecting slower gains in output and new orders and a return to job losses.
Consumer and intermediate goods drove expansion, but investment goods weakened.
Export demand continued to contract, while business sentiment improved slightly yet stayed below average.
Inflation pressures persisted, especially in developed markets.

Business confidence edged up to a five-month high but stayed below its long-run average for the twentieth consecutive month. Brazil, Colombia and Thailand were the most optimistic, with the UK and the US also ranking high. The new orders-to-inventory ratio reached an eight-month peak, signalling tentative resilience ahead.

Employment fell for the second time in three months, with job cuts in China, the euro area and the UK offset by gains in the US, Japan and India. Backlogs of work continued to shrink, marking forty-one straight months of decline. Inventory, purchasing activity and input stock indices all pointed to contractions.

Input costs and factory-gate prices rose again, with inflation pressures sharper in developed markets. Supply chains remained strained as average vendor delivery times lengthened for the eighteenth month running.

“The JP Morgan global manufacturing output PMI fell back 0.3-points to 51.2 in November, a level consistent with modest but resilient growth in global industry. In our forward-looking indicators, the future output PMI made a reassuring 1.4-point rebound after dropping in October, though this was tempered somewhat by a fall in the new orders index to a four-month low. By economy, output in the US and India are still expanding at solid rates, whereas the performances in China and the rest of the G-4 remain lacklustre in comparison,” Maia Crook, Global Economist at JP Morgan, said in a release.

Fibre2Fashion News Desk (KD)



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Chinese group JD.com secures majority stake in holding company MediaWorld–Saturn

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Chinese group JD.com secures majority stake in holding company MediaWorld–Saturn


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Ansa

Published



December 2, 2025

Chinese group JD.com has acquired an 85.2% stake in Germany’s Ceconomy, the holding company that controls the MediaMarkt (MediaWorld in Italy) and Saturn retail chains, in a deal worth €2.2 billion, according to several specialist trade publications.

Ansa

Around 60% comes from JD.com’s takeover bid, with the remainder resulting from an agreement with Convergenta, the Kellerhals family’s holding company, which will retain a 25.35% stake. The company announced it in a statement.

Germany’s federal antitrust authority gave its approval in September, noting that JD.com had previously been ‘active in Germany only to a very limited extent.’

However, according to Ceconomy, completion of the public tender offer is still subject to approval by the relevant foreign trade authorities and to approval under the EU Foreign Subsidies Regulation. Completion is therefore expected in the first half of 2026.

This article is an automatic translation.
Click here to read the original article.

Copyright © 2025 ANSA. All rights reserved.



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