Fashion
Levis Strauss UK stays strong as it boosts female-focused marketing
Published
August 29, 2025
Levi Strauss UK has filed its accounts for the year to the end of November 2024 and they show turnover and profit rising.
Of course, first of all we have to issue a caveat – the individual company results for a giant multinational organisation aren’t always as indicative of how companies performing in a particular geography as results from firms with a parent company based in that geography might be. But they do nonetheless give us a guide. So let’s look at the figures.
Turnover increased to £96.8 million from £89 million and operating profit rose to £7.8 million from just under £6.3 million. Profit before tax was almost £9.6 million, up from £7.7 million. And final net profit was £7.5 million, up from just under £6.9 million.
It’s also interesting that under the ‘risks’ section in the accounts the company didn’t only mention things like ongoing supply chain disruption and rising labour costs but also the “risk of rising anti-Americanism as a consequence of the Trump Tariffs and governmental policies with consumer preferences possibly shifting away from US products and brands”.
Of course, that’s hypothetical at present and doesn’t seem to be impacting the firm so far.
On the plus side, Levis Strauss said that its brand ambassador Beyoncé, with whom it launched a global marketing campaign in 2024 to last for 12 months, is expected to boost brand awareness and should allow it to reduce promotional activities both online and offline.
It also said the UK market has seen an increased investment in female-focused marketing, which should lead to increase female market share. And the company remains confident overall that its long-term strategy to build brand equity and expand the product portfolio, especially in the under-penetrated female and tops segment, should pay off.
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Translated by
Nazia BIBI KEENOO
Published
August 29, 2025
Groupe Rocher is continuing its strategy of refocusing on beauty and well-being with the restructuring of its Sabon brand, which it acquired in 2016.
On August 18 in Israel, Groupe Rocher signed an agreement transferring the franchise rights for Sabon’s online and retail operations—including its network of 22 stores—to the local Golf group for a period of five years. The deal, valued at 6.5 million shekels (€1.68 million), will, according to Groupe Rocher, “guarantee customers continued access to Sabon products.”
All 92 store employees will transition to the Golf group’s teams. Simultaneously, Groupe Rocher plans to close Sabon’s production site in Kiryat Gat and its logistics center by 2026, a move that could impact up to 180 employees. Production will be consolidated at the Group’s industrial facilities in Brittany, France, reinforcing their strategic role.
Founded in 1997 in Tel Aviv by Sigal Kotler-Levy and Avi Piatok, Sabon has grown into an international brand with 180 boutiques across 14 countries. Since its acquisition by Groupe Rocher—initially 70% in 2016 and fully in 2018—it has become part of a portfolio now being streamlined. The group sold Flormar in 2024 and has initiated the resale process for the Petit Bateau and Stanhome brands, focusing on its core beauty and well-being segment.
In 2024, Groupe Rocher reported sales of €2.2 billion, a 2.4% increase, including €1.1 billion generated by its flagship brand, Yves Rocher. Sabon’s restructuring aims to enhance its global performance, particularly in Asian markets, while reinforcing the value of French industrial expertise.
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Copyright © 2025 FashionNetwork.com All rights reserved.
The hub is expected to create 10,000 direct jobs and position Lagos as the leather logistics capital in West Africa, according to a statement issued by Gboyega Akosile, special adviser on media and publicity to Lagos state governor Babajide Sanwo-Olu.
The facility will manufacture shoes, bags, belts, packaging bags and other leather products.
Nigeria’s First Lady Oluremi Tinubu recently inaugurated an industrial leather processing and manufacturing unit in Mushin, a trading suburb of Lagos state.
The hub is expected to create 10,000 direct jobs and position Lagos as the leather logistics capital in West Africa.
When fully operational, it is expected to generate more than $250 million annually in export turnover.
The hub would also provide solutions for micro, small and medium enterprises (MSMEs) struggling to meet bulk orders due to limited equipment and capacity, the statement said.
Tinubu said the hub aligned with President Bola Tinubu’s ‘Renewed Hope Agenda’ to accelerate diversification through industrialisation, digitisation, creative arts and manufacturing, according to domestic media reports.
Sanwo-Olu said the hub, when fully operational, is expected to generate more than $250 million annually in export turnover, while over 150,000 artisans would benefit from training and start-up support to boost productivity.
The governor vowed to expand the leather hub through continuous infrastructure upgrades, linking it to fashion districts, e-commerce platforms and rail services.
Fibre2Fashion News Desk (DS)
Sri Lanka’s apparel exports have recorded steady growth in July 2025, rising by 9.84 per cent to $455.16 million compared with $414.38 million in July 2024. Exports to the EU (excluding the UK) posted the strongest gain of 26.69 per cent, while shipments to ‘Other’ markets grew by 24.24 per cent. The UK market saw only a marginal increase of 0.72 per cent, and exports to the US declined by 2.7 per cent during the month.
Sri Lanka’s apparel exports rose 9.84 per cent YoY in July 2025 to $455.16 million, driven by a 26.69 per cent surge to the EU and 24.24 per cent to ‘Other’ markets, though the US fell 2.7 per cent.
January–July exports grew 9.09 per cent to $2.92 billion, with gains across all key destinations.
JAAF said the performance reflects adaptability, urging trade support and value addition to sustain growth.
For the cumulative period of January to July 2025, total apparel exports reached $2,916.10 million, up 9.09 per cent from $2,673.19 million in the same period of 2024.
Growth was broad-based across markets, with exports to the EU (excluding the UK) rising by 18.2 per cent, to ‘Other’ markets by 11.02 per cent, to the UK by 5.65 per cent, and to the US by 2.91 per cent, Joint Apparel Association Forum (JAAF) said in a release.
“The growth seen in July and over the first seven months of 2025 highlights the adaptability of Sri Lanka’s apparel industry and its firm position in key markets such as the EU. This performance reflects manufacturers’ ongoing efforts to meet buyer expectations on speed, quality, and compliance. Sustaining momentum will require expanded trade opportunities, supportive policies, and a stronger focus on value addition across the supply chain,” a spokesperson for JAAF said.
Fibre2Fashion News Desk (HU)
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