Tech
The Best Labor Day Mattress Sales on Our Favorite Models
Buffy
Peeking at some percale sheet sales? WIRED reviewer Nena Farrell really liked the long-staple Supima cotton sheets from Buffy, which are a good contender if you’re looking to stay cool at night. I also love my Buffy Breeze comforter, which is perfect for when the nights start to get a bit cooler and the fall temperatures roll around. The Lyocell material doesn’t make me feel like I’m roasting, yet it maintains a weightier feel than your average blanket. As part of Buffy’s Labor Day sales, you can take 20 percent off the entire site and 30 percent off of bedding sets, no code needed.
Coop Sleep Goods
I just kicked off testing pillows from Cool Sleep Goods, but early read: I really, really like them. If you’d like to test together and share your thoughts hypothetically, Labor Day’s a good time to stock up on some serious pillow inventory. Consider this a book club, but we only discuss sleep products—that would actually be my dream. Coop is offering 20 percent off its entire site, PLUS a free silk (!) pillowcase for orders over $150 and 40 percent off clearance (you still get the pillowcase if you spend over $150 here too!).
- Crescent pillow, not moon: Coop Crescent Pillow for $79 (20 percent off)—No Code Needed
Slumber Cloud
If you’re a hot sleeper, I can’t recommend these sheets enough, and they’re on sale right now. They feel like silky bamboo since they’re made with Tencel lyocell, but are added together with a proprietary blend of viscose designed to keep you cool. That blend includes phase change material, or PCM, to absorb heat. It’s added to the sheets as a gel, but even after dozens of uses and washes (as two hot sleepers, my husband and I always grab these sheets when I’m not testing something new!), it’s still holding up great and keeping us cool. Slumber Cloud also makes a cooling pillow that feels like a down alternative if you need more cooling in your bedroom. Both have a discount right now ahead of Labor Day. —Nena Farrell
The Company Store
I know it’s still very warm outside for many of us, especially as we hold onto these final dregs of summer. On the other hand, this is the time to plan ahead, which is why The Company Store’s sheet sale is perfect timing for Labor Day. WIRED’s sheets reviewer, Nena Farrell, is a big fan of this brand’s flannel sheets, so if you’re looking forward to cozy autumnal days, now’s the time to grab a set so you’re prepared. If you need some organizational help, the brand’s storage bags can also keep sheets tidy.
Bedsure
I’ve sung Bedsure’s cooling sheets‘ praises many times. And now I’m going to do it again: The brand’s temperature-regulating bamboo creates a cool, silky-feeling sleep space, and for how much I use them, they’ve held up very well. The brand’s GentleSoft sheets are already very affordable, but it’s always fun to find an even better deal for them.
Cozy Earth
Big, big fan of all things Cozy Earth. From sheets, pajamas, to even the bamboo body pillow, I’m collecting all the products they offer like Pokémon in my free time. The bamboo sheets are my coveted sheet set because they swaddle me in a feeling of cool, glorious silkiness. Sales are not as frequent with Cozy Earth, so it’s go time! Use our code WIRED to get 35 percent off the entire site.
Keeping it cozy: Cozy Earth bamboo sheet set for $208 (35 Percent Off)–No Code Needed
Brooklinen
Even though summer’s coming to a close, depending on where you live, the hot days aren’t over yet. Cooling sheets are a must for many to use year-round, and Brooklinen’s Classic Percale had a nice, crispy feel to them, according to WIRED Reviewer Nena Farrell. And right now, you can get 25 percent off the entire site.
Tech
This M5 MacBook Air Discount Has Renewed My Faith in Cheap Laptops for 2026
In a time when almost everything is getting more expensive, this deal on the M5 MacBook Air has me hopeful about how laptop pricing will play out the rest of the year. The M5 MacBook Air has dropped back down to $949, which is $150 off its retail price. It’s only been at this price one other time since the product launched in early March and has more consistently sold for $1,049. As someone who’s reviewed every available MacBook and their strongest competitors, I can unequivocally say that this MacBook Air is one of the very best laptop deals right now.
Take the Surface Laptop 7th Edition, for example, which has been one of my favorite alternatives to the MacBook Air through all of 2025. It had been at competitive prices with the M4 MacBook Air all along, with both laptops sometimes dropping to as low as $799 during sales events like Prime Day throughout the year. But now, the Surface Laptop has gotten an official price hike due to the RAM shortage and is currently sitting at $1,200. It’s still a laptop I like quite a lot, but at $350 more than a similarly configured M5 MacBook Air, it’s very difficult to recommend.
Or consider the MacBook Neo, Apple’s new budget laptop that also launched in March. While it’s much cheaper overall, it’s only ever been sold for $10 off its full price. At this reduced price for the M5 MacBook Air of $949, that leaves only a dangerously small $260 gap between the Neo and the Air. It’s almost embarrassing how much better the Air is by comparison—in every way imaginable. If you’re curious how these two laptops stack up, I’ve done a comprehensive comparison between them that’s worth checking out. But to put it simply, despite all the excitement (and controversy) around the much cheaper MacBook Neo, the MacBook Air still has the most price flexibility in terms of deals.
Tech
A Brain Implant for Depression Is About to Be Tested in Humans
The latest brain-computer interface could help people recover from severe depression. Motif Neurotech announced Monday that the US Food and Drug Administration has approved a human study to trial the company’s blueberry-sized brain implant that sits in the skull and delivers electrical stimulation to treat depression.
The Houston-based startup, founded in 2022, is part of a budding industry pursuing technology to read and interpret brain signals. While other companies exploring similar technology, like Elon Musk’s Neuralink, Paradromics, and Synchron, are developing devices to enable paralyzed people to communicate and use computers, Motif is aiming to ease depression in people who have not benefited from medication.
The company’s device is implanted in the skull just above the dura, the brain’s protective membrane. It targets the central executive network, a part of the brain that is responsible for high-level cognitive functions and is underactive in major depressive disorder. The implant emits specific patterns of stimulation to turn “on” this network.
Motif’s device would allow patients to receive therapeutic brain stimulation at home. “Through frequent electrical stimulation, we think we can drive that neuroplasticity that creates stronger connectivity within the central executive network for patients with depression, so that they can get out of bed in the morning, call their friends, go to the gym,” says Jacob Robinson, Motif’s cofounder and CEO.
Courtesy of Motif
Electrical stimulation has been used for decades to treat depression, and Motif’s approach is just the latest iteration. Electroconvulsive or “shock” therapy began in the 1930s and is still used today in cases where patients don’t benefit from antidepressants. Deep brain stimulation, which involves surgically implanting electrodes into the brain, is occasionally used experimentally but is not FDA approved. A much milder form of stimulation known as transcranial magnetic stimulation, or TMS, was approved in 2008. While it can be highly effective, it typically requires a lengthy treatment regimen of five treatments a week for six weeks.
A study from 2021 found that during a 12-month period in the United States, nearly 9 million adults were undergoing treatment for major depressive disorder, and of those, almost 3 million were considered to have treatment-resistant depression, when symptoms do not improve after at least two, and often more, antidepressant medications.
Motif’s device can be implanted in a 20-minute outpatient procedure without the need for brain surgery. It’s powered by wireless magnetoelectric technology that Robinson developed while at Rice University and is charged with a baseball cap that patients will wear when receiving the stimulation.
Tech
The Man Behind AlphaGo Thinks AI Is Taking the Wrong Path
David Silver gave the world its very first glimpse of superintelligence.
In 2016, an AI program he developed at Google DeepMind, AlphaGo, taught itself to play the famously difficult game of Go with a kind of mastery that went far beyond mimicry.
Silver has since founded his own company, Ineffable Intelligence, that aims to build more general forms of AI superintelligence. The company will do this, Silver says, by focusing on reinforcement learning, which involves AI models learning new capabilities through trial and error. The vision is to create “superlearners” that go beyond human intelligence in many domains.
This approach stands in contrast to how most AI companies plan to build superintelligence, by exploiting the coding and research capabilities of large-language models.
Silver, speaking to WIRED from his office in London, says he thinks this approach will fail. As amazing as LLMs are, they learn from human intelligence—rather than building their own.
“Human data is like a kind of fossil fuel that has provided an amazing shortcut,” Silver says. “You can think of systems that learn for themselves as a renewable fuel—something that can just learn and learn and learn forever, without limit,” he says.
I’ve met Silver a few times and—despite this proclamation—he’s always struck me as one of the more humble people in AI. Sometimes, when talking about ideas he considers silly, he flashes a puckish grin. Right now, though, he’s deadly serious.
“I think of our mission as making first contact with superintelligence,” he says. “By superintelligence I really mean something incredible. It should discover new forms of science or technology or government or economics for itself.”
Five years ago, such a mission might have seemed ridiculous. But tech CEOs now routinely talk about machines outpacing human intelligence and replacing entire categories of workers. The idea that some new technical twist might unlock superhuman AI capabilities has recently spawned a raft of billion-dollar startups.
Ineffable Intelligence has so far raised $1.1 billion in seed funding at a valuation of $5.1 billion—an enormous sum by European AI standards. Silver has also recruited top AI researchers from Google DeepMind and other frontier labs to join his endeavor.
Silver says he will give all of the money he makes from equity in Effable Intelligence—a sum that could amount to billions if he is successful—away to charity.
“It’s a huge responsibility to build a company focusing on superintelligence,” he tells me. “I think this is something that has to be done for the benefit of humanity, and any money that I make from Ineffable will will go to high-impact charities that save as many lives as possible.”
Total Focus
Silver met Demis Hassabis, the CEO of Google DeepMind, at a chess tournament when they were kids, and the pair later became lifelong friends and collaborators.
They remained close after Silver left Google DeepMind, which he did only because he wanted to chart a completely new path. “I feel it’s really important that there is an elite AI lab that actually focuses a hundred percent on this approach,” he says. “That it’s not just a corner of another place dedicated to LLMs.”
The limits of the LLM-based approach can be seen, Silver says, with a simple thought experiment. Imagine going back in time and releasing a large language model in a world that believed the world was flat. Without being able to interact with the real world, the system, he says, would remain an avid flat-earther, even if it continued to improve its own code.
An AI system that can learn about the world for itself, however, could make its own scientific discoveries.
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