Fashion
Uma Thurman, PinkPantheress, Isamaya Ffrench help Zalando inspire shoppers in new campaign and edit
Published
September 1, 2025
Zalando has launched its new AW25 campaign and a new beauty Insider’s Edit, both designed to focus on personalising looks for any individual.
The campaign sees actress Uma Thurman and recording artist PinkPantheress starring as the e-tailer “reimagines the question ‘What Do I Wear?’ as an invitation to confidently explore personal style”.
It “playfully explores inspiration through lookalikes — celebrating how creativity can be sparked by everything and everyone”.
It’s got “curated looks, cinematic storytelling”, and integration via Zalando’s new Boards feature that’s now live across all markets (Boards looks at specific topics or lifestyle themes and inspires people to adapt them to their own lives). The company said the campaign highlights “personalised inspiration tools and empowers customers to experiment and express their style free from expectations”.
Set against the vibrant backdrop of a farmers’ market, it sees Thurman moving through stalls of fresh produce and vintage finds, as “she encounters surprising reflections of herself, celebrating the idea that inspiration comes from everywhere and everyone. Each outfit inspires her to try something new this season as she saves them to her Zalando app”.
Meanwhile, PinkPantheress “brings her signature style and spontaneity, echoing the campaign’s celebration of identity, experimentation, and self-confidence”.
As mentioned, underlying all this is a big focus on Zalando’s personalised inspiration tools, as well as emphasising the breadth of its product offer by integrating other key lifestyle categories on Zalando such as Kids & Family and Beauty, with dedicated campaign visuals, featured products and inclusion in Boards.
It worked with creative agency Wieden+Kennedy Amsterdam to conceptualise and produce the campaign. Curated by stylist Pau Avia, photographed by Lukas Wassmann, and brought to life in film by directing duo Bradley & Pablo, “the campaign blends high-fashion energy with cinematic storytelling and humour”.
At the same time, the personalisation theme continues as Isamaya Ffrench, the celebrity make-up artist and brand founder, features in Zalando’s second Insider’s Edit – an expert-led beauty series providing customers with educational content and advice.

She shares her top picks from Zalando in a make-up tutorial combining three of her looks: Charli XCX’s Met Gala smoky eye, Gabriette’s sharp contoured base and Julia Fox’s viral dark lip.
Alongside the tutorial, Ffrench shares expert product recommendations from beauty brands available at Zalando.
The products can also be discovered on a brand-new inspirational make-up Board.
This Edit marks the second of the series, encouraging customers to experiment with different aesthetics. Earlier this year Zalando launched the first Insider’s Edit with skin specialist Sophie Carbonari, offering an insight into her personal skincare routine.
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Fashion
US lowers tariffs on some S Korean goods retroactively from Nov 1
“We are also removing tariffs on airplane parts and will ‘un-stack’ Korea’s reciprocal rate to match Japan and the EU [European Union],” Lutnick was quoted as saying in a statement posted on microblogging platform X by the US Department of Commerce.
Following South Korea’s implementation of the strategic-investment legislation in Parliament, the US will lower certain tariffs under the deal, including auto tariffs to 15 per cent, effective retroactively from November 1, US Commerce Secretary Howard Lutnick recently said.
“We are also removing tariffs on airplane parts and will ‘un-stack’ Korea’s reciprocal rate to match Japan and the EU,” he said.
“Korea’s commitment to American investment strengthens our economic partnership and domestic jobs and industry. We are also grateful for the deep trust between our two nations. I look forward to continuing to work closely with Seoul to build an even stronger and more prosperous future for both nations,” he added.
Fibre2Fashion News Desk (DS)
Fashion
Bangladesh’s Chittagong Port Authority starts imposing new tariffs
CPA instructed its departments to proceed with implementing the revised tariff structure, according to domestic media reports.
Bangladesh’s Chittagong Port Authority (CPA) has started implementing the new tariff schedule following the Supreme Court’s order overruling the High Court’s stay.
CPA instructed its departments to proceed with implementing the revised tariff structure.
The High Court had earlier stayed—for 30 days—the CPA’s September 30 circular issued to implement the new tariff announced.
The High Court had earlier stayed—for 30 days—the CPA’s September 30 circular issued to implement the new tariff announced.
The Bangladesh Maritime Law Society (BMLS) had filed a writ petition in the High Court challenging the revised tariffs.
Fibre2Fashion News Desk (DS)
Fashion
India’s IIP sees 0.4% YoY growth in Oct 2025: Quick official estimates
The slow growth in October could be attributed to less number of working days because of a number of festivals.
The growth rate of India’s index of industrial production (IIP) for October was 0.4 per cent YoY, quick official estimates show; it was 4 per cent in September.
The IIP stood at 150.9 against 150.3 in October 2024.
The YoY growth rate for the manufacturing IIP (151.1) in the month was 1.8 per cent.
Within manufacturing, nine out of 23 industry groups recorded a positive YoY growth in October 2025.
The YoY growth rate of the manufacturing IIP in October was 1.8 per cent. The IIP for manufacturing was 151.1 in the month, a release from the ministry said.
Within the manufacturing sector, nine out of 23 industry groups recorded a positive YoY growth in October 2025.
The indices stood at 148.9 for primary goods (growth rate minus 0.6 per cent), 111.8 for capital goods (growth rate 2.4 per cent), 166.5 for intermediate goods (growth rate 0.9 per cent) and 197.2 for infrastructure/construction goods (growth rate 7.1 per cent) for October.
The indices for consumer durables (growth rate minus 0.5 per cent) and consumer non-durables (growth rate minus 4.4 per cent) stood at 129.2 and 139.9 respectively.
Fibre2Fashion News Desk (DS)
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