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Uma Thurman, PinkPantheress, Isamaya Ffrench help Zalando inspire shoppers in new campaign and edit

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Uma Thurman, PinkPantheress, Isamaya Ffrench help Zalando inspire shoppers in new campaign and edit


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September 1, 2025

Zalando has launched its new AW25 campaign and a new beauty Insider’s Edit, both designed to focus on personalising looks for any individual. 

 

The campaign sees actress Uma Thurman and recording artist PinkPantheress starring as the e-tailer “reimagines the question ‘What Do I Wear?’ as an invitation to confidently explore personal style”.

It “playfully explores inspiration through lookalikes — celebrating how creativity can be sparked by everything and everyone”.

It’s got “curated looks, cinematic storytelling”, and integration via Zalando’s new Boards feature that’s now live across all markets (Boards looks at specific topics or lifestyle themes and inspires people to adapt them to their own lives). The company said the campaign highlights “personalised inspiration tools and empowers customers to experiment and express their style free from expectations”.

Set against the vibrant backdrop of a farmers’ market, it sees Thurman moving through stalls of fresh produce and vintage finds, as “she encounters surprising reflections of herself, celebrating the idea that inspiration comes from everywhere and everyone. Each outfit inspires her to try something new this season as she saves them to her Zalando app”. 

Meanwhile, PinkPantheress “brings her signature style and spontaneity, echoing the campaign’s celebration of identity, experimentation, and self-confidence”.

As mentioned, underlying all this is a big focus on Zalando’s personalised inspiration tools, as well as emphasising the breadth of its product offer by integrating other key lifestyle categories on Zalando such as Kids & Family and Beauty, with dedicated campaign visuals, featured products and inclusion in Boards.

It worked with creative agency Wieden+Kennedy Amsterdam to conceptualise and produce the campaign. Curated by stylist Pau Avia, photographed by Lukas Wassmann, and brought to life in film by directing duo Bradley & Pablo, “the campaign blends high-fashion energy with cinematic storytelling and humour”.

At the same time, the personalisation theme continues as Isamaya Ffrench, the celebrity make-up artist and brand founder, features in Zalando’s second Insider’s Edit – an expert-led beauty series providing customers with educational content and advice.

Isamaya Ffrench
Isamaya Ffrench

She shares her top picks from Zalando in a make-up tutorial combining three of her looks: Charli XCX’s Met Gala smoky eye, Gabriette’s sharp contoured base and Julia Fox’s viral dark lip.

Alongside the tutorial, Ffrench shares expert product recommendations from beauty brands available at Zalando.

The products can also be discovered on a brand-new inspirational make-up Board.

This Edit marks the second of the series, encouraging customers to experiment with different aesthetics. Earlier this year Zalando launched the first Insider’s Edit with skin specialist Sophie Carbonari, offering an insight into her personal skincare routine.

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Germany’s ifo index drops to 86.4 in March as uncertainty weighs on

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Germany’s ifo index drops to 86.4 in March as uncertainty weighs on



Germany’s ifo business climate index fell to 86.4 points in March from 88.4 in February, reflecting a more pessimistic outlook among companies, even as assessments of current conditions remained broadly stable.

The uncertainty has increased noticeably, with the ongoing conflict involving Iran weighing heavily on corporate confidence. The escalation has effectively stalled hopes of a near-term economic recovery, particularly as energy markets remain volatile, ifo said in a press release.

In the manufacturing sector, sentiment declined after showing improvement in recent months. The drop was driven largely by a significant deterioration in expectations, while firms also reported a less favourable view of their current business situation. Energy-intensive industries were particularly affected, underscoring the pressure from elevated input costs.

Germany’s business sentiment weakened in March, with the ifo business climate index falling to 86.4 from 88.4 amid rising uncertainty and the Iran conflict dampening recovery hopes.
Manufacturing saw a sharp drop in expectations, especially in energy-intensive sectors.
Trade sentiment also declined due to inflation concerns, although current conditions remained relatively stable across sectors.

The trade sector also registered a decline in sentiment, primarily due to a more pessimistic outlook. Concerns over rising inflation among German consumers have led to weaker expectations in both wholesale and retail segments, signalling subdued demand conditions ahead.

Despite the gloomier outlook, businesses in the trade sector reported a slightly improved assessment of their current situation. This suggests that while present activity remains relatively stable, confidence in future performance is deteriorating.

Fibre2Fashion News Desk (SG)



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Australia’s Myer posts strong H1 FY26 sales growth, up 24.5% YoY

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Australia’s Myer posts strong H1 FY26 sales growth, up 24.5% YoY



Australian department store chain Myer Holdings Limited has reported a solid financial performance for the first half (H1) of fiscal 2026 (FY26) ended January 24, 2026, with the company posting total sales of $2,279.5 million, marking a 24.5 per cent increase year-on-year (YoY). On a comparable basis, sales rose 2.1 per cent, driven by growth in womenswear, home, concessions, and Just Jeans.

Operating gross profit surged 35.1 per cent to $886.0 million, while underlying earnings before interest and tax (EBIT) rose 10.5 per cent to $112.8 million. Underlying net profit after tax (NPAT) increased 21.7 per cent to $51.7 million, with statutory net profit after tax (NPAT) up 32.8 per cent to $40.3 million.

Myer has reported strong H1 FY26 results, with total sales rising 24.5 per cent to $2,279.5 million and NPAT up 21.7 per cent to $51.7 million.
Growth was supported by Apparel Brands integration and strategic investments.
Loyalty members reached 5.1 million.
Early H2 FY26 sales rose 1.7 per cent, though the company remains cautious amid macroeconomic pressures and weak discretionary demand.

The company maintained strong financial discipline, with cost of doing business at 27.9 per cent of total sales, within its FY26 target of around 29 per cent. Myer also reported a robust net cash position of $287 million, reflecting strong cash conversion and balance sheet flexibility, Myer said in a press release.

Myer’s ongoing transformation strategy continued to gain traction during the period, particularly through its customer engagement and brand expansion initiatives. The relaunched Myer one loyalty programme reached a record 5.1 million active members, supported by enhanced personalisation driven by AI-led data modelling.

The company also strengthened its product portfolio, introducing new exclusive brands and securing partnerships with global names such as Fenty Beauty, La Mer, Gap, and Topshop.

“Our H1 result reflects momentum across our business as we continue to implement the Myer Group Growth Strategy. Sales growth was achieved both in store and online, and our disciplined cost management allowed us to make targeted investments including in e-commerce, marketing, product, merchandise and supply chain to deliver on our plan,” said Olivia Wirth, executive chair at Myer.

“We achieved our biggest Black Friday on record for Myer Retail, and total sales for the group through the important trading months of December and January were in line with last year—a good outcome that demonstrates the resilience of the business,” added Wirth.

The integration of Myer Apparel Brands progressed steadily, with the company targeting at least $30 million in annualised synergies, alongside an additional $10 million from integrating sass & bide, Marcs, and David Lawrence.

Operationally, Myer continued to optimise its store network, closing 22 stores and opening 12 during the period, while advancing its omni-channel capabilities. The company is set to launch an expanded Myer Marketplace platform in May 2026.

Supply chain efficiency also improved, with 32 per cent of online orders fulfilled through third-party logistics and distribution centres, compared to 13 per cent a year earlier.

In the first seven weeks of the second half (H2), total sales grew 1.7 per cent YoY, with Myer Retail sales up 2.2 per cent, driven by strong performance in home and kids categories.

Despite the positive momentum, the company remains cautious amid macroeconomic uncertainty and pressure on discretionary spending.

“Given the current volatility in the wider macroeconomic environment and the ongoing pressures on discretionary spending, we are more focused than ever on delivering value for our customers,” added Wirth.

Fibre2Fashion News Desk (SG)



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Export demand lifts North India cotton yarn; local demand slow

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Export demand lifts North India cotton yarn; local demand slow












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