Fashion
Uma Thurman, PinkPantheress, Isamaya Ffrench help Zalando inspire shoppers in new campaign and edit
Published
September 1, 2025
Zalando has launched its new AW25 campaign and a new beauty Insider’s Edit, both designed to focus on personalising looks for any individual.
The campaign sees actress Uma Thurman and recording artist PinkPantheress starring as the e-tailer “reimagines the question ‘What Do I Wear?’ as an invitation to confidently explore personal style”.
It “playfully explores inspiration through lookalikes — celebrating how creativity can be sparked by everything and everyone”.
It’s got “curated looks, cinematic storytelling”, and integration via Zalando’s new Boards feature that’s now live across all markets (Boards looks at specific topics or lifestyle themes and inspires people to adapt them to their own lives). The company said the campaign highlights “personalised inspiration tools and empowers customers to experiment and express their style free from expectations”.
Set against the vibrant backdrop of a farmers’ market, it sees Thurman moving through stalls of fresh produce and vintage finds, as “she encounters surprising reflections of herself, celebrating the idea that inspiration comes from everywhere and everyone. Each outfit inspires her to try something new this season as she saves them to her Zalando app”.
Meanwhile, PinkPantheress “brings her signature style and spontaneity, echoing the campaign’s celebration of identity, experimentation, and self-confidence”.
As mentioned, underlying all this is a big focus on Zalando’s personalised inspiration tools, as well as emphasising the breadth of its product offer by integrating other key lifestyle categories on Zalando such as Kids & Family and Beauty, with dedicated campaign visuals, featured products and inclusion in Boards.
It worked with creative agency Wieden+Kennedy Amsterdam to conceptualise and produce the campaign. Curated by stylist Pau Avia, photographed by Lukas Wassmann, and brought to life in film by directing duo Bradley & Pablo, “the campaign blends high-fashion energy with cinematic storytelling and humour”.
At the same time, the personalisation theme continues as Isamaya Ffrench, the celebrity make-up artist and brand founder, features in Zalando’s second Insider’s Edit – an expert-led beauty series providing customers with educational content and advice.

She shares her top picks from Zalando in a make-up tutorial combining three of her looks: Charli XCX’s Met Gala smoky eye, Gabriette’s sharp contoured base and Julia Fox’s viral dark lip.
Alongside the tutorial, Ffrench shares expert product recommendations from beauty brands available at Zalando.
The products can also be discovered on a brand-new inspirational make-up Board.
This Edit marks the second of the series, encouraging customers to experiment with different aesthetics. Earlier this year Zalando launched the first Insider’s Edit with skin specialist Sophie Carbonari, offering an insight into her personal skincare routine.
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Fashion
Vietnam textile-garment sector targets $50 mn in exports in 2026
The goal, however, is challenging due to external pressures, including stricter technical barriers, reciprocal tariffs on goods exported to the United States, and the European Union’s Carbon Border Adjustment Mechanism (CBAM) for selected industrial products.
Therefore, major export industries in the country have started restructuring and adjusting strategies early in the year to seize market opportunities.
Following a record export value of $475 billion achieved in 2025—up by 17 per cent YoY—Vietnam aims at adding nearly $38 billion to the figure in 2026.
Major export industries in the country have begun restructuring and adjusting strategies early in the year to seize market opportunities.
The textile and garment sector, which earned $46 billion in 2025, has set a target of $50 billion in exports in 2026.
The textile and garment sector, which earned $46 billion in 2025, has set a target of $50 billion in exports in 2026.
The sector is focusing on strengthening domestic supply chains, raising localisation rates and making more effective use of free trade agreements (FTAs), Vu Duc Giang, chairman of the Vietnam Textile and Apparel Association (VITAS), was cited as saying by a domestic media outlet.
Exports may grow by 15-16 per cent this year, driven by market expansion and a shift towards higher-value products, according to MB Securities’ Vietnam Outlook 2026 report.
Fibre2Fashion (DS)
Fashion
Netherlands’ goods exports to US fall 4.7% in Jan-Oct 2025
The data showed that the decline was driven mainly by weaker domestic exports, with goods produced in the Netherlands down 8 per cent YoY. In contrast, re-exports to the US rose 3.9 per cent during the period. Exports to the US have fallen every month on a YoY basis since July, CBS said in a press release.
Trade flows were influenced by uncertainty around US import tariffs. In the first half of 2025, trade between the two countries continued to grow, possibly as companies advanced shipments ahead of announced tariff measures.
Goods exports from the Netherlands to the United States fell 4.7 per cent YoY to €27.5 billion (~$33 billion) in the first ten months of 2025, driven by an 8 per cent drop in domestic exports, according to CBS.
Re-exports rose 3.9 per cent, while tariff uncertainty weighed on trade.
Imports from the US increased 1.9 per cent to €48.1 billion (~$57.7 billion).
Meanwhile, imports from the United States rose 1.9 per cent YoY to €48.1 billion (~$57.7 billion) in the first ten months of 2025.
Fibre2Fashion News Desk (SG)
Fashion
Philippines revises Q3 2025 GDP growth down to 3.9%
The Philippines’ economic growth for the third quarter (Q3) of 2025 has been revised slightly lower, with gross domestic product (GDP) expanding 3.9 per cent year on year (YoY), down from the preliminary estimate of 4 per cent.
Gross national income growth for the quarter was also revised to 5.4 per cent from 5.6 per cent, while net primary income from the rest of the world was adjusted to 16.2 per cent from 16.9 per cent.
The Philippine Statistics Authority has revised down the country’s third-quarter 2025 GDP growth to 3.9 per cent from an earlier estimate of 4 per cent.
Gross national income growth was also lowered to 5.4 per cent, while net primary income from abroad eased to 16.2 per cent.
The PSA said the adjustments reflect its standard, internationally aligned revision policy.
The Philippine Statistics Authority said the revisions were made in line with its approved revision policy, which follows international standards for national accounts updates.
Fibre2Fashion News Desk (HU)
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