Abercrombie & Fitch (Abercrombie), a division of Abercrombie & Fitch Co. (NYSE: ANF), today announced a multi-year partnership naming the brand as an Official Fashion Partner of the Dallas Cowboys and the Dallas Cowboys Cheerleaders. This partnership is the first of its kind between Abercrombie and a National Football League team. This industry-first move comes on the heels of the NFL naming Abercrombie an Official Fashion Partner, a first for the league.

This new partnership builds on the success of Abercrombie’s NFL product collection featuring the Dallas Cowboys, currently available for men, women, children and pets. As an Official Fashion Partner, Abercrombie will offer its licensed Cowboys collection for sale at select Cowboys pro-shops and have a prominent presence at both AT&T Stadium & The Star. Additionally, the retail brand will have a presence at team events including home games, the Cowboys Club and Dallas Cowboys Women’s Association events.

“Our partnership with the Dallas Cowboys allows us to connect fashion and football in a way that extends well beyond game day,” said Carey Collins Krug, Abercrombie & Fitch Co.’s Chief Marketing Officer. “We are bringing our approach to style into the Cowboys’ world, from the players to the larger fan community. This isn’t just about team merch, it is about creating fashion that reflects the full lifestyle of today’s fan.”

Abercrombie & Fitch has entered a multi-year partnership with the Dallas Cowboys and Dallas Cowboys Cheerleaders, becoming their Official Fashion Partner in an NFL first.
The deal expands Abercrombie’s licensed Cowboys collection to select pro-shops, events, and stadium activations.
Players like CeeDee Lamb will feature in its “Style Concierge” programme, blending fashion and football for fans.

Abercrombie has also teamed up with Dallas Cowboys wide receiver, CeeDee Lamb and tight end Jake Ferguson to be early participants in the brand’s “Style Concierge” program, which provides select NFL players with access to Abercrombie stylists for off-the-field looks. Lamb’s own player-designed apparel will debut later this season in select Abercrombie stores and on abercrombie.com, bringing athlete-led fashion directly to fans.

“The NFL and fashion are more aligned than ever, which makes this partnership with Abercrombie an impactful step forward,” said Dallas Cowboys Chief Brand Officer and Co-Owner Charlotte Jones. “Together, we’re taking the intersection of the Cowboys brand, lifestyle and apparel even further, embedding our unique energy and spirit with Abercrombie’s signature style in a crave-worthy way that delivers what our fans want.”

Abercrombie’s NFL collection featuring the Dallas Cowboys is available at Abercrombie.com and in select stores.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)

Though Canadian Prime Minister Mark Carney recently said he had a lengthy and productive conversation with US President Donald Trump on August 1 covering trade and other issues, his words suggested it is unlikely American tariffs on imports from his country will be lifted in anytime soon.

The two neighbours have been locked in a trade war since early this year, when Trump imposed tariffs on some imports from Canada and Ottawa responded with its own countermeasures.

Though Canadian PM Mark Carney recently said he had a lengthy and productive conversation with US President Donald Trump on August 1, his words suggested it is unlikely American tariffs on imports from his country will be lifted in anytime soon.
Carney said a senior team of his government officials was in Washington for the latest round of talks on trade, while making clear progress would not be quick.

“I last spoke to the president on Monday evening. We spoke at length on a wide range of issues, including on trade, but geopolitical, other issues. … It was a good conversation,” Carney told reporters in Toronto.

Carney said a senior team of his government officials was in Washington for the latest round of talks on trade, while making clear progress would not be quick, global newswires reported.

He reiterated Canada would maintain its tariffs on imports of US steel, aluminum and autos, which it described as strategic sectors.

“Don’t expect immediate white smoke on one of these strategic sectors, but that’s the type of conversation that we’re having, and we’ll continue to have,” he added.

Fibre2Fashion News Desk (DS)

Primark has (29th August) officially unveiled its first standalone Home store in Great Britain to crowds of eager interiors lovers at Manchester’s Trafford Palazzo.

Set over two floors and nearly 12,000 sq ft, the store offers a treasure trove of interiors inspiration, whether you’re on the hunt for plush bedding, cosy throws, decorative touches or must-have storage solutions. There’s also a mezzanine floor with Primark’s popular travel offering, stocked with everything you need for your next getaway – from stylish luggage to packing cubes and travel-friendly accessories.

Primark has opened its first standalone Home store in Great Britain at Manchester’s Trafford Palazzo, spanning nearly 12,000 sq ft over two floors.
The store offers bedding, décor, storage and a mezzanine travel section.
The launch featured live entertainment and voucher giveaways, while Trafford Palazzo and Market Street stores also received upgrades, marking Primark’s lifestyle push.

Shoppers queuing up to be the first through the doors this morning were greeted by a live DJ, bringing the party atmosphere, and were among the first to try out the new shopping experience. The retailer’s existing Trafford Palazzo store has also had a makeover, with an expanded womenswear offering, upgraded fixtures across the Health & Beauty department and a brand-new Nails beauty studio.

To mark the opening, Primark is also giving six lucky Manchester shoppers the chance to win £100 shopping vouchers to spend in the new Primark Home store. The vouchers will be hidden across the city with clues revealed on the @primark.home Instagram from 9:30am today. The first eagle-eyed fans to find them can put their prize straight towards their Primark Home must-haves.

Its flagship Manchester Market Street store is also set to unveil a fresh new look next month, including a new performance wear area, a makeover of its RAWR beauty studio and a pre-loved section.

Ceara Doyle, Store Manager at Primark Trafford Palazzo said: “The buzz and excitement around this new opening has been incredible and finally getting to welcome our first customers through the door this morning was a real moment to remember. That amazing moment was only possible because of our brilliant team who have been working behind the scenes to bring the store to life – from fitting out the space, right down to the final cushion fluffs this morning. The new store truly is a dream for interiors fans, and we can’t wait for people across Greater Manchester to come and explore the extensive range, be inspired by the great style on offer, and find quality, affordable pieces to treasure in their homes, now and for years to come.”

Leandra Dwyer, Asset Manager at Peel Retail & Leisure said: “Trafford Palazzo is fast establishing itself as the UK’s leading destination for new flagship retail and leisure concepts. The launch of Great Britain’s first standalone Primark Home store at Trafford Palazzo is a fantastic example of how Peel Retail & Leisure partners with major brands to create vibrant spaces where retail and leisure thrive and where consumers want to be. We are looking forward to seeing the progression of this exciting new store evolve.”

The new opening comes as Primark’s home collection continues to thrive, with warm harvest themed decor, key icons of foxes and hedgehogs, autumnal florals and soft neutral layering set to be key trends this autumn / winter, as well as a new elevated feel for Halloween.

Alongside this, Primark has all the essentials students need to decorate their rooms as they head back to uni for the new year. Meanwhile, customers seeking a touch of luxury can also find the Primark Edit in store, a superior-quality collection, which features luxurious 500-thread count bedding for ultimate comfort, exceptionally plush towels that redefine softness, rich, intense home fragrances, and refined, lightweight ceramic tableware.

Primark’s second Trafford Palazzo store complements existing stores across Greater Manchester and follows the successful debut of the standalone Primark Home concept in Belfast earlier this year.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)