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Elon Musk could become world’s first trillionaire under new Tesla pay deal
Elon Musk could become the world’s first trillionaire under a new proposed payment package at Tesla – if the chief executive hits a series of ambitious targets across the next decade.
Already the world’s richest man with a net worth of $378bn (£280bn), the South African-born entrepreneur could be handed a deal worth more than $1 trillion (£740bn) if shareholders vote through board proposals.
Based on current market capitalisation values, it would make Mr Musk worth more than all but the six or seven biggest public companies on the planet.
Achieving the terms of the deal would almost certainly make Tesla the biggest business in the world, as one of the terms included is to grow the company’s market value to $8.5 trillion (£6.3 trillion) from the $1.1 trillion figure it stands at today. Chipmaker Nvidia is presently the only firm bigger than $4 trillion.
The new incentive plan from Tesla was shown in a filing to the US Securities and Exchange Commission on Friday. In it, Mr Musk could increase his stake in the company to at least 25 per cent.
“We are laying the foundation for our next decade of growth by rolling out our ambitious vision and securing our leadership to deliver against that vision,” read part of the filing, later adding: “Retaining and incentivising Elon is fundamental to Tesla achieving these goals and becoming the most valuable company in history.”
Tesla’s filing goes on to suggest he could also have a say in his eventual successor as CEO: “While we believe Elon is the only person capable of leading Tesla at this critical inflection point, changing the world is neither an overnight process nor the work of a single person.”
The company’s share price, which rose 2.5 per cent in pre-market trading after the filing was announced, is down 16 per cent across 2025 as a whole as the EV maker struggles with industry competition, pricing and brand image.
However, in future it expects to generate far more revenue through AI and other product avenues – the progression of which is linked to Mr Musk’s prospective pay package, such as getting 1 million robotaxis on the road and 1 million AI humanoid robots in production.
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The shares would be dealt out in tranches according to milestones being hit, including the company’s financials.
Not everyone is immediately convinced however, with some market analysts questioning the likelihood of reaching the targets – as well as whether Tesla’s performance under Mr Musk of late suggests he should even be the one to steer the company into that future.
“One minute Tesla’s board is wondering if Elon Musk is a liability to the company given his outspoken views and political distractions, the next they’re effectively saying ‘pick a number, any number’ to lock him in for as long as possible,” said Dan Coatsworth, investment analyst at AJ Bell.
“A $1 trillion pay package beggars belief. Is one person worth that much? Musk is a visionary, has endless energy, and the confidence to succeed – all qualities required in leadership.
“But he also presides over a company that has lost its edge, is being overtaken by rivals, and whose brand has been tarnished by Musk’s actions outside of Tesla. Surely Musk should be fighting for his job, not Tesla’s board fighting to keep him?
“Tesla is a public company, and shareholders will ultimately decide if he deserves a $1 trillion pay deal.
“The bigger question is whether this proposal sets a new precedent and boardrooms across America will think it’s OK to add a zero or two onto the end of current remuneration packages. It all seems a tad excessive and a symptom of poor corporate governance.”
Very early in the new pay plan, Tesla would have to reach a market valuation of $2 trillion (£1.48 trillion) and achieve 20 million vehicle deliveries. Tesla delivered fewer than two million vehicles in 2024.
Mr Musk needs to remain with Tesla for at least seven and a half years to cash out on any stock, and 10 years to earn the full amount.
He would also receive more voting power over Tesla under the proposed plan.
The EV company is set to hold its annual shareholders meeting on 6 November.
Sales have fallen precipitously in Europe and plunged 40 per cent in July in the 27 European Union countries compared with the year earlier, even as sales overall of electric vehicles soared, according to the European Automobile Manufacturers’ Association.
Meanwhile, sales of Chinese rival BYD continued to climb fast, grabbing 1.1 per cent market share of all car sales in the month versus Tesla’s 0.7 per cent.
Investors have grown increasingly worried about the trajectory of the company after Mr Musk had spent so much time in Washington this year, becoming one of the most prominent officials in the Trump administration in its bid to slash the size of the US government.
Mr Musk said recently that he needed more shares and control so he could not be ousted by shareholder activists.
Additional reporting by Associated Press
Inflation is expected to increase to its highest level for 21 months as more pressure piles on the Chancellor and the Bank of England.
Economists have predicted Consumer Prices Index (CPI) inflation will have hit 4% in September, when the Office for National Statistics reveals its latest data on Wednesday.
It would mark the highest level since January 2024.
Inflation struck 3.8% in July and August amid pressure from rising food prices, as firms highlighted increased tax and labour costs.
Economists at Pantheon Macroeconomics predicted that higher motor fuel and airfare prices would help drive inflation to 4% in September.
It also pointed towards “strong clothes prices” for the month, but indicated this could be offset by “slightly softer” services price inflation.
Economists have also suggested there could be a contribution from increased private school fees.
Some schools were expected to increase fees from the start of the new school year as they staggered higher costs for parents after the Government introduced a 20% VAT rate for private school fees at the start of the year.
September’s predicted jump in inflation could represent a peak in the rising cost of living for UK households.
The Bank of England previously forecast that inflation would peak at around 4% in September before steadily falling.
Pantheon Macroeconomics’ Rob Wood has said he expects inflation to “slow only slightly” in the following months, dipping to 3.8% by the end of the year.
Other economists have been more optimistic, with Investec suggesting it expects the rate to have peaked at 3.9% in September before falling.
Any increase would still highlight a challenging economic backdrop for the Bank of England as it seeks to bring inflation down to its 2% target rate.
Last week, the Bank’s top economist Huw Pill urged other rate-setters to be “more cautious” about future cuts due to concerns that inflation could stay stubbornly high.
Another rise in inflation could also be a major concern for Chancellor Rachel Reeves, a month ahead of her autumn Budget.
The September inflation rate is typically used to decide the level of increase for many benefits, such as universal credit, tax credits and disability benefits.
This rate is also a key part of the pension triple lock, which is used to decide how much pensions will increase by in the following April.
However, the increase is based on either this inflation rate, average earnings growth between May and July, or 2.5%.
Given earnings growth was confirmed as 4.8%, the inflation rate will only be used if there is a shock acceleration beyond this level.
A rise in inflation in September could result in higher-than-expected spending when the Chancellor is already looking to fill a black hole in the state finances.
However, higher inflation would also contribute to a higher tax take, with the September rate also typically used to calculate some annual tax increases such as for business rates.
Meanwhile, Ms Reeves is reportedly set to launch a £2 billion tax raid on lawyers, family doctors and accountants by imposing a new charge on people who use limited liability partnerships.
Generally, individuals in such partnerships are treated as self-employed and not subject to employer national insurance, which is levied at 15%.
The charge on partnerships will be levied at a slightly lower rate than the employers’ rate of national insurance in a bid to “equalise tax treatment,” The Times reported.
The Treasury declined to comment.
The Mattel, Inc. logo is displayed outside the headquarters of the toy company known for products including Barbie and Hot Wheels in El Segundo, California on June 8, 2023.
Patrick T. Fallon | AFP | Getty Images
Barbie-maker Mattel posted third-quarter results after the market close on Tuesday that missed analysts’ expectations as ongoing global tariffs continue to hamper the toy manufacturer’s sales in North America.
Shares of the company fell 4% in after hours trading.
Here’s what Mattel reported for its third quarter compared with what Wall Street was expecting, based on a survey of analysts by LSEG:
- Earnings per share: 89 cents adjusted vs. $1.07 expected
- Revenue: $1.74 billion vs. $1.83 billion expected
For the quarter ended September 30, the company reported net income of $278 million, or 88 cents per share, down from $372 million, or $1.09 per share, a year earlier. Adjusting for one-time items, including costs associated with restructuring and certain product recalls, per-share profit was 89 cents.
Net sales fell 6% to $1.74 billion, coming in short of Wall Street’s expectations.
This is the first time in three quarters that the toy giant has missed on both earnings and revenue expectations.
In May, Mattel pulled its annual financial targets and said it would increase prices for some products in the U.S. to counter higher input costs due to the Trump administration’s tariffs on key trading partners.
On Tuesday the company issued full-year guidance that calls for net sales to increase between 1% and 3% and for earnings per share to come in between $1.54 and $1.66.
“While our U.S. business was challenged in the third quarter by industry-wide shifts in retailer ordering patterns, the fundamentals of our business are strong,” Mattel CEO Ynon Kreiz said in a release. “Since the beginning of the fourth quarter, orders from retailers in the US have accelerated significantly.”
Tariffs have put pressure on toy manufacturers industry-wide. Approximately half of Mattel’s global toy sales come from the U.S., and by the end of the year, less than 40% of Mattel’s product will be sourced from China, Kreiz noted on CNBC in May.
During the third quarter, sales in North America fell 12%, with the largest year over year declines in the company’s infant, toddler and preschool category. International sales meanwhile climbed 3%.
Overall, sales for two of Mattel’s largest toy brands saw declining sales: Global Barbie sales fell 17% from the same quarter a year earlier, and Fisher-Price sales dropped 19%. The company’s global Hot Wheels sales ticked up 8%.
Moving forward, Mattel has focused on expanding its entertainment offerings and employing new technology. On Tuesday, Mattel and Hasbro partnered with Netflix to capitalize on the success of the movie “KPop Demon Hunters” to offer dolls and other consumer products tied to the film.
Mattel is producing dolls, action figures, accessories and playsets and currently is taking pre-orders for a three-pack of dolls featuring Rumi, Mira and Zoey, the members of the fictional KPop trio HUNTR/X. Merchandise and toys from both companies will be available at retail in spring 2026.
Correction: Mattel reported net income of $278 million. A previous version of this article misstated the figure.
Shares of Netflix fell around 5% after the company posted a third-quarter earnings miss after the closing bell Tuesday.
The streamer cited an ongoing dispute with Brazilian tax authorities for the weaker-than-estimated results.
“Operating margin of 28% was below our guidance of 31.5% due to an expense related to an ongoing dispute with Brazilian tax authorities that was not in our forecast,” the company said in a shareholder letter. “Absent this expense, we would have exceeded our Q3’25 operating margin forecast. We don’t expect this matter to have a material impact on future results.”
Revenue for the quarter rose 17%, in line with analyst expectations. Netflix said the growth was driven by membership gains, pricing adjustments and increased ad revenue. For the fourth quarter, Netflix expects revenue to rise 17% year over year as those trends continue.
Here’s how the company did, compared with estimates from analysts polled by LSEG:
- Earnings per share: $5.87 vs. $6.97, according to LSEG
- Revenue: $11.51 billion vs. $11.51 billion, according to LSEG
Netflix reported net income of $2.55 billion, or $5.87 per share, up from $2.36 billion, or $5.40, in the same quarter a year prior.
For the full-year, Netflix is predicting $45.1 billion in revenue, a 16% jump from the year prior, and in line with previous expectations of revenue growth of between 15% and 16%.
The company did alter its operating margin forecast for the year, stating that it now expects it to be 29% instead of the prior projection of 30%. Netflix cited the impact of the Brazilian tax matter for that change.
The company said it posted its best ad sales quarter ever during the quarter, with co-CEO Greg Peters noting that Netflix is on track to more than double ad revenue this year.
“Netflix had its best ad sales quarter to date, but still did not provide a figure for how large the ad business is,” said Ross Benes, senior analyst at EMarketer, in a statement. “This gives the impression that the sustained revenue growth achieved this quarter, and forecasted for next quarter, will predominantly continue to come from subscription fees.”
Netflix raised its prices in January, including the cost of its ad-supported tier.
But analysts are questioning if Netflix’s price-hiking power could be nearing its short-term peak. The company is expected to address questions during its earnings conference call Tuesday.
The streamer’s fourth-quarter slate of content contains a number of alluring titles, from the fifth and final season of “Strangers Things” and new seasons of “The Diplomat” and “Nobody Wants This” to Guillermo del Toro’s “Frankenstein” and Rian Johnson’s “Wake Up Dead Man: A Knives out Mystery.”
Netflix is also still riding the coattails of “KPop Demon Hunters,” which was released on the platform back in June. The animated film has become Netflix’s most-watched film with more than 325 million views on the platform.
Netflix announced Tuesday it’s expanding the animated film’s consumer reach with a dual products partnership with leading toy companies Hasbro and Mattel. “KPop Demon Hunters” dolls, plush, roleplay items and themed games will be available at retail in spring 2026.
The company also noted that it is looking into incremental opportunities related to live experiences, publishing, beauty and lifestyle as well as food and beverages related to the film. “KPop Demon Hunters” is also returning to theaters once again during the Halloween holiday weekend.
This is breaking news. Please check back for updates.
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