Business
Hollywood turns to video games to bring fresh IP to the big screen
Warner Bros. | Universal Studios | Amazon Prime
Hollywood is finally leveling up.
For decades, studios have tried to capitalize on the financial success and cultural relevance of video games, but it’s only been in the past few years that things have clicked.
With the box office achievements of Universal’s “The Super Mario Bros. Movie” and Warner Bros.’ “A Minecraft Movie,” alongside television hits like Amazon Prime Video’s “Fallout” and HBO’s “The Last of Us,” Hollywood has doubled down on its investment in content based on video game franchises and related intellectual property.
“Adaptations of popular games used to be met with a high degree of cynicism and creative misfires, but recent blockbusters and commercial hits have reversed the curse,” said Shawn Robbins, director of analytics at Fandango and founder of Box Office Theory.
Just this week, Paramount announced it would develop a live-action Call of Duty movie and distribute the latest Street Fighter adaptation as part of a three-year distribution deal with Legendary. Also on the development docket are features based on “Elden Ring,” “Helldivers,” “Horizon Zero Dawn” and “The Legend of Zelda.”
On the television side, treatments for Tomb Raider, God of War, Mass Effect and Assassin’s Creed are in the works.
“Video game movies and TV shows are not new, but they’re certainly getting a better volume and they’re getting better,” said Alicia Reese, analyst at Wedbush.
Start screen
The first video game adaptation to hit theaters was 1993’s “Super Mario Brothers.” The live-action feature based on the hit Nintendo property tallied $20.9 million domestically at the time and was widely panned by critics.
For the next two decades, Hollywood managed to make enough back on production budgets that studios kept justifying future adaptations, but there always seemed to be something lost in translation between the game controller and the theater.
Between 1993 and 2018, only three video game-based films generated more than $100 million at the domestic box office — 2001’s “Lara Croft: Tomb Raider,” 2016’s “The Angry Birds Movie” and 2018’s “Rampage,” according to data from Comscore.
During this same period, not a single video game movie generated a “fresh” rating from review aggregator Rotten Tomatoes. The site’s rating has become a benchmark over the past two decades, as moviegoers often consult the website before they decide to go see a film.
Rotten Tomatoes aggregates reviews from major publications and reputable blogs and determines what percentage of those reviews were positive versus negative. If at least 60% of a film’s reviews are positive, it will receive a red tomato, which is considered “fresh.” If it gets less than 60%, it is given a green splat.
Next level
And then something shifted in 2019.
Warner Bro.’s “Pokémon Detective Pikachu” not only hauled in $144 million domestically, it scored a 68% “fresh” rating. The film became the second-highest video game adaptation ever with $433.5 million in global receipts. Universal’s 2016 “Warcraft” was the only film with higher ticket sales at the time, with $433.6 million worldwide; however, only $47.3 million of that came from domestic audiences, Comscore reported.
Ben Schwartz voices Sonic in Paramount Pictures’ “Sonic the Hedgehog.”
Paramount Pictures
A month before pandemic shutdowns, Paramount’s “Sonic the Hedgehog” hit theaters, earning a 64% “fresh” rating and zapping up $144 million domestically and $319 million globally.
Its run was cut short, but audience turnout and enthusiasm brought two more theatrical Sonic films and a spin-off streaming show called “Knuckles.” The franchise has now generated more than $1 billion at the global box office since 2019 and a fourth film is due out in 2027.
The franchise paved the way for “The Super Mario Bros. Movie,” which debuted in April 2023 and shattered box office records for video game adaptations. It generated $574 million domestically, the most of any video game film ever, and more than $1.3 billion globally, the first and only film of the genre to reach that feat.
Another big hit for the industry was 2025’s “A Minecraft Movie,” which topped $423 million in the U.S. and Canada and $957 million at the global box office.
Jack Black, Jason Momoa, and Sebastian Hansen as seen in Warner Bros. and Legendary Entertainment’s “A Minecraft Movie.”
Warner Bros.
While critical responses to “Super Mario” and “Minecraft” were lukewarm — 59% and 48%, respectively — audience scores were much stronger at 95% and 85%, respectively.
“If it weren’t for ‘Minecraft,’ 2025 year-to-date would be looking, honestly, pretty dismal,” said Doug Creutz, an analyst at TD Cowen. “‘Minecraft’ really helped at the time of the year, April, when it’s usually a little quieter.”
Fueling fandoms
Video game films have hit their stride as technological advancements in computer-generated imagery made creating the worlds within these digital spaces easier and also more realistic.
Previous video game adaptations focused more on worldbuilding than character development, Toby Ascher, who acquired the rights to Sonic and produced the film franchise, told CNBC back in March when discussing how Paramount handled the production of the first Sonic film.
Now, that worldbuilding is easier, so studio creatives can focus on the story they are bringing to the big screen, said industry analyst David Poland.
“‘Minecraft, like the world of it, almost becomes a background,” Poland said. “Then you’re able to tell these stories where the obsession is not getting the background correct, but getting a story that people actually engage with. So, in some ways, I think the technology has allowed them to get away from the games to a certain extent, and get to things that people connect with while also maintaining the integrity of the games in the first place.”
At the same time, the kids who grew up playing video games have now become adults and are the ones making these films.
“I don’t think anyone in town really thought making a Sonic movie was a good idea,” Ascher said back in March. “But, I think our strategy was that we had grown up with these games. We’ve grown up with these characters, and we wanted to treat them like any other character. We wanted to give them real emotional arcs, and real emotional stories where you could relate to them.”
Paramount’s Chairman and CEO David Ellison also touted his fandom in announcing the company’s partnership with Activision to bring Call of Duty to the big screen.
“As a lifelong fan of Call of Duty this is truly a dream come true,” Ellison said. “From the first Allied campaigns in the original Call of Duty, through Modern Warfare and Black Ops, I’ve spent countless hours playing this franchise that I absolutely love.”
Chris Pratt and Charlie Day voice Mario and Luigi, respectively, in Universal and Illumination’s “The Super Mario Bros. Movie.”
Universal
The Entertainment Software Association estimates that more than 205 million Americans play video games, with the highest concentration of gamers coming from Gen Alpha, Gen Z and Millennials. That is a massive audience of people who have spent a lot of time invested in this kind of IP, Poland noted.
“If movie studios and theater owners want to meet young audiences where they are and have them become a consistent part of the future of moviegoing, the video game world is unsurpassed in untapped potential,” Robbins said.
“The additional upside is that the non-gamer audience could show up for these films and discover them for the first time,” he added. “Quality will always be king, though, so care must be taken and audiences must be heard. Ultimately, engaging Gens Z and Alpha directly through the communities of social influencers and content creators could pay tremendous dividends for the movie business.”
Drawing younger generations to cinemas is key when it comes to keeping the box office booming. Ultimately, analysts don’t see video game movies growing the industry exponentially, but rather acting as a replacement for genres that are not drawing in audiences and luring in a younger demographic and training them to be more avid moviegoers.
“As a genre, the video game adaptation represents a new frontier and studios may be looking to such future projects to fill the void that has been left by some inconsistent performances by films from the superhero category that historically has been heavily relied upon to be a key pillar of the box office,” said Paul Dergarabedian, senior media analyst at Comscore. “A virtual treasure trove of beloved brands, characters, situations, and stories await producers and filmmakers who are hoping to further cash in on video game fever.”
Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal owns Rotten Tomatoes and Fandango.
Business
Novo Nordisk cuts sales and profits guidance amid obesity drug competition
The drugmaker behind Ozempic and Wegovy has cut its sales and profit targets in the face of intense competition from other weight-loss and diabetes treatments.
Novo Nordisk warned over weaker-than-expected profits amid the recent growth of US rival Eli Lilly’s Mounjaro and Zepbound injection treatments.
The boss of the Danish pharmaceutical firm linked its reduced guidance to the market for weight-loss treatments being “more competitive than ever”.
Mike Doustdar, chief executive of Novo Nordisk, said: “While we delivered robust sales growth in the first nine months of 2025, the lower growth expectations for our GLP-1 treatments, for diabetes and obesity, have led to a narrowing of our guidance.”
The firm said sales are set to rise by up to 11% this year. It had previously guided towards growth of up to 14%.
It also reported that operating profits will rise by up to 7% this year, pulling down its previous guidance of up to 10%.
It came as the business reported that sales in its diabetes and obesity care division grew by 12% in Danish kroner, or 15% at constant currency rates, over the first nine months of 2025.
This included a stronger performance across obesity, with 7% growth in the diabetes-focused part of the division, which includes Ozempic.
Meanwhile, operating profits grew by 5%, or 10% at constant currency rates, for the year so far.
It said this included a nine billion kroner (£6.7 billion) impact from one of restructuring costs.
This came after the company launched a major overhaul in September, which included plans to cut around 9,000 jobs globally.
Mr Doustdar added: “Our company-wide transformation has already driven operational efficiencies, and we have a renewed focus that can deliver a range of potential treatment options that will serve millions more patients, mainly in obesity.
“We aim to accelerate on all fronts to be able to compete better in dynamic and increasingly competitive markets.”
Business
Britain sliding ‘into economic crisis’ over £85bn sickness bill, ex-John Lewis boss warns
Emer MoreauBusiness reporter
Getty ImagesThe number of sick and disabled people out of work is putting the UK at risk of an “economic inactivity crisis” that threatens the country’s prosperity, according to a new report.
There were 800,000 more people out of work now than in 2019 due to health conditions, costing employers £85bn a year, according to the review by former John Lewis boss Sir Charlie Mayfield.
The problem could worsen without intervention, but Sir Charlie, who will lead a taskforce aimed at helping people return to work, said this was “not inevitable”.
The move has been broadly welcomed, but some business groups said Labour’s Employment Rights Bill included some disincentives to hiring people with existing illnesses.
One in five working age people were out of work, and not seeking work, according to the report, which was commissioned by the Department for Work and Pensions but produced independently.
Without intervention, another 600,000 people could leave work due to health reasons by the end of the decade.
Sir Charlie said sickness cost employers £85bn a year through issues including lost productivity and sick pay, but it also cost the broader economy.
“Work is generally good for health and health is good for work,” he told BBC Breakfast.
He added that the rise in sickness was being driven by a “surge” in mental health issues among young people and muscular skeletal issues, aches and joint pain in older people that was leading them to leave work.
“For employers, sickness and staff turnover bring disruption, cost and lost experience,” he said. “For the country, it means weaker growth, higher welfare spending and greater pressure on the NHS.”
Illness-related inactivity costs the UK economy £212bn annually, by some estimates, or nearly 70% of income tax, through lost output, increased welfare payments and additional burdens on the NHS.
The independent Office for Budget Responsibility has forecast that the bill for health and disability benefits for working age people alone is set to rise to about £72.3bn in 2029-30.
People could be encouraged to stay in work if health is viewed as “a shared responsibility between employers, employees and health services”, he said.
Sir Charlie added his taskforce would work with GPs who say they find it difficult to judge whether or not a person is suitable to work while they are ill, but are asked to issue sick notes by patients.
The report comes as the government tries to move ahead with its Employment Rights Bill – which some businesses say will stifle growth.
The proposed new law includes a right to guaranteed hours and cracks down on zero-hour contracts without the offer of work.
Retailers understand the importance of supportive workplaces, chief executive of the British Retail Consortium Helen Dickinson said, adding that many already invest in programmes to support workers with ill health or disabilities.
However, she said the government’s goals and its policies, such as the Workers Rights Bill, were “at odds with one another”.
“While encouraging employers to invest in workforce health and provide flexibility, they risk making it more difficult,” she said.
“In its current form, the Employment Rights Bill would make it harder for retailers to continue offering as many crucial flexible roles.”
Chancellor Rachel Reeves is also aiming to guarantee paid work to young people who have been out of a job for 18 months.
Those who do not take up the offer could face being stripped of their benefits.
‘I want to find a job’
Loz Sandom has mental and physical health conditions which has made it difficult to find a job, and the last time they worked was a year ago.
“I am willing to do the work, and I want to. I want to find a job,” said the 28-year-old, who has a degree in illustration and has previously worked as a digital marketing executive.
With support from the charity Scope, Loz is looking for an employer willing to accommodate the adjustments they would need in a workplace.
Loz said that part of the challenge was employers did not realise they had “a duty to provide reasonable adjustments”.

“It’s such a shame because they’re missing out on so many fantastic disabled people that can do fabulous jobs.
“And I’m not blaming employers entirely. They need support as well,” Loz added. “There are things that can be put in place to help employers, help save people.”
Responding to the report, the government announced a major partnership with over 60 companies, many of them large employers, to “tackle the rising tide of ill-health that is pushing people out of work”.
The companies include Tesco, Google UK, Nando’s and John Lewis.
Over the next three years, they will “develop and refine workplace health approaches” which aim to “reduce sickness absence, improve return-to-work rates, and increase disability employment rate”.
The government is aiming to develop these changes into a voluntary certified standard by 2029.
Speaking to the BBC, Work and Pensions Secretary Pat McFadden said the report was a “win-win for employees and employers because it’s aimed at keeping people with sickness issues or developing disability issues in work”.
“That’s in the interests of employers because these are good experienced staff and it’s in the interests of employees too because most people want to stay in work if they possibly can.”
The Resolution Foundation think tank’s chief executive Ruth Curtice said: “The review has accurately identified a culture of fear, a dearth of support and structural barriers to work as key challenges to overcome in turning the tide for Britain’s economic inactivity problem – which is currently trending in the wrong direction.”
The CIPD, which represents HR professionals, welcomed the government’s vision for a preventative approach to illness in the workplace.
But its chief executive Peter Cheese said: “The report’s success will depend on the extent to which these recommendations are understood by business in driving positive outcomes and backed by policy makers at a national and regional level.”
Dr Roman Raczka, president of the British Psychological Society, welcomed a shift towards “rehumanising the workplace” but noted that “not everyone will be clinically well enough to be considering a return to employment”.
“While being in employment can improve a person’s mental health and wellbeing in certain circumstances, it is vital that we should adopt a thoughtful approach to those too sick to work.
“The workplace itself can be a root cause of poor mental health.
“Those signed off with sickness, deserve timely access to safe and compassionate care, with support from psychologically informed mental health professionals.”
With additional reporting from Erica Witherington

Business
‘Benchmark for countries’: FATF hails India’s asset recovery efforts; notes ED’s role in returning defrauded funds – The Times of India
NEW DELHI: The Financial Action Task Force (FATF) acknowledged India’s efforts in recovering public assets lost to financial crimes, highlighting a money laundering case where land confiscated by the Enforcement Directorate (ED) was identified for the construction of a new airport that would serve the public.The acknowledgment comes in FATF’s latest 340-page report titled ‘Asset Recovery Guidance and Best Practices,’ cited by PTI, which documents how countries can strengthen their systems to trace, freeze, manage and return proceeds of crime. The Paris-based FATF sets global standards for combating money laundering and terrorist financing.“The report outlines practical measures for policy makers and practitioners to identify, trace, freeze, manage, confiscate and return assets derived from criminal activity…” it said. “The guidance serves as a benchmark for countries to enhance their national frameworks and align with emerging best practices,” the Enforcement Directorate (ED) said in a statement.The report references several ED investigations involving recovery and restoration of assets to victims. These include the alleged Rose Valley Ponzi scheme, a drug trafficking case where the US sought India’s assistance leading to seizure of Bitcoins worth Rs 130 crore, and coordination between the ED and Andhra Pradesh Police CID to restore Rs 6,000 crore to victims of an alleged investment fraud.Another case cited involves the alleged diversion of public funds in a Maharashtra-based cooperative bank. The ED restored benami assets worth Rs 280 crore to compensate affected account holders after auctioning the properties. According to officials, the report noted that the confiscated properties “have been identified as a site for construction of new airport, to build infrastructure in India for the benefit of society at large”.“The contribution of India and the ED to this global effort has been substantial and widely acknowledged,” the agency said, as quoted by PTI. It added that India’s legal framework under the Prevention of Money Laundering Act (PMLA), along with operational experience, shaped key aspects of the global guidance related to value-based confiscation, provisional attachment and inter-agency coordination.The ED said the inclusion of Indian case studies “underlines the credibility of India’s enforcement mechanisms and the value of its experience in shaping future global standards.”According to FATF, the guidance aims to bring “tangible” improvement in the confiscation and return of criminal assets by enforcement agencies worldwide.
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