Fashion
Patrice Béliard (ex-Estée Lauder) becomes CEO of Parfums de Marly and Initio Parfums Privés
Translated by
Nazia BIBI KEENOO
Published
September 8, 2025
The Sprecher Berrier Group of Companies, which oversees French fragrance houses Parfums de Marly and Initio Parfums Privés, has appointed Patrice Béliard as CEO, effective October 1. He replaces Julien Sausset, who is stepping down after nearly a decade of major transformation and sustained growth.
Patrice Béliard brings more than twenty-five years of experience in the luxury and beauty sectors, both in France and internationally. He spent sixteen years at Japanese cosmetics giant Shiseido, including five years overseeing a subsidiary on the American market from 2011 to 2016. He joined Estée Lauder in July 2016 and has overseen a portfolio that includes the fragrance houses Kilian Paris and Frédéric Malle since 2022.
“I’m honored and excited to be joining Parfums de Marly and Initio, two brands I’ve long admired. We have everything we need to write a new chapter of growth and excellence together,” said Patrice Béliard in a press release.
For Julien Sprecher, executive chairman of the group and founder of Parfums de Marly, the appointment represents strategic continuity. “Patrice Béliard’s experience in the world of luxury and niche perfumery is perfectly aligned with our ambition to establish our two houses as world leaders,” he said.
The leadership transition comes at a time of strong momentum. In the fiscal year ending March 31, 2025, the group recorded sales of $775 million (€684 million), a 41% increase.
Parfums de Marly contributed $586 million (€517 million), with significant growth in Europe (+72%) and the Americas (+30%). Initio Parfums Privés reported a 50% increase in ex-cash sales, reaching $189 million (€167 million), supported by robust performance in the United States (+58%) and Europe (+56%).
Since joining in 2016, Julien Sausset has led a decisive expansion phase, notably marked by the entry of private equity firm Advent International into the capital of both houses in 2023.
“The time seemed right for me to hand over the reins. I’m immensely proud of what we’ve achieved,” said Julien Sausset.
This transition underscores the group’s commitment to consolidating its position in the rapidly growing niche perfumery market, where Parfums de Marly and Initio Parfums Privés are now among the most recognized global players.
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Published
September 9, 2025
Barbour has made a speciality of collaborations in recent years, linking up with as diverse a list as Chloé, Saturdays NYC, Alexa Chung, Baracuta, and Reggie Yates. Its latest collab is with another label very different from its own — Farm Rio.
Launching on 9 September, the company said that “Brazilian tropics beautifully collide with the British countryside” in the link-up that sees Barbour bringing its “quintessential British charm and iconic designs”, while Farm Rio offers its “famously bold prints and playfully feminine features”. The collection features clothing, footwear, accessories, and outerwear.
Three exclusive prints have been created for the collection, drawing on Farm Rio’s signature tropical flora and fauna and Barbour’s heritage family tartans.
There’s the Pink Tartan that reimagines Barbour’s famous Scottish-heritage tartans through Farm Rio’s signature art of printmaking. The background is designed to evoke the texture of woven family tartans with the embroidered pineapple embellishments layered on top.
The Tropical Print is the collaboration’s most emblematic print. It updates a classic scarf design with intricate borders and details, highlighting Farm Rio’s tropical aesthetic. The Brazilian jaguar and pineapple crown celebrate two of the rainforest’s key symbols, contrasting with delicate florals. It’s finished with the green and pink palette that runs throughout the collection.
The Pineapple Print is the collection’s defining allover pattern, featuring the fruit’s crown as a tropical icon.
Nicola Brown, Barbour’s director of womenswear, said: “This is a collaboration in every sense of the word, with the most-loved features that encapsulate the spirit of each brand fused together to create a full collection with irresistible character.”
The supporting campaign was shot in the Cotswolds with British actress-model Imogen Waterhouse, but “illustrative cues from Brazil’s tropical world appear in surreal and intriguing ways, curating a whole new world of expressive dressing”.
Copyright © 2025 FashionNetwork.com All rights reserved.
North India’s cotton yarn market stayed weak with stable prices in Delhi, Ludhiana, and Panipat amid sluggish demand, liquidity issues, and the impact of 50 per cent US tariffs.
Flood-hit regions further dampened local buying, while spinning mills stayed cautious.
Recycled yarn and fibre prices held steady, as exporters rescheduled production plans.
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Published
September 9, 2025
The young fashion chain of the Inditex conglomerate continues to develop its collaboration strategy. On this occasion, Bershka has joined forces with the renowned American streetwear brand of the 2000s, Ecko Unltd., to create a collection that pays tribute to urban style with roots in graffiti, hip-hop, and skateboarding. The result is a bold proposal, with a strong graphic identity and generational spirit.
The collection includes garments with a sporty aesthetic reinterpreted with technical fabrics, cotton, and knitwear, such as faux leather varsity jackets, double-sleeved T-shirts, and a denim jacket. The rhinoceros logo, a hallmark of Ecko Unltd., returns redesigned in various prints in this proposal, where shades such as red, gray, white, and navy blue dominate the palette.
With a price range from 19.99 euros for a short-sleeved T-shirt to 49.99 euros for a corduroy overshirt, the capsule also includes items such as camouflage print pants, sweatshirts, or accessories like a pair of sneakers and a cap with the logo of the American streetwear brand. This new collection is now available on the Spanish retailer’s e-commerce platform and in selected stores.
Bershka is reinforcing its line of collaborations aimed at a young audience interested in the codes of streetwear and urban culture. In recent months, the chain has promoted other similar initiatives, such as its capsule with the Argentine musical duo Ca7riel & Paco Amoroso, or the launch of its new footwear brand Out of Core, created together with the Italian studio Ral7000. In addition, the brand has recently presented its first “athleisure” proposal, which focuses on comfort and versatility.
Founded in 1998, the young fashion chain had a commercial network of 854 stores at the end of 2024, including its own stores and franchises, and is also present in some 220 markets thanks to its online channel. According to its latest figures, Bershka recorded a turnover of 2,930 million euros during its fiscal year 2024, an increase of 11.8% compared to the previous year.
As of today, the brand is currently part of the portfolio of the Galician conglomerate Inditex, together with Pull&Bear, Zara, Zara Home, Oysho, Lefties, Stradivarius, and Massimo Dutti. For its part, the group recorded a turnover of 38,632 million euros in the same period, a growth of 7.5% over the previous year.
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Barbour and Farm Rio partner for collab that blends Britishness with the tropics
UN allocates additional $5m to aid Pakistan’s flood relief efforts
North India’s cotton yarn market stays weak amid tariffs, low demand
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