Fashion
Patrice Béliard (ex-Estée Lauder) becomes CEO of Parfums de Marly and Initio Parfums Privés
Translated by
Nazia BIBI KEENOO
Published
September 8, 2025
The Sprecher Berrier Group of Companies, which oversees French fragrance houses Parfums de Marly and Initio Parfums Privés, has appointed Patrice Béliard as CEO, effective October 1. He replaces Julien Sausset, who is stepping down after nearly a decade of major transformation and sustained growth.
Patrice Béliard brings more than twenty-five years of experience in the luxury and beauty sectors, both in France and internationally. He spent sixteen years at Japanese cosmetics giant Shiseido, including five years overseeing a subsidiary on the American market from 2011 to 2016. He joined Estée Lauder in July 2016 and has overseen a portfolio that includes the fragrance houses Kilian Paris and Frédéric Malle since 2022.
“I’m honored and excited to be joining Parfums de Marly and Initio, two brands I’ve long admired. We have everything we need to write a new chapter of growth and excellence together,” said Patrice Béliard in a press release.
For Julien Sprecher, executive chairman of the group and founder of Parfums de Marly, the appointment represents strategic continuity. “Patrice Béliard’s experience in the world of luxury and niche perfumery is perfectly aligned with our ambition to establish our two houses as world leaders,” he said.
The leadership transition comes at a time of strong momentum. In the fiscal year ending March 31, 2025, the group recorded sales of $775 million (€684 million), a 41% increase.
Parfums de Marly contributed $586 million (€517 million), with significant growth in Europe (+72%) and the Americas (+30%). Initio Parfums Privés reported a 50% increase in ex-cash sales, reaching $189 million (€167 million), supported by robust performance in the United States (+58%) and Europe (+56%).
Since joining in 2016, Julien Sausset has led a decisive expansion phase, notably marked by the entry of private equity firm Advent International into the capital of both houses in 2023.
“The time seemed right for me to hand over the reins. I’m immensely proud of what we’ve achieved,” said Julien Sausset.
This transition underscores the group’s commitment to consolidating its position in the rapidly growing niche perfumery market, where Parfums de Marly and Initio Parfums Privés are now among the most recognized global players.
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North India’s cotton yarn market stayed weak with stable prices in Delhi, Ludhiana, and Panipat amid sluggish demand, liquidity issues, and the impact of 50 per cent US tariffs.
Flood-hit regions further dampened local buying, while spinning mills stayed cautious.
Recycled yarn and fibre prices held steady, as exporters rescheduled production plans.
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Published
September 9, 2025
The young fashion chain of the Inditex conglomerate continues to develop its collaboration strategy. On this occasion, Bershka has joined forces with the renowned American streetwear brand of the 2000s, Ecko Unltd., to create a collection that pays tribute to urban style with roots in graffiti, hip-hop, and skateboarding. The result is a bold proposal, with a strong graphic identity and generational spirit.
The collection includes garments with a sporty aesthetic reinterpreted with technical fabrics, cotton, and knitwear, such as faux leather varsity jackets, double-sleeved T-shirts, and a denim jacket. The rhinoceros logo, a hallmark of Ecko Unltd., returns redesigned in various prints in this proposal, where shades such as red, gray, white, and navy blue dominate the palette.
With a price range from 19.99 euros for a short-sleeved T-shirt to 49.99 euros for a corduroy overshirt, the capsule also includes items such as camouflage print pants, sweatshirts, or accessories like a pair of sneakers and a cap with the logo of the American streetwear brand. This new collection is now available on the Spanish retailer’s e-commerce platform and in selected stores.
Bershka is reinforcing its line of collaborations aimed at a young audience interested in the codes of streetwear and urban culture. In recent months, the chain has promoted other similar initiatives, such as its capsule with the Argentine musical duo Ca7riel & Paco Amoroso, or the launch of its new footwear brand Out of Core, created together with the Italian studio Ral7000. In addition, the brand has recently presented its first “athleisure” proposal, which focuses on comfort and versatility.
Founded in 1998, the young fashion chain had a commercial network of 854 stores at the end of 2024, including its own stores and franchises, and is also present in some 220 markets thanks to its online channel. According to its latest figures, Bershka recorded a turnover of 2,930 million euros during its fiscal year 2024, an increase of 11.8% compared to the previous year.
As of today, the brand is currently part of the portfolio of the Galician conglomerate Inditex, together with Pull&Bear, Zara, Zara Home, Oysho, Lefties, Stradivarius, and Massimo Dutti. For its part, the group recorded a turnover of 38,632 million euros in the same period, a growth of 7.5% over the previous year.
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The collection is headlined by two bold takes on adidas’ pinnacle Football cleats: the Predator Elite FT Firm Ground and the F50 Elite Firm Ground. The game-changing adidas Predator Elite, with its instantly recognizable fold-over tongue, is reimagined in BAPE’s signature green ABC CAMO with gold stripes, a shark graphic on the lateral, alternating gold logos on the tongues, and ABC CAMO sockliners. The pioneering F50 Elite, meanwhile, boasts an ABC CAMO upper in a blue to pink gradient treatment, a shark graphic on the medial, all over print clear stars, and alternating pink and blue sockliners.
Adidas and BAPE have unveiled a September football collection fusing streetwear with sport.
The line features Predator Elite and F50 Elite cleats in bold ABC CAMO designs, apparel with jerseys and tights, and accessories including a BABY MILO bag.
BAPE also reimagines the Samba with unique detailing.
The campaign stars Brazilian legend Marcelo Vieira, symbolising football’s global community.
Matching the energy of the performance footwear selection, the apparel offering takes streetstyle to the pitch with ABC CAMO jerseys, shorts, and tights, as well as a BABY MILO football tee.
Designed to turn heads, the accessories selection includes an ABC CAMO duffle bag and a BABY MILO shoulder bag — the latter will be available very soon within the same month.
Moving from the field to the street, BAPE has brought its distinct lens to the iconic adidas Originals Samba sneaker. First made for football and now a certified lifestyle icon, the legendary Japanese label has reimagined the classic silhouette with an aniline grained leather upper – all-the-while swapping out the signature suede toe box overlay for a SKULL STA face in a rubber finish. The right shoe then features a BAPE STA™ on the lateral, with 3-Stripes on the medial, while the left shoe boasts the inverse treatment. Each pair is completed with gold foil detailing, co-branded camo sock liners, and is available in two distinct colorways: white with black and grey details, as well as black with white accents.
Blending performance and lifestyle, the campaign showcases a vibrant and diverse cast that embodies both elements. The face of the campaign is former Brazilian football star Marcelo Vieira, bringing charisma and authenticity to the spotlight. Marcelo is a Real Madrid legend who redefined the left-back role with unmatched skill, creativity, and attacking vision. In 15 years at the Bernabéu, he won 25 major trophies, blending Brazilian flair with relentless determination, and became a global icon – a symbol of joy, passion, and the beauty of the game.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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